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Dong Mingzhu Wang Jianlin: 200 million year-end bonus, not good Spring Festival

Dong Mingzhu Wang Jianlin: 200 million year-end bonus, not good Spring Festival

The following article comes from the most characteristic, the author Higashino is smart

Dong Mingzhu Wang Jianlin: 200 million year-end bonus, not good Spring Festival

Sicong's private jet is ready to be sold.

Author: Higashino Smart

来源:最人物(ID:iiirenwu)

Dong Mingzhu and Wang Jianlin's New Year was not peaceful.

On January 28, after five years, Gree Group once again held the "Dream Festival" annual meeting to celebrate Gree's return to 200 billion in revenue.

At the party, Dong Mingzhu also announced that an additional 200 million year-end bonuses would be issued to employees, and the news quickly rushed to the hot search, but soon, it was covered by another news:

In an allegro program of Gree's annual meeting, a line "My mother is Dong Mingzhu" when the employees performed, pushed Dong Mingzhu to the forefront.

This sentence quickly became a new stalk on the Internet, and many netizens did not agree with it, thinking that the workplace is the workplace, how to work, and recognize the boss as a parent.

On the other hand, Dong Mingzhu's friend Wang Jianlin also appeared on the hot search 14 days ago. However, unlike Gree's celebration, Wang Jianlin's key words are:

"Wang Jianlin's annual meeting has stopped. ”

For Wang Jianlin, the past 2023 has been an extremely difficult time.

Wanda was in a gambling crisis, and Wang Jianlin had to sell his assets many times to survive. In one year, his assets evaporated by more than 40 billion, and even his son Wang Sicong's private jet was sold.

Back in 2016, Dong Mingzhu wanted to enter the new energy bureau, Wang Jianlin immediately invested, when asked if he had done research, he replied with a smile: "No, I believe Dong Mingzhu." ”

The reporter asked again whether the amount of investment was large.

Wang Jianlin replied: "It's not big, it's not big, it's 500 million." ”

01

Dong Mingzhu's hot search on the hot search is not new.

In less than a month at the beginning of 2024, she won three hot searches because she was wearing a 200 yuan sweater, an extra 200 million year-end bonuses and 17.6 billion in taxes.

On January 28, 2024, after five years, Gree Group once again held a large-scale "Dream Festival" annual meeting, with a total of 30,000 people attending.

At the same time, the party was also broadcast live through the live broadcast room of Gree Dong Mingzhu, and by the way, the live broadcast room of Gree Dong Mingzhu attracted nearly 540 million people to watch.

At the party, Dong Mingzhu announced that Gree would allocate an additional 200 million yuan as a year-end bonus, just to let employees "have a dignified New Year".

At the same time, Dong Mingzhu also announced that during the entire 2023 period, Gree Electric will pay 17.6 billion in taxes, a record high, and the company's annual revenue will also return to 200 billion.

Under such an atmosphere, 6 billion sales were sold in the live broadcast room that day, and the next day, Gree's stock price rose 4.16%.

At the same time, some controversies also appeared, and a video slice of the party began to be reposted many times on the Internet, the content of which was a phrase from the employees singing a song in an allegro program that night: "My mother is Dong Mingzhu".

The camera swept to the audience, and Dong Mingzhu smiled happily.

Many netizens feel that this show is very inappropriate: "The boss is the boss, and if you can't pay your salary, call your mother." What's more, not long ago, Dong Mingzhu was pushed to the forefront because of "salary".

At the induction ceremony of Gree Electric College students at the end of 2023, Dong Mingzhu angrily reprimanded Meng Yutong, who was once regarded as her successor, saying that her work ability was not good, and she only wanted to use the Gree platform to be an Internet celebrity.

Later, he continued to express his opinion, saying that young people should not work only for wages, but should have dreams: "Working to make more money is no different from the walking dead." ”

As soon as this remark was issued, it immediately aroused a large number of opposition: "They all came out to work, who is not for the salary." ”

As a large enterprise, Wanda Group has just held its annual meeting half a month before Gree held its annual meeting.

It's just that, unlike several hot searches at a gala in Gree, Wanda Group's annual meeting is very low-key, with neither theatrical performances nor media reports.

The only photo of the annual meeting that leaked out was a news item on the official website of Wanda Group, with a picture of Wang Jianlin standing on the stage with a serious face to summarize and plan his work.

