Li Xiang, CEO of Li Auto, posted a self-deprecating article and was complained by netizens about the weirdness of yin and yang
On February 20, Li Auto CEO Ideal posted a self-deprecating post on social media platforms, causing controversy, and many netizens complained that Li Xiang's move was a yin and yang strange speech, and translated: The meaning behind not being able to beat Huawei, being asked to be anxious, etc.
The reason why it caused such a big controversy is mainly that Li Xiang mentioned three information points, one of which is that he laughed at his own sales of 376,000 units in 2023, of which 400,000 were sold to second-hand car dealers. From a literal point of view, it is easy to understand that Li Xiang is boasting about himself, after all, Li Auto is one of the few car companies to achieve its sales target in 2023, and its delivery volume is far ahead of other new power brands.
But in fact, many people have doubts about the ideal sales volume, and publish on the Internet that Li Auto sales are fake, and Li Auto is sold to second-hand car dealers at a low price to increase the number of deliveries. Therefore, Li Xiang also followed the remarks of netizens, laughing at himself that 400,000 units were sold to second-hand car dealers, and explained in the comment area that the extra 24,000 were 2022 stock cars.
The second is that the self-deprecating ideal NOA (urban navigation assisted driving) is particularly collapsed, and it is only pushed to Li Xiang alone, not all car owners. Perhaps it is precisely when it comes to intelligent driving that many netizens will think of Huawei and Wenjie, the latter of which is in the first echelon of the industry's intelligent driving ability, and has completed mapless assisted driving nationwide. But in fact, Li Auto is also catching up in intelligent driving, and has now achieved high-speed, elevated, and high-speed road pilot driving in 110 cities, second only to Xiaopeng Motors.
The third is self-deprecation that you can't do certain brands of cars, rear-end a large truck at a speed of 180 mph, which can hit the truck into the orbit of Jupiter, and the driver of the car is unscathed. Although Li Xiang did not make it clear which brand it was, netizens still thought that it was Wenjie M9, and at the latter's listing press conference, a video was released, which showed that a Wenjie M9 was sandwiched by two large trucks before and after, but Wenjie M9 miraculously withstood the collision of large trucks, and the A-pillar was not bent and broken.
And the reason why Li Xiang mentioned this is mainly because the ideal L7 had a serious traffic accident in Qingyuan City, Guangdong Province at the end of last year, and rear-ended a large truck crawling across the lane at a high speed, so that the entire roof was almost lifted, and the A pillar and B pillar were directly gone. Therefore, it sparked a discussion on the Internet, and for a while, Li Auto fell into the whirlpool of public opinion and was labeled as "unsafe".
In the end, Li Xiang also laughed at himself to the point that he would change his mistakes and improve them in 2024. What do you think about this? If you look at the feedback from the majority of netizens, there seem to be more negative comments, but a small number of netizens said that Li Xiang is very down-to-earth and dares to do and dare to speak, and even Yang Xueliang, senior vice president of Geely Holding Group, also commented: Enough. (Text: Wu Qixing, Pacific Motor)