Pay attention to the cultural and ecological development belt of the Grand Canal of "one city, one belt and one business district".
How can the New Year be decorated without sesame oil. Every Spring Festival, cook fried pasta, stir-fry dishes, drip a few drops of sesame oil, sprinkle a few sesame seeds, and wait for the fragrance to overflow, and the taste of the New Year will be stronger.
In Wuqing, there is a village known as "the first village in the north of the sesame oil industry", and the history of sesame oil manufacturing in the village can be traced back to the Kangxi period of the Qing Dynasty more than 300 years ago. Later, Tianjin Dongyushun Oil Co., Ltd. was established, and the combination of traditional technology and modern production technology collided with a different kind of "spark". With the continuous improvement of the industrial chain and the continuous increase in sales, the name of "Dongyushun" is becoming more and more famous, and its sesame oil production technology of "small grinding water substitution" has also been rated as "municipal intangible cultural heritage project". In the new era, the "time-honored brand" is becoming more and more full of vitality.
"Zhenxiang treasure land Nanxin Village, Yugong incense floating ten miles of incense". The older generation in the village said that the three emperors of the Qing Dynasty, Kangxi, Yongzheng and Qianlong all stayed near Nanxinzhuang Village. When inspecting the water situation of the canal, Kangxi once came to the canal palace next to Nanxinzhuang, and suddenly heard that the small grinding sesame oil in Zhu Ji Oil Mill was overflowing, and the courtyard was full of smoke. In the past, I saw that the sesame seeds in one pot were steaming, and the sesame oil and jujube in the other pot were red and fragrant. Kangxi instructed his entourage to bring back some, and after tasting it, he was very happy, so that Zhu Ji Oil Mill was used by the palace emperor, and the reputation of Nanxinzhuang small grinding sesame oil also spread.
In the past, the income from farming was limited, so some villagers made their own sesame oil. Another part of the villagers who do not make sesame oil go to other places to sell sesame oil, and use the money from the sale of sesame oil to buy grain to supplement their families. The later story, everyone knows: as long as you shout "Nanxinzhuang sesame oil" when selling along the street, the villagers in ten miles and eight townships all give a thumbs up, and everyone says: "Buy sesame oil only recognize Nanxinzhuang, eat fragrant, eat at ease." ”
On the banks of the flowing North Canal, Nanxinzhuang Village is surrounded by greenery, and the scattered houses are like a picture of a paradise against the blue sky. Walking into the production workshop of "Dongyushun", the strong sesame aroma comes to the face, and the small grinding sesame oil here is bright and clear, and the taste is mellow and unique. From the "selection, washing, frying, grinding" of sesame seeds, to the pulp, dun oil, oiling, etc., "Dongyushun" carefully polishes in all links, constantly standardizes the whole process of production, processing, storage, etc., and gradually becomes bigger and stronger, forming a large-scale industrial chain.
Although modern machinery and equipment are used to drive the operation of the stone mill, and the production line is also equipped with modern equipment, the production process of "Dongyushun" still follows the traditional "small grinding and refining water substitution method" to retain the natural fragrance and nutrition of sesame seeds to the greatest extent. At present, "Dongyushun" company has four major production workshops and a number of production lines, which can produce 5,000 tons of small grinding sesame oil every year, 5,000 tons of machine-pressed sesame oil, 5,000 tons of hydraulic sesame oil, 10,000 tons of fried food, 5,000 tons of sesame paste and peanut butter. With the leading enterprise of "Dongyushun", Nanxinzhuang Village has broadened the raw material procurement and sales channels with the support of many departments in Wuqing District, so that the goods can go out of the "Tianjin Gate" and become a "frequent visitor" of major supermarkets in the Beijing-Tianjin-Hebei region.
From "a stone mill" to "a company", sesame oil has helped the villagers of Nanxinzhuang Village to survive the difficult years and move towards the road to prosperity. "Almost everyone in the village in their 50s like me has made sesame oil, and now that the industry has developed, more and more villagers can go to work at home without having to go around, and have a good income. Li Jitian, secretary of the party branch and director of the village committee of Nanxinzhuang Village, said excitedly.
If you want to produce "freshness" all the time for a "time-honored brand", you must put enough effort into R&D investment. Up to now, "Dongyushun" has a total of 37 utility model patents and 33 invention patents recognized by the State Intellectual Property Office. Recently, the company has also applied for 10 utility models and 5 invention patents, and has been awarded the honorary titles of "Tianjin Famous Trademark", "Tianjin Agricultural Industrialization Municipal Key Leading Enterprise" and "Tianjin Famous Brand Product".
The development and growth of the sesame oil industry in Nanxinzhuang Village is a microcosm of "brand strong agriculture" in Wuqing District. Nowadays, with the continuous growth of the cultural and ecological development belt of the Grand Canal and the steady development of tourism in the North Canal Country Park, Nanxinzhuang Village integrates the resources in the village, relying on sesame oil, to create characteristic service brands such as leisure tourism, farmhouses, and farming experience tours, integrating the traditional sesame oil industry with tourism, and creating a rural revitalization demonstration village integrating natural scenery, cultural landscape, characteristic industries, and tourism.
"I am very happy to be able to contribute to the development of my hometown. We will continue to improve product quality and corporate reputation, attach importance to product upgrading, and survive and develop with the principle of 'quality first, reputation first'. Zhu Xueying, director of the quality inspection department of Dongyushun Oil Co., Ltd., said, "In the future, we will continue to focus on the '3+1+1' work idea of the district committee, strengthen our responsibilities and actions, and continue to contribute to the revitalization of rural industries." ”