#我来唠家常#
Messi's absence from Hong Kong has intensified, and it has a tendency to become one of the biggest controversies in the history of Chinese football. First of all, Hangzhou and Beijing successively announced the cancellation of the Argentine national team's trip to China, which was like a bombshell and set off huge waves in international football.
As Argentina seek a new venue, it's easy to see that they're starting to look to the United States.
However, what is even more infuriating and disappointing is that just two hours after Messi's trip to Hangzhou was cancelled, he posted an advertisement on social media, which was undoubtedly to show the world his commercial value, and the remark that "the East does not shine and the West shines" is even more chilling. Not only that, but not long after, he posted a photo of the whole family laughing, with that happy look, as if all the controversy had nothing to do with him.
Messi's series of behaviors is undoubtedly showing great disregard for the attitudes and feelings of Chinese fans. This turmoil not only seriously affected Messi's image in China, but also made people question his business ethics.
In the frenzy of Messi's absence from the game in Hong Kong, the reaction of domestic brands has been jaw-dropping, and their silence is not only shocking, but also a great provocation to the emotions of Chinese fans.
Some of them, as if wearing masks, watched coldly, did not criticize Messi's behavior, did not take down the relevant advertisements, and did not propose to terminate the contract. Some brands even openly provoked angry netizens and put on a fearless posture.
One of the most striking is the provocative behavior of J&T Express. They boldly and openly confronted the public's anger, shouting to netizens in an arrogant tone: "J&T is really not bad for you" and "J&T has no shortage of resources".
This kind of provocative remarks is like adding fuel to the fire and arousing the collective anger of netizens. For a time, the boycott of J&T was high, and netizens took action to refuse to accept J&T's express delivery, which made the brand feel unprecedented pressure.
This turmoil is not only a test of business wisdom for brands, but also a moral and emotional test. The silence and provocation of brands are undoubtedly playing with fire, and they may not have anticipated that the emotional power of consumers is so strong that once public outrage is provoked, the consequences will be out of control. And whether the brands that still insist on working with Messi will be able to survive the turmoil and maintain their business interests is still full of uncertainties.
In the frenzy of public opinion, J&T Express finally couldn't sit still, and they tried to calm the storm, only to find that the fire had long been out of control. J&T claimed that the previous provocative information did not come from the official account, but from a franchisee, and did not represent the company's official position. They even said that they had asked the franchisee to delete the relevant information and called the police to deal with the franchisee who pretended to be the company.
However, netizens didn't buy it. They questioned how could the publisher's behavior be just a personal impulse? Doesn't his remarks represent the company's attitude to a certain extent, and may even be a test of the company's reaction, an experiment to test the public's reaction? When things are irreparable, they can use their personal behavior as an excuse to wash the company itself away.
This kind of little trick has long been accustomed to netizens. Their boycott voice has not only not weakened because of J&T's response, but has intensified. This turmoil is like a forest fire, once ignited, it cannot be easily extinguished.
J&T Express's brand image has been severely hit, and their business interests have also been greatly threatened. The public relations crisis caused by J&T is undoubtedly a major test of brand credibility and corporate culture.
In this industry earthquake caused by J&T Express, domestic e-commerce brands and logistics partners such as post stations have made a firm choice, and they have jointly sent a strong signal to boycott J&T with an iron-blooded spirit of unity.
The giants of the e-commerce industry did not hesitate to stand up, and they announced: "Our store rejects J&T and no longer cooperates!" Such a statement is like a bombshell, causing a chain reaction in the entire e-commerce industry.
Not only some small and medium-sized online stores, but also some big names and well-known online stores in China have joined the ranks of the boycott, and they have drawn a line with J&T, showing an unprecedented unity of strength.
Even those merchants who opened post stations also took action, and they informed J&T: "No need to pull goods anymore!" This firm refusal is like an invisible barrier, excluding J&T Express from the door of e-commerce logistics.
This kind of full-chain boycott not only shows the determination of e-commerce, but also sends a clear signal to J&T Express: their behavior has offended the anger of the public and will be severely punished by the market.
The turmoil has become a battle of solidarity for the e-commerce community, who have shown that any attempt to challenge consumers' emotions and trust will be met with their resistance. Whether J&T Express can be reborn in adversity in this turmoil, or will it be overwhelmed by the boycott of the e-commerce industry, the answer of time will be revealed.
Once, the spontaneous boycott of netizens rose from the downstream and the end like ripples, and now this wave of boycott has violently hit the upstream of the industrial chain, and its unstoppable momentum and expanding scale indicate that J&T Express may face a large loss of business and heavy economic losses.
In the resource-rich Chinese market, J&T Express claims that "there is no shortage of this one", but it seems to forget that there are thousands of express companies in China, and they are equally rich in resources and are fully capable of filling the market gap left by J&T. Moreover, J&T Express was also interviewed for violations, which is tantamount to getting a red light warning in the market.
In fact, whoever speaks and for whatever purpose it is, once it says that, it is equivalent to being sentenced to death in the Chinese market, and losing completely. This turmoil is not only a fatal blow to J&T Express's brand image and business reputation, but also a profound lesson for all enterprises, reminding them that they must always remain humble and respect consumers in the face of China's huge market.
What are your thoughts on this unprecedented boycott and you are welcome to share your views and opinions as we witness this historic market turmoil and discuss the far-reaching impact it can have on the delivery industry and the business world as a whole.