The box office was only 80 million in 7 days after its release, and the new film was at the bottom of the Spring Festival file, Andy Lau was stunned by Jia Ling

The lineup of this year's Spring Festival stalls is a bit interesting.

It is not so much a movie competition as a filmmaker influence assessment, and each movie has a strong star effect.

Zhang Yimou, Han Han, Jia Ling, Andy Lau and Ning Hao.

Basically, except for Han Yan's "Let's Shake the Sun Together", every movie has a strong star IP, even "Bear Infested".

Before the start of the Spring Festival, I tried to imagine countless results.

Is Zhang Yimou's name okay?

Can Han Han turn the tables against the wind?

Can Jia Ling score a hat trick this time?

But I didn't expect Andy Lau to be the worst loser.

Jia Ling violently beat Andy Lau? I don't dare to think about this Spring Festival stall

Today is the seventh day of the Lunar New Year.

According to the 7-day holiday, the Spring Festival stalls have come to an end, and the box office battle for the theater chain is almost fixed-

As of press time, Jia Ling's "Hot and Hot" has accumulated 2.4 billion, and it is unbeatable.

In the rear is Han Han's "Flying Life 2", which has a total of 2.1 billion in 7 days of release, and its strength is also strong.

And the next third and fourth place combination is the national teacher Zhang Yimou VS bear infested.

One is a realistic theme, and a national animation IP.

These two people actually fought the same hard, and "Bear Infested" was slightly better, 100 million higher.

From the fifth place onwards, there was a difference in this result.

On the sixth day of the Lunar New Year, Han Yan's "Let's Shake the Sun Together" was only about 96 million at the box office for 6 days after its release.

Skip the gears! It was rescheduled to be released in March.

Compared with "Shaking the Sun", "Mr. Red Carpet" is the worst one, because it has escaped once and can only be tortured, and its box office is even worse, with a box office of only 80 million in 7 days before press time.

The Spring Festival stalls are the worst, there is no one!

For this movie, Andy Lau can be said to have done everything he could, including but not limited to interviews, live broadcasts, chatting with Dong Yuhui...

Even Ultraman was invited.

But it still didn't help.

The movie starring Andy Lau became the worst in the Spring Festival, and was pressed to the ground by Jia Ling and crushed, which I couldn't believe a few years ago, but it really happened in front of my eyes.

But after driving 70KM to another city to watch "Mr. Red Carpet", I had mixed feelings.

Is "Mr. Red Carpet" a bad movie?

Obviously not, as soon as Ning Hao made a move, its lower limit could exceed the passing line.

But why did it lose and lose so badly?

After a sleepless night, I came up with two reasons, and then watching the plot of the movie itself, it turned out to be a self-deprecating performance art in advance.

1. "Mr. Red Carpet" in the Spring Festival

People have tempers, movies have genres, and each schedule also has its own viewing mood.

The Valentine's file looks at big love and small love, the National Day file looks at war and peace, and the Spring Festival file needs the most intuitive and strong basic emotional output-

Joyful, inspirational, passionate, and even venting anger.

Jia Ling is well aware of this.

The inspirational weight loss of 100 pounds, coupled with the plot background adapted from "100 Yuan Love", perfectly stepped on the emotional gap of Chinese.

As long as the quality is passed, it is reasonable to explode.

But "Mr. Red Carpet" is so capricious, what does it play?

Sashiri

This kind of irony is even more concise than Feng Xiaogang's back then.

Do you still remember, before the start of the pre-sale of the Spring Festival, several other films started the battle of the portal, and they actually communicated with the theater chain to implement the "split distribution system", kidnapping the theater chain to ask for more films.

Jia Ling, Han Han, and Zhang Yimou were released separately, and Han Yan and "Bear Infested" were bundled up.

At that time, this incident caused a lot of uproar, and in the end, it forced the official "China Film Distribution and Projection Association" to break this farce.

And the only one who did not participate in this incident is this "Mr. Red Carpet".

At the same time that others were pulling flowers and grabbing the films, it just silently sent a poster-

"Let the audience choose?"

Not only did I tell you that I was too lazy to participate in the infighting, but also showed my unique identity by the way.

It's crazy, crazy in the movie itself to scold the chaos in the entertainment industry.

"Mr. Red Carpet" is adapted from 999 real events in the entertainment industry, including but not limited to "the nominees of the award ceremony were opened in public", "superstars have children out of wedlock", "filming Chinese cotton jackets on foreign award ceremonies", "capital pulls relatives to grab roles" and other big melons in the entertainment industry.

Integrate it all into one movie.

In the early publicity, these clips alone were full of gimmicks, and coupled with Ning Hao, who is good at satire, the quality of the movie will definitely not be bad.

And in the Spring Festival preview article written by Brother De some time ago, I am also the most optimistic about this movie.

But after reading it, I realized that Ning Hao was different this time.

is different from the precise narrative line of "Crazy Stone", nor is it the exaggerated personal style of "No Man's Land".

"Mr. Red Carpet" is like a prose poem written by Ning Hao.

The movie has no main line, no big plot, and even in addition to Andy Lau's protagonist "Liu Weichi", the only ones who are impressed are the director "Lin Hao" played by Ning Hao himself, and the agent played by Shan Liwen.

The entire film is connected by a series of small events.

If you talk about the main line, it may be that Ning Hao is saying a word to the audience:

"You see, that's how a bad movie is made. ”

The king Liu Weichi was nominated several times to accompany him, and "Chen Long", who was not present at the award ceremony, won the award, and Liu Weichi was also laughed at by his colleagues.

In order to win the award, Liu Weichi also learned from Chen Long to shoot rural themes, and a Hong Kong superstar did not hesitate to wear a big cotton jacket to go north to develop and attract investment to make movies.