Once upon a time, Wanda's annual party was called the Wanda Spring Festival Gala because of its large battles and many patterns. Usually the preparation of the evening party starts with the preliminary planning in March every year, the program is solicited in July, the program list is determined in September, and then the rehearsal is up to 3 months.

And Wang Jianlin's solo at the annual meeting is a reserved item of Wanda's party.

In 2016, Wang Jianlin became the richest man in China for the third time.

That year, at the annual meeting held in Xishuangbanna, Wang Jianlin sang four songs in one breath. On the Internet, Wang Jianlin sang a clip of Cui Jian's "Fake Monk", with the title of "The Richest Man in Rock", which received more than 1.2 billion views.

The next year, Wanda's annual meeting was held in Hefei, and Wang Jianlin sang a song of Anhui Huangmei Opera "Husband and Wife Return Home".

This was the last time Wang Jianlin sang at the annual meeting, and in 2017, because of the failure of the bet, Wang Jianlin urgently sold 13 cultural tourism projects and 77 hotels.

Now, Wanda's annual meeting is gradually quiet, and Wang Jianlin's cold winter has not passed.

In the past year, because of the hopelessness of listing and the failure of the bet, Wang Jianlin had to sell a large number of assets in his hands to survive.

In just a few months, he sold 10 Wanda Plazas, and also sold 51% of the shares of "Wanda Films" to Shanghai Ruyi. Even his son Wang Sicong's private jet, worth nearly 400 million, was sold.

Dong Mingzhu Wang Jianlin: 200 million year-end bonus, not good Spring Festival

After continuous asset slimming, in the newly released "Furun Report", Wang Jianlin's assets have decreased from 100 billion last year to 47 billion, becoming the entrepreneur whose worth has shrunk the most in 2023.

Time also, life also.

In Wanda's most prosperous years, Wang Jianlin talked about the future, he said:

"In a few years, my Wanda's rental income will reach 100 billion, and with this one, Wanda Group will sit firmly on the fishing boat regardless of the wind and waves. ”

Today, the wind and waves are still there, but Wang Jianlin's fishing boat is in danger.

02

In 2016, Dong Mingzhu planned to enter the field of new energy, and she called her friends Wang Jianlin and Liu Qiangdong to jointly invest in Zhuhai Yinlong. This is also Wang Jianlin's first investment in the manufacturing industry in the past 30 years.

Talking about the reason, he said that the first is because of his trust in Dong Mingzhu, and the second is because he believes in his own judgment.

When asked if he had carefully studied this project, Wang Jianlin said: "Mr. Dong said that I would follow the investment, and I didn't think about it so much. ”

For Dong Mingzhu, who is known for her "unkindness", Wang Jianlin is one of the few "comrades-in-arms" in the circle. The reason for this may be because they are all from the grassroots and have endured hardships, but they never admit defeat easily.

Before becoming Gree's "Dong Zong", Dong Mingzhu lived in Nanjing, where she worked in administrative management in a chemical research institute, met her husband, who was also engaged in administrative work, fell in love and got married, and gave birth to a son Dongdong at the age of 28.

Two years later, her husband died of illness, and in order to earn more money, Dong Mingzhu quit her stable job and went to work as an administrator in a chemical company in Shenzhen. After that, he entered Haili Air Conditioning Factory (the predecessor of Gree) and became a salesman.

Unlike Dong Mingzhu, who fled from a stable life at the age of 30, Wang Jianlin decided to go to the sea to do business at the age of 35.

Before that, he grew up in a cadre family in Guangyuan, Sichuan, and after graduating from middle school, he worked in the local forest industry bureau, found life boring, and enlisted in the army at the age of 16.

It wasn't until he entered the People's Government of Xigang District, Dalian, at the age of 32 that Wang Jianlin's life was stable.

After three years of stability, in 1986, Wang Jianlin decided to start a business, he entered a housing development company as the general manager, with the first old shantytown renovation project, Wang Jianlin earned 10 million.

On the other hand, Dong Mingzhu is also gaining momentum.

With her original sales model, Dong Mingzhu's sales exceeded 16 million in the second year of employment, accounting for one-eighth of the entire company, and in the following year, her personal sales reached 36.5 million.

In 2001, the tenth year of employment, the 47-year-old Dong Mingzhu was promoted to general manager, and Gree Electric Appliances officially entered the era of Dong Mingzhu.

Under her helm, Gree's sales have ranked first in the world for eight consecutive years since 2004, and in 2012, it achieved sales of 100 billion yuan.

