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A group of data witnesses the vitality of China's tourism industry ushered in a "good start"

author:China.com Information

CCTV News: During the Spring Festival holiday, many people choose to travel by plane. According to the data of air travel, the number of passengers traveling by air on the first two days of the new year continues to run at a high level. More than 1.6 million passengers have already traveled by air on the second day of the Lunar New Year, which is about 85% of the peak of the 2024 Spring Festival travel season.

We see that 1 in 10 routes have a load factor of more than 80%, mainly in central cities. However, from the perspective of full seats, it is different, Haikou to Ordos, Haikou to Heze, Changde to Jieyang, Changde to Haikou and other routes The passenger load rate is more than 9 into 9, almost full.

A group of data witnesses the vitality of China's tourism industry ushered in a "good start"

According to the weather warning data of Feichang Quasi, on the 12th, among more than 260 airports across the country, 41 airports issued light fog and haze weather warnings.

Air ticket bookings from the second to fourth days of the Lunar New Year increased by 60% year-on-year

Compared with previous years, this year's Spring Festival holiday is longer, but judging from the situation of air travel, travel during the festival continues to be high, and there is no obvious trough. According to data from Qunar.com, the number of air ticket bookings from the second to fourth days of the Lunar New Year increased by 60% compared with the same period in 2023, and the popular destinations are mainly first- and second-tier central cities and popular tourist cities.

On the travel platform, the average price paid for air tickets in popular cities during the Spring Festival is 960 yuan, an increase of 10% year-on-year in 2023, but the number of air ticket bookings for popular routes has doubled year-on-year.

Ticket orders for scenic spots during the Spring Festival holiday increased by more than 60% compared with last year

On the third day of the Lunar New Year, scenic spots around the country will also usher in a small peak of passenger flow. Meituan data shows that the number of tickets for scenic spots during the Spring Festival holiday increased by more than 60% compared with last year.

It is estimated that the number of domestic tourists may exceed 6 billion in 2024

The popularity of tourism-related data during the Spring Festival holiday has ushered in a good start for the tourism industry in 2024. So, what is the expected tourism industry in 2024? According to the China Tourism Academy, the number of domestic tourists is expected to exceed 6 billion in 2024.

The China Tourism Academy predicts that the number of domestic tourists will exceed 6 billion in 2024, and the total number of inbound and outbound tourists is expected to exceed 260 million.

A group of data witnesses the vitality of China's tourism industry ushered in a "good start"

In 2023, the tourism market and tourism industry chain will be significantly restored, with the number of domestic tourists and income increasing by more than 1 time year-on-year to more than 8% of 2019 levels, and the number of inbound and outbound tourists exceeding 190 million, an increase of more than 2.8 times over the previous year.

A group of data witnesses the vitality of China's tourism industry ushered in a "good start"

According to the estimation of the research team of the China Tourism Academy, residents' willingness to travel in each quarter of 2023 will remain above 90%. In 2023, the national tourist satisfaction composite index will be 80.04, which is at a satisfactory level, which is basically the same as the satisfaction level in 2019.

Before the holiday, the flow of returning passengers began to return, and holiday tourism entered a peak

Today (February 12) is the third day of the Lunar New Year, according to the law of previous years, today's flow of people will be significantly differentiated, people who returned to their hometowns before the holiday began to return one after another, and at the same time holiday tourism has also entered the peak, what is the actual situation?

On February 11, about 9.2 million passengers chose to travel by train, compared with the first day of the Lunar New Year, the passenger traffic increased by about 70%, and according to the pre-sale data of 12306, the train passenger traffic on February 12 will continue to increase.

Judging from the heat map of the Spring Festival on February 12, the flow on the third day of the Lunar New Year will increase by about a quarter compared with February 11, although there is still a gap between the peak of the Spring Festival, but it is basically equivalent to the train passenger flow on the 23rd of the lunar month.

The passenger flow of arriving trains in Shenzhen and Shanghai will increase by 40% today

The top 10 popular destinations on February 12 have not changed much, but in terms of growth, Shenzhen and Shanghai have the highest increase, and the number of train passengers arriving here will increase by 40%, especially Shenzhen, which has returned significantly for two consecutive days.

A group of data witnesses the vitality of China's tourism industry ushered in a "good start"

Looking at the top 10 most popular cities in the country of departure, Shanghai and Shenzhen are still the ones that have changed significantly, and the number of people leaving these two cities will decline on February 12. The number of departures in Fuyang, a major city with a large labor population export, increased the most on February 12, which will be at least double that on February 11, and the pace of resumption of work and production in the new year will accelerate ahead of schedule.

Choose to go to a distant place This year, the proportion of long-distance travel has increased

This year's Spring Festival holiday has been extended, and big data has found that people are also going farther and farther. According to China Unicom's smart footprint data, in 2024, compared with the flow in 2023, the proportion of people traveling more than 1,000 kilometers will increase from 3.3% to 3.7%, while the proportion of short-distance travel within 200 kilometers will drop from 72% to 69%.

In particular, people over 60 years old have increased the proportion of long-distance trips of more than 1,000 kilometers by 1.8 percentage points, which is the highest growth age group.

The north-south double-span trend is becoming more and more obvious

In addition, this year's Spring Festival holiday has become more and more obvious in the north and south, and the data found that residents in northern cities have gone south since the Spring Festival. Shanghai, Chengdu, Guangzhou, Shenzhen, Kunming, Chongqing, Sanya, Wuhan, Hangzhou and Xiamen are among the top 10 popular destinations for northern residents to visit for the Chinese New Year.

Compared to 2023, among the destinations with the highest increase in the number of long-distance travelers from the north, we saw the Nujiang River and Wenshan in Yunnan, and Lingshui, Baoting and Ledong in Hainan.

In addition, residents from southern cities are also making their way to the north, with Beijing, Xi'an, Zhengzhou, Harbin, Tianjin, Shenyang, Taiyuan, Qingdao, Jinan and Shijiazhuang becoming the top 10 most popular destinations for southern residents heading to the north, according to the latest data.

Source: CCTV

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