The listing price of Xiaomi SU7 new machine has sparked heated discussions, and Lei Jun's "people-friendly price" statement has been complained about
Recently, the news of the launch of Xiaomi's new flagship model SU7 has continued to be pushed to the forefront. And what has attracted the most attention and discussion is precisely its price. Lei Jun, president of Xiaomi, not only officially warmed up the new SU7 phone on social media, but also bluntly declared that the new product will have a "reasonable and people-friendly" price.
For Lei Jun, who has always been good at "hype marketing", this "people-friendly price" statement is obviously his latest round of propaganda means. After all, in the past few years, the price of Xiaomi mobile phones has been rising, and it has long been far away from the era of "thousand-yuan flagship" known as Lei Jun. Nowadays, the price of Xiaomi's top flagships has exceeded the 5000 yuan mark, and for many young user groups, such a price is a bit "too close to the people".
Lei Jun's bold remarks seem to have once again ignited the public's expectations. But at the same time, netizens and industry insiders have mixed opinions on the definition of "people-friendly price" in Lei Jun's mouth. Many people jokingly said that this was just another "hype show" by Lei Jun, and the actual price might not be as "close to the people" as Lei Jun said.
Some experienced analysts speculate that the price of SU7 may fall in the range of 2000-3000 yuan. If this is the case, it can indeed be regarded as "more than close to the people". But for a new machine equipped with the latest flagship processor and a 10-million-pixel camera equipped with nano-level micro-engraving technology, will the price of more than 2000 yuan make people question its hardware level and quality?
From this point of view, Lei Jun's "people-friendly price" is inevitably a bit one-sided. Pursuing too much of a cheap pricing strategy is not necessarily the same as "benefiting the people". On the contrary, it may make consumers question "Toocheaptobegood", which is obviously the most undesirable result for a new product.
On the other hand, if the price of SU7 is really at a high price of more than 3000 yuan as some guesses, although it can avoid the question of "worthless goods", it is also likely to affect its popularity among young users. After all, for most young people, 3,000 yuan is already a fairly high consumption threshold.
Industry data shows that the current models with a price of less than 2500 yuan in the mobile phone market are the mainstream prices favored by young people. Once the price of SU7 breaks through this range, it is likely to lose this part of the user group. As the main force in the mobile phone market, young people have lost their support and popularity, and Xiaomi Su7 will face great challenges if it wants to achieve ideal results in the market.
It is not difficult to see that Xiaomi is indeed in a dilemma when it comes to the issue of SU7 pricing. The price is slightly higher, and it may be difficult to win the favor of young users; If the price is low, it may cause doubts about the quality of the product. How to weigh the policy and grasp a proper balance between "reasonable and close to the people" and "high cost performance" will be a big test in front of Xiaomi.
In fact, many industry insiders believe that the pricing strategy of SU7 will directly determine its market prospects after listing. If the price is too high, it is difficult to attract the main young consumer group; If the price is too low, it will damage the high-end image of the brand and may cast doubt on its quality and configuration. Only by grasping a reasonable middle price point and seeking the best balance between cost performance and image can SU7 attract the attention of consumers to the greatest extent.
In this regard, there is already a voice of complaining on the Internet. Many netizens directly ridiculed Lei Jun's so-called "people-friendly price" is just his usual "hype" method, and the actual price may not be as "people-friendly" as Lei Jun said.
"Mr. Lei has to sing a high-pitch like this every time before the release of a new product, in fact, which time is not a 'sky-high price'!
"What is the price of being close to the people? According to Mr. Lei's standard, I'm afraid it starts at 5,999 yuan!"
"In other words, from just need to small luxury, from rice noodles to hardcore fans, shouldn't the nicknames of Xiaomi users also be changed with the price increase of the model?"
"I bet that as long as the standard version of the su7 is not 5999 yuan this time, it should be praised on the Internet for Mr. Lei's 'people-friendly feelings'!"
It can be seen from the complaints of netizens that everyone is still quite skeptical of Lei Jun's statement of "people-friendly price". In the past, Xiaomi's pricing strategy of opening high and going low has made many consumers scrutinize the statement that its new machine is "close to the people".