With such an excellent report card in hand, 58-year-old Dong Mingzhu became the chairman of Gree Electric Appliances.

It was also in this year that Wang Jianlin decided to expand his business territory, lay out the entertainment industry, and began to acquire cinema chains, sports and luxury residences on a large scale around the world.

Among them, the most successful is Wanda Films, which at its peak had more than 900 cinemas and more than 10,000 screens, accounting for 12% of the global box office market.

In addition, Wang Jianlin also invested more than 300 million yuan to acquire 20% of the shares of La Liga football giant Atletico Madrid and entered the club's board of directors.

At the same time, it has spent nearly $5 billion to build urban landmarks in Chicago, Los Angeles, London, Sydney and other places.

Under such a business layout, in 2013, Wang Jianlin became the richest man in China with a net worth of 86 billion yuan, and two years later, he surpassed Li Ka-shing with a wealth of 260 billion yuan and became the richest Chinese in the world.

In an interview, he said confidently: "As long as Wanda enters the field, others don't want to compete with Wanda for the first place." ”

It's just that the collapse of the empire is never foreseen, and no one expected the later story.

03

Although Dong Mingzhu and Wang Jianlin are in two industries and have different experiences, if they are separated by the positioning of "successful entrepreneurs", it is not difficult to find that they have a lot in common.

For example, they can endure hardships and have tenacity.

At the beginning of Wanda's establishment, Wang Jianlin had encountered a financial crisis and needed a large amount of money to transfer, at that time he had not yet become the richest man in China, and Wanda had not yet seen its embryonic form.

In order to get a loan, he ran to the bank 55 times in a row, and once because he hadn't slept too much for nearly nine days, Wang Jianlin fainted in the room.

In the end, Wanda got through the difficulties, and it was from then on that Wang Jianlin made up his mind that one day he would make Wanda bigger and stronger.

There is also such a fragment in Dong Mingzhu's career.

When he was first promoted to the person in charge of sales, the company sent Dong Mingzhu to a company in Anhui to collect debts, but the boss of the other party was unwilling to repay the money, so Dong Mingzhu ran to the other company's company for 40 consecutive days and tried his best to make the other party repay the money.

The other party was pushed to the extreme, and finally decided to mortgage the goods.

On the day of pulling the goods, Dong Mingzhu called a big truck and carried the 5-ton cargo to the car with the workers, and then she sat in the co-pilot and yelled at the debtor boss: "I will never do business with you again in my life!"

For example, they are all equally bold and daring.

In 1988, Wang Jianlin operated his first real estate project.

At that time, the houses in Dalian did not have a bright hall and bathroom, so Wang Jianlin equipped each house with a bright window and a bright guard, changed the wooden window to an aluminum alloy window, and then installed the door into an anti-theft door.

At that time, the best house in Dalian was only about 1,000 per square meter, and as soon as Wang Jianlin's house was launched, it was sold for 1,500 square meters, and with this, Wang Jianlin earned the first pot of gold in his career.

A few years later, Dong Mingzhu also broke some "rules".

‍‍‍‍‍

In the 90s, most of the domestic air-conditioning dealers were "taking the goods first and then giving money", which also led to the end of each year, the manufacturing industry had to go around to "collect debts", which was very passive.

After Dong Mingzhu became a manager, he immediately changed it drastically to "give money first and then get the goods", although the process was very difficult, but in the end, Dong Mingzhu won the victory.

Another example is the extremely strict treatment of employees.

After becoming the helmsman of Gree, Dong Mingzhu revised the employee handbook, stipulating that every employee must wear a uniform and hang a badge when going to work, and cannot wear exaggerated jewelry, women cannot wear loose hair, and men cannot have long hair;

It is not allowed to be late and leave early, drink tea, eat snacks, read newspapers and chat at work, and be fined 50 yuan once found, 100 yuan if found twice, and directly dismissed if found three times.

In the Gree Park, sidewalks and lanes are clearly demarcated, and employees who walk on the lanes will also face dismissal.

At Wanda, Wang Jianlin also has extremely strict requirements for employees.

For example, women wear skirts, if the skirt is above the knee, then the skirt should not exceed 10cm from the knee, men should wear long-sleeved light-colored shirts, dark trousers, dark leather shoes, employees at the headquarters do not wear ties, and branches around the country must wear ties.

The meeting should have a clear time, start the meeting on time, end the meeting on time, and the subordinates should arrive 5 to 10 minutes earlier than the superiors.

