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On April 23, fans of Hong Kong artist Jiang Tao held a month-long kick-off ceremony for the "Jiang Gong's Day" birthday celebration at Hong Kong's Ocean Park, which sparked controversy in Hong Kong society.
Since Jiang Tao's debut, he has been loved by fans for his youthful and sunny image. But excessive commercial packaging and fan fanaticism have also led to some negative effects.
The "Jiang Gong Festival" activity is mainly concentrated in the Causeway Bay area. Fans not only chartered trams and cable cars for free rides, but also put up posters inside and outside the mall, played giant screen videos, etc., to create a "Jiang Tao Theme Park" in an all-round way.
At the same time, a large number of fans waved lantern signs to support the idol, causing crowd congestion. This brings inconvenience to the travel of other citizens and also has potential safety hazards. According to reports, some citizens complained about traffic jams caused by the event, and some patients with acute illnesses could not reach the hospital in time for medical treatment.
Compared with the birthday event of a king-level artist, Jiang Tao's fans' approach is indeed too high-profile. For example, Andy Lau only holds a small party on his birthday, and Jay Chou only sends cakes and blessings from friends.
The fanatical behavior of Jiang Tao's fans is reminiscent of South Korea's "fan circle culture", which has caused negative effects locally. Some commentators even worry that this kind of excesses will mislead young people and have a bad demonstration effect.
Some commentators believe that behind this fanatical behavior is the result of deliberate marketing by the agency. Since Jiang Tao's debut, the brokerage team has adopted the strategy of packaging idols to shape his sunny image.
Create a topic through various marketing methods to attract the attention of fans. However, excessive packaging is easy to cause false effects, and netizens questioned Jiang Tao's weak strength and blind fan pursuit.
If you only rely on the external packaging to attract attention, rather than the actual talent, it is difficult for idols to develop in the entertainment industry for a long time. There is a view that brokerage companies should pay more attention to cultivating the connotation and ability of artists, rather than relying solely on hype.
Otherwise, it is easy to cause a momentary heat, but it is difficult to sustain it. It is suggested that the agency should adopt a more responsible attitude and cultivate the strength of idols instead of creating gimmicks.
From a positive point of view, the enthusiastic support of fans represents recognition and support for the idol. However, blindly following the trend and irrational consumption should guide fans to look at it rationally.
Netizens suggested that entertainment companies have social responsibilities and should rationally guide fan culture, rather than just using it as a commercial marketing tool.
A healthy fan culture can enrich people's lives, but commercial operations and fan fanaticism can lead to good things. There is a need to restrain over-the-top behaviour and make it develop in a positive direction.
Otherwise, this phenomenon of blind worship will only continue to worsen, with a negative impact on society, especially on young people.
Jiang Tao's fanatical behavior has caused repercussions, reflecting the negative problems of the entertainment industry and fan culture. We need to look at the phenomenon of artist worship rationally, and we can't blindly follow it; Entertainment companies should also guide the healthy development of fan culture and assume social responsibility.
Only when all parties act rationally and let fan culture return to its essence can it become a positive energy to promote social progress. Otherwise, if it is allowed to worsen, this phenomenon is likely to fall into a moral trough, which needs to be paid attention to by all walks of life.
The phenomenon of Jiang Tao's fan fanaticism is worthy of vigilance, and it is necessary to guide the rational consumption of idol culture. Entertainment companies and the public should take a responsible attitude and make it a positive social force, otherwise it is likely to have a negative impact.
It is hoped that all parties can cooperate to jointly promote a positive fan culture.