But how does Liu Weichi understand farmers?

said that he stayed in a three-star hotel to experience life, but in private, he moved all the furnishings at home to the hotel, and asked the employer to sponsor and bring relatives into the group, and offended a local butcher, and was found by someone with a knife....

As in the publicity, "Mr. Red Carpet" is indeed a super pure "meta-movie", which not only shows the filmmaking, but even makes it public from the beginning of the project.

The ugliness of the entertainment industry, capital circle, and human circle can be seen at a glance.

From the first shot, Ning Hao wiped out the glitz and glitz of the entertainment industry-

The so-called Heavenly King is also an ordinary person in private, and he is not even as good as us.

He will be jealous and tiptoe to take away Chen Long's poster, and he will also be angry, fighting against the owner of the van in the air, and even driving badly in the mainland, driving madly in the mainland, which is driving on the right...

But if you want to say that this is a satire of a big star, tickling the boots of some drunken gold fans in the entertainment industry, you underestimate Ning Hao.

Why did the entertainment industry become like this?

Ning Hao uses one word throughout the whole film-

Communicate.

From the first scene of the film, the film emphasizes the "ineffectiveness of communication".

Liu Weichi is condescending as a superstar, and the opening sentence is a joke:

"It is very difficult for people to communicate with each other, and they have different identities and different statuses. ”

Liu Weichi's karma is self-righteous.

He went to director Lin Hao to make a rural movie, Lin Hao originally wanted to make a movie about "communication", and the script was written.

But Liu Weichi wants to add the element of father's love, he said that this can win the actor, and the movie will change its taste.

Liu Weichi found the employer again, and the investor who was playing golf only said, "Movie is nothing to me!"

Then the "relatives" of the management joined the group, and the movie changed again.

Then director Lin Hao and Liu Weichi sent the film clip to the European judges, the two sides were connected by video but the other party's network card owner did not move, the management asked the other party what his attitude was, Liu Weichi said-

Most of this movie will win awards!

Everyone smiled, and the taste of the movie was completely different.

In this way, a literary film with a rural theme has been transformed into a cliché of fatherly love and cliché with action scenes full of action scenes and all relatives of the management party.

At the same time, Liu Weichi is still facing retaliation by a mysterious person for a car crash;

a one-night stand with the little female choreographer is also entangled;

The relationship with his wife is also detached....

This kind of communication is ineffective, not only Liu Weichi, everyone is caught in their own position and rebuttal but does not know it.

The management doesn't understand the movie and only brags, the director is yang Fengyin and violates the fake seriousness, the villagers are arrogant and unreasonable, and the agent is derelict in his duties...

The side effect of individual awakening is the soul-snatching of the consciousness of position sovereignty.

The truth is not important, the result is not important, communication is not important, and the movie is not important.

It is the most important thing that I defend my position.

宁浩的手法老练，化繁为简。

The extremely restrained soundtrack, crisp editing, exquisite framing, and the long-shot design of the whole film with only 400 shots make "Mr. Red Carpet" endowed with a chewiness that surpasses commercial genre films.

Of course, it is also more difficult to digest.

Compared with other movies in the Spring Festival file, "Mr. Red Carpet" is more like a literary film, and it needs the audience to actively participate in it to appreciate the mystery.

In the whole movie, it is estimated that except for the kick of the employer, there is nothing worth "hilarious" paragraphs.

But the question is, who wouldn't want to relax during the Chinese New Year?

The irony is that the movie was originally scheduled for November 17 last year, which was supposed to be a quiet day, and it was completely possible to make a big show in the sky.

But it was urgently rescheduled, and it was changed to the first day of the Lunar New Year by the employer.

When the satire is reflected in reality, perhaps this is the biggest irony of the movie.

Second, Andy Lau, is the appeal good?

After talking about the movie, let's talk about the actors.

Andy Lau's box office appeal has always been a fan.

Say no.

Starting from "Chasing the Dragon", to "Anti-Drug 2" and "Bomb Disposal Experts 1 and 2", with a total box office of 3.7 billion, each of them can be called a brave work of Hong Kong films.

Let's just say yes.

At the same time as Andy Lau is revitalizing Hong Kong films, there are also classic money-losing cases such as "Bloody Choir" and "Rogue League".

Andy Lau has a cumulative box office of 16.8 billion, ranking tenth on the list of Chinese male stars, of which 80% of the box office comes from recent years, and the two "The Wandering Earth 2" + "Tang Detective 3" have 8.6 billion.

But the latter is a cameo, and the former is stained with the light of the IP of "The Wandering Earth".

Looking at Andy Lau's box office results in recent years, the highest box office in cooperation with the mainland is 760 million "The Crowd".

I was very impressed with this movie.

It was also released during the Spring Festival, but it was beaten by the same movie as soon as it was released, and it fell to the bottom on the day of the premiere.

Later, it was director Rao Xiaozhi who blamed himself in the live broadcast room and almost turned red, Andy Lau opened the topic of Douyin for the first time, and the movie's word-of-mouth began to ferment, which slowly recovered at the end of the Spring Festival and saved 700 million.

Now this "Mr. Red Carpet" is Andy Lau's male lead, and even the supporting roles have almost been taken off.

If the follow-up of the movie is too obscure and causes poor sales, then the three words "Andy Lau" when it was first released should also be worth several rounds of good-looking data.

But in the end, they were crushed by Jia Ling, Han Han, and Zhang Yimou in turn, and they didn't even win the bitter films of "Bear Infested" and Han Yan.

Facts have proved that Andy Lau's appeal is really a mystery.

Perhaps only in the comfort zone of Hong Kong films can all the charm of Andy Lau be brought into play.

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