Urumqi Evening News all-media reporter Guo Ling
During the Spring Festival, the convenience services at the doorstep of citizens continued to be "new". Urumqi City focuses on the construction of a convenient living circle in a quarter of an hour, the supply of daily necessities, the supply of high-quality goods, and the creation of new consumption scenes, opening up the "last meter" of convenient services and providing citizens with a rich and colorful welcome life.
742 community vegetable outlets "fancy" promotions
On February 4, at the vegetable and non-staple food direct sales point of Riguang Community in Tianshan District, vegetables, fruits, meat, seafood and other New Year's goods are readily available. Residents can purchase their daily necessities here.
On February 4, at the Moonlight Community Vegetable and Non-staple Food Direct Sales Point near the Sun Moon Starlight Garden, the staff was sorting out the goods. Photo by journalist Mirezat Mutalifu
"During the Spring Festival, we increase the supply of New Year's goods, such as rice, flour, grain and oil, seafood frozen products, and detergents, etc., with many types and choices. Gao Fang, head of Urumqi Kunlun Songtao Technology Co., Ltd., a vegetable direct sales point operator, said.
99 community vegetable and non-staple food direct sales outlets operated by Urumqi Yijia Community E-commerce Co., Ltd. carry out promotional activities during the Spring Festival. Xu Yan, general manager of the company, said that during the festival, there are promotional prices for rice, flour, grain and oil, non-staple foods, and daily necessities. At the same time, the community vegetable direct sales point sells thousands of kinds of goods, which are both vegetable stores and small supermarkets, which meet the basic living needs of community residents.
On February 4, at the Xiangyang Community Vegetable Non-staple Food Direct Sales Point located on Xinquan Street, customers were shopping for vegetables. Photo by journalist Mirezat Mutalifu
103 community vegetable and non-staple food direct sales points in Shayibak District carried out promotional activities to benefit the people, and the sales price of a total of 30 kinds of commodities such as rice, flour, oil, seasonings, daily necessities, and dairy products decreased by 30% to ensure the supply of holiday goods.
The community vegetable and non-staple food direct sales points opened at the doorsteps of residents have given full play to the functions of ensuring supply and stabilizing prices and facilitating, benefiting and benefiting the people because of their proximity to home, low vegetable prices and complete varieties. The reporter learned from the Urumqi Municipal Bureau of Commerce that during the Spring Festival, the city's community vegetable and side food direct sales points are open until the afternoon of February 9 (Chinese New Year's Eve), and will be open normally from February 12 (the third day of the first lunar month).
On February 4, at the beef and mutton outlet in Qingnian Lunan Community, located on Alkali Spring Third Street, the staff was cutting beef for customers. Photo by journalist Mirezat Mutalifu
At the same time, from February 5 to March 25, Urumqi City has put municipal reserve vegetables through the direct sales points of vegetables and non-staple foods in various communities to continue to protect and improve people's livelihood.
Convenience stores buy New Year's goods, and the "sinking market" has great potential
Convenience stores on the streets and alleys have gradually become one of the "main scenes" for New Year's goods consumption.
On February 5th, at the Nanhu convenience store at half past eight, citizen Li Yujing came to the store to pick up the goods, and what she took was the New Year's flowers she bought through the "Little Eight Preferred" mini program. "I buy things on the mini program every once in a while, and then go to the convenience store near my home to pick up the goods, and take them home when I am satisfied with the real thing, and return it on the spot if I am not satisfied, which is convenient and reassuring. Li Yujing said.
Before the Spring Festival, the eight-and-a-half convenience store relied on the "Little Eight Preferred" online mini-program to launch a variety of New Year's goods and New Year's gift boxes, consumers can buy New Year's goods at a group purchase price, and can also buy Xinjiang specialties through the mini-program, which can be mailed directly to all parts of the country, giving relatives and friends a "new idea" for the holiday.
Li Weijiang, assistant general manager of Xinjiang Eight and a Half Trade Co., Ltd., said that since the launch of "Xiaoba Preferred" more than a year ago, it has emerged in the community group buying market. The online group buying products cover fresh food, beef and mutton, dried and fresh melons and fruits, flowