In the evaluation dimensions of international consumption center cities, international popularity and consumption prosperity include the number of local world cultural heritage, the number of 4A5A scenic spots, and domestic and international tourism expenditures, respectively. It can be seen that doing a good job in cultural tourism is the focus of building an international consumption center city. So, what is the Western Youth Move?
Give full play to the advantages of resources and create a well-known tourist destination
Activate folk cultural resources
Plan and hold large-scale festivals such as the Yangliuqing Lantern Exhibition, the Xiqing District Folk Culture and Tourism Festival, the Chinese Farmers' Harvest Festival, and the Cultural Tourism Consumption Season, enrich the holiday cultural tourism experience, and create a brand of Xiqing characteristic festivals. Relying on well-known brands such as Yangliu Youth Painting, we will excavate and integrate the intangible cultural heritage culture of our district, develop tourism products that meet market demand and have more Xiqing characteristics, and create a Xiqing gift brand.
Introduce experiential projects such as New Year paintings, kites, and paper-cutting, so that cultural resources can create more economic value. Focusing on the excavation of Yangliuqing culture, business planning, scene building, etc., to enhance the influence of Yangliuqing cultural IP.
▲ Yangliuqing National Tide Lantern Exhibition
Excavate Jingwu cultural resources
Efforts are made to revitalize the resources of Jingwumen and China Martial Arts Park, design martial arts exchanges, sports research, and outdoor development products, and create characteristic tourism projects.
Vigorously introduce creative design studios such as film and television literature, animation and games, take Jingwu culture as the core, explore the creation of high-quality movies, hot-blooded animation, games and works of art, etc., shape Jingwu cultural IP through multiple channels, build online celebrity check-in places, and build a new model of cultural and tourism development that promotes the development of offline tourism with literary and artistic works.
▲Stage play "Wu Legend: Huo Yuanjia"
Integrate rural cultural resources
Vigorously promote the development of rural tourism, actively build rural tourism areas, connect high-quality rural resources in the region, and launch a number of leisure agriculture and rural tourism boutique routes.
Guide all streets and towns to fully explore the resources of traditional rural festivals, events and agricultural solar terms at time nodes such as seasonal solar terms and key holidays throughout the year, launch themed rural characteristic activities, and form a number of new consumption scenes.
Cultivate rural cultural tourism brands, encourage key villages (towns) to actively create national brands, and make enough increments for the rural cultural tourism industry.
▲ Wang Wenzhuang Town rice field painting
Develop the waterfront resources of the Grand Canal
In-depth excavation of the cultural connotation of the canal, promote the construction of Yangliuqing Grand Canal National Cultural Park, build three sections of historical town, Yuanbao Island and cultural town with high standards, and plan to build a building complex with Chinese soul, Ming and Qing breezes, Tianjin flavor, New Year painting gods, and canal rhyme.
To build the Grand Canal Art City, vigorously give full play to the advantages of Tianjin Academy of Fine Arts and Tianjin Conservatory of Music, two well-known art universities, actively build an art industry system dominated by the artistic and creative industry, shape the "business card" of Xiqing art with influence at home and abroad, and form a high-quality development pattern of creative transformation of cultural resources.
▲ Yangliu Qingshi family compound
[Postscript]: The cultural tourism fever represents that people's consumption demand has been upgraded from "whether there is" to "whether it is good or not". With the continuous improvement of people's living standards, quality consumption has become a hot trend at present, how will Xiqing improve quality consumption?