Of course, there are differences.

For example, Wang Jianlin often reflects on whether he is not kind enough, and when asked when asked if he feels that he has any shortcomings, Wang Jianlin thinks about answering after thinking about it;

"I think I'm probably too fierce, and the employees are afraid of me. ”

But Dong Mingzhu is very firm: "There is no tenderness at work, and harmony comes from struggle." ”

When it comes to employee loyalty, the two also have a clear view.

Wang Jianlin never expects "loyalty" from employees, and he once said in public: "Wanda doesn't trust anyone, not loyalty, but the system." ”

Dong Mingzhu insisted that loyalty to the enterprise is the basic quality of an employee.

In an interview, she even called for legislation to allow employees to pay a certain amount of "training compensation" to their original employers after leaving the company: "Employees who change jobs should charge training fees, and young people should be restrained, and don't always think about how much salary." ”

The wind direction of the times has long changed, Dong Mingzhu didn't notice it, and he didn't care.

04

In 2017, Wanda fell into a debt crisis.

In the first half of the year, because of the overseas investment layout, the China Banking Regulatory Commission conducted a credit risk investigation on Wanda, resulting in Wanda attracting a "double kill of stocks and bonds", and in a very short period of time, it was burdened with 420 billion debts.

Wang Jianlin had no choice but to sell his overseas assets, first selling 13 cultural tourism projects for 43.7 billion yuan, and then selling 77 hotels for 19.9 billion yuan.

The total amount of the two transactions was nearly 63.8 billion yuan, which was called the "deal of the century" by the media that year.

In the following years, in order to repay his debts, Wang Jianlin began to sell overseas real estate projects one after another: Spain Building, Australia's Gold Coast and Chicago property projects were all sold by him. 

At the same time, Wang Jianlin also borrowed 38 billion yuan from more than 20 investors and signed a VAM agreement on the condition that Wanda Commercial Management could be listed by the end of 2023.

But Lao Wang didn't expect that one wrong step, one wrong step, in the next few years, Wanda Commercial Management hit Hong Kong stocks four times, all of which ended in failure, and Wanda had to continue to sell assets in order to protect itself.

On the other hand, although Dong Mingzhu did not "thunder" in decision-making, he was repeatedly pushed to the forefront because of his words and deeds.

In those years, Dong Mingzhu was a well-deserved topic queen in the industry, she publicly reported the quality problem of Oaks air conditioner, pointing out that the selling point of Midea's air conditioner "one kilowatt-hour of electricity per night" was false propaganda, and the turnover of Xiaomi Lei Jun was 10 billion.

treats other people's products very strictly, and treats his own products, but Dong Mingzhu frequently overturns.

For example, she said that if you buy green vegetables and put them in the Gree refrigerator for 20 days, they will be "fresher than when you buy them back from the vegetable market", and the watermelon will taste better than the freshly cut one if you put it in the refrigerator for a week.

These "unreasonable" statements attracted discussion for Dong Mingzhu, but she didn't care, she said: "Gree's position cannot be shaken. ”

In 2018, the sales of Gree Electric Appliances exceeded 200 billion sales, and Dong Mingzhu put down his arrogance that by 2023, the sales of Gree Electric Appliances will reach 600 billion.

This time, Dong Mingzhu's hopes were disappointed.

In 2020, Gree's air conditioning business was overtaken by Midea for the first time. The domestic air-conditioning industry has also changed from the dominance of Gree in the past to the three-point world of Haier, Midea and Gree.

In April 2023, Gree released a financial report: the company's revenue in 2022 increased by 0.26%, and the revenue growth in the first quarter of 2023 was only 0.44%, and 8 months later, at the end of December, Gree's share price fell 7.09% overnight, and its market value evaporated by 13.2 billion.

Although it is not as fate as Wanda, Gree's life is not easy.

When asked about the 600 billion goal, Dong Mingzhu replied: "It's a pity, it's mainly our own reasons. ”

Both were born in 1954, and this year, Dong Mingzhu and Wang Jianlin are both 70 years old.

Not long ago, Wang Sicong, who had disappeared for a long time, finally appeared in public and appeared at the signing ceremony of the Taishan Cultural Tourism and Fitness Center project as the chairman of Beijing Huanju Commercial Management Co., Ltd.

Wang Sicong's move can't help but make people speculate whether he is ready to return to inherit the family business.

