The Clippers officially announced the change of team logo: announced the new jersey and new floor next season and moved into the new arena to make waves
On February 27, Beijing time, the Clippers officially announced that the team will replace the new team logo (LOGO), and released a new jersey and new floor for next season. The Clippers will move into their new arena, Intuit Dome, for the 2024-25 season, and they plan to rebrand the team with a new look. At present, the Clippers' social media has changed the new team logo and posted the slogan of the new season: MAKE WAVES!
The Clippers officially posted a photo of the new jersey, with Leonard, George and Harden showing off the new jersey together, and Wei Shao wearing clothes with the new team logo. In addition, the official also introduced the meaning of the new team logo and the new floor.
A series of new team logos have been officially released. The new main logo will feature the Clippers' "C," dots around the compass and an oncoming ship, with the hull connected to the basketball exterior, signaling the team's recognition of the roots of the ocean (formerly San Diego) and a symbol of their direction. With the opening of the new home Intuit Dome for the 2024-25 season, Clippers players will play on a new floor with new jerseys.
Speaking about the Clippers' new team logo, Gillian Zach, president of business operations for the Clippers and Intuit Dome, said in a statement: "We've been on a long journey to gather feedback and insights from across Clippers Nation. We listened to as many voices as we could, then hired experts to come up with a timeless design that blends the cornerstones of our past and future. Our new logo is both meaningful and powerful, embodying our roots and our aspirations. ”
ESPN's Zach Lowe also describes the process behind the change. Clippers owner Ballmer said it was time for a new identity, but said fans insisted on keeping the Clippers' name. "What surprised me a little was that they had no interest in changing their name. A few years ago, before I joined the team, I thought about changing the team name, but the fans were reluctant. ”
The last time the Clippers changed their logo was in 2015. The logo design and jersey were not widely criticized, but initially received some ridicule as the main word logo resembled the old NBA Live video game series.
On top of that, the Clippers' rebranding was a bit too bland that time, which isn't surprising considering they've been living in the shadow of the Los Angeles Lakers for decades.
Now, Ballmer has invested more than $2 billion to build a new arena, and the Clippers no longer have to share a arena with the Lakers. Their rebranding underlines that the team is heading into a new era.
So far this season, the Clippers are 37-19 and temporarily fourth in the West. Will they be able to win their first title in franchise history before moving into a new arena next season?