However, some netizens have expressed rational expectations for the new SU7 machine. They believe that Lei Jun should not only define what is "close to the people" from the perspective of a single price, but should be measured more from the perspective of cost performance and practicality.
"As long as the SU7 configuration is high enough, the model of the same level has advantages, and the price is at a reasonable level, it can be regarded as 'close to the people'. "
"Don't always worry about the price, what is close to the people and not close to the people. Reasonable cost performance is the most important, and it is good to bring benefits to consumers!"
"At the end of the day, now that the flagship phones are sold to 5000+, it would be very good if it was cheaper. The performance and cost performance of the main low-line are what consumers are more concerned about now. "
Admittedly, from the perspective of price alone, it is indeed difficult to generalize about "what is close to the people". After all, there are many differences in this definition for different consumer groups. But in general, as long as the new SU7 can achieve a balance in terms of performance, practicality and affordability, and provide consumers with a high-level comprehensive product experience, it is difficult to say that it is not "close to the people".
Of course, another big problem is how to find a balance between hardware strength and price strength for the SU7. The higher the hardware configuration of the mobile phone, the higher the price; In order to obtain considerable cost-effective advantages, it is inevitable to make trade-offs in hardware configuration.
This is also the latest round of challenges faced by Lei Jun and Xiaomi. Should we focus more on lower prices and consider moderate "downgrading"? Or should we greatly improve hardware specifications?
... This is also the latest round of challenges faced by Lei Jun and Xiaomi. Should we focus more on lower prices and consider a modest "downgrade"? Or should we significantly increase the hardware specifications to demonstrate the strength of the flagship, but at the same time, it also means a further increase in pricing?
This requires Xiaomi to make accurate judgments in product line planning and positioning. If the SU7 is a flagship model of the year with a focus on performance, the pursuit of absolute hardware performance is naturally the right thing to do. But at the same time, it is also necessary to weigh the ability of young consumers to pay, grasp a balance point, and avoid price forbiddenzone.
And if the SU7 is positioned as a main model that pays more attention to cost performance, it will inevitably make trade-offs and trade-offs in configuration. After all, Qualcomm's latest generation of flagship processors and cameras are quite expensive, and it is a technical challenge to meet these top-of-the-line configurations while keeping them affordable.
An anonymous Xiaomi insider said, "The final configuration and pricing of the SU7 have actually been decided a long time ago, but the specific combination plan has always been the focus of discussions and trade-offs in the final stage." In any case, we will definitely surprise consumers beyond their expectations. "
Judging from this insider's statement, it seems that the configuration and pricing of the SU7 will give consumers a "surprise". But whether it will be a "price surprise" or a "configuration surprise" is still difficult to determine.
After all, for Lei Jun and Xiaomi, the SU7 is not only a new flagship product, but also an important opportunity for a new brand to be crowned and upgraded. If the price is too low, although it may win the love of young people, it is easy to give people the impression that Xiaomi is still "stuck in the middle and low end".
On the contrary, if the price of the SU7 is too high, it will inevitably be questioned by many voices. At that time, some old rivals may take the opportunity to provoke that Xiaomi has completely moved towards the "loser brand" route, thus affecting its brand image.
Therefore, on the SU7, Xiaomi must grasp a proper balance. In other words, it is necessary to have a major breakthrough in hardware strength and show the proud strength that a flagship model should have; At the same time, it is also necessary to be cautious in terms of price strategy, so as not to lose the support of the main young group due to the loss of cost-effective advantages.
In general, the key to the success or failure of the SU7 lies in whether it can grasp the performance configuration and price positioning. Only by striking the perfect balance can we avoid consumer skepticism to the greatest extent and win wide acclaim in the market. And Xiaomi must have considered this again and again, trying to find the best judgment.
Now, all the mysteries of the new SU7 will be revealed at the upcoming press conference. There will undoubtedly be a heated discussion again. And Lei Jun's previous rhetoric of "pro-people price" will eventually be known. Whether it is a new round of "hype show" or a "people-friendly move" that really thinks about consumers, we will wait and see.