Wang Jianlin once said in an interview that he gave Wang Sicong 500 million yuan in entrepreneurship funds, allowing him to fail twice, and if he failed again the third time, he would honestly return to work.

Now, Wang Sicong, whose assets have been frozen and high consumption has been restricted, may be the time to go home.

On the other hand, Dong Mingzhu's heir has not been traced for a long time.

Unlike Wang Jianlin, Dong Mingzhu's son is very mysterious.

Among the few pieces of information, it is known that her son, Dongdong, is 1.9 meters tall, and when he became an adult, he obtained a master's degree in law, and then went to live in Chongqing and worked in a law firm.

Before starting work, Dongdong had a "three-chapter agreement" with Dong Mingzhu, asking her not to interfere in her studies, work and life.

Because of this, from beginning to end, Dong Mingzhu never tried to make his son his "successor".

In the past two years, people often ask her when she plans to retire, and Dong Mingzhu responds: "If there is a suitable person to take over today, I will retire tomorrow."

But the successor who satisfied her failed to appear for a long time, and in the process, the only one who was briefly recognized by her was Meng Yutong.

In 2021, in a variety show called "We Are New to the Workplace", Meng Yutong, who went through 5 rounds of interviews, got the opportunity to join Gree and was designated as the secretary by Dong Mingzhu.

After joining the company, Dong Mingzhu not only brought Meng Yutong to attend all major occasions, but also opened a live broadcast room for her, saying that she would be trained as the "second Dong Mingzhu".

But this honeymoon period lasted less than two years before Meng Yutong's resignation ended, and the plan to create a second Dong Mingzhu ended in failure.

05

Once again, Wanda escaped.

In mid-December 2023, PAG Investment Group, together with other investors, signed a new investment agreement with Wanda Commercial Management Group, which will not be attached to other VAM agreements, but the conditions are very harsh.

Wang Jianlin's original 70% stake in Wanda Commercial Management has been diluted to only 40%, which also means that he has lost absolute control of Wanda Commercial Management.

Although the time bomb has been defused, the sharp reduction in assets also means that Wang Jianlin's next decision must be very cautious.

After all, compared with the past, the "grain" in his warehouse has long been in short stock.

On the other hand, although Gree's sales in 2023 will return to 200 billion, it is undeniable that in the summer of 2023, the temperature will continue to rise due to the impact of the El Niño phenomenon, and global air conditioning sales will also increase.

What's more, the sales volume of 200 billion yuan is just a return to the level of 2018 for Gree, and the thorny problem of Gree at present is that most of its total business income still comes from the air conditioning business, which is relatively single.

Prior to this, Gree tried to enter the mobile phone and car track, but all failed. Like Wang Jianlin, where to go next may also be something that Dong Mingzhu needs to consider carefully.

Whether it is Wang Jianlin, the former richest man, or Dong Mingzhu, the head of Gree, or more entrepreneurs, under the hurricane in winter, it seems that everyone has a hard time.

At the beginning of 2024, the annual meeting, which was once used by enterprises to show their financial strength and strength, also began to disappear quietly.

Once upon a time, at the end of each year, the Internet was always filled with discussions about the annual meetings of various major manufacturers.

In 2015, Robin Li wore a golden robe and beat drums at the annual meeting, and then in 2017, Ali chartered the entire Hangzhou Huanglong Sports Center to hold the annual meeting, and Ma Yun appeared on the stage on a motorcycle.

The lottery was also an important part of the annual meeting.

In 2018, every employee of Tencent's WeChat team received a top-of-the-line version of the latest Apple mobile phone at the annual meeting.

At the 2019 Xiaomi annual meeting, Lei Jun and He Xiaopeng gave away 21 Xiaopeng cars as prizes for the annual meeting.

These are things of the past.

The topic of this year's annual meeting, in addition to "Dong Mingzhu is my mother" at Gree's annual meeting, and at Tencent's annual meeting, Ma Huateng sang a song "Bless You" in a red sweater.

Most of the rest of the companies have chosen to celebrate the New Year in a low-key manner.

"Downgrading" is not a new topic for a long time.

From the "consumption downgrade" at the beginning of the year to the "annual meeting downgrade" at the end of the year, it seems that individuals, enterprises, and industries are changing.

Whether the luxurious annual meeting will become the "tears of the times" from now on, or whether it will only disappear for a short time, may be left to time to decide.

The spotlight on the stage is gone, and I don't know if it will still light up, just like the golden age of Dong Mingzhu and Wang Jianlin, I don't know when I will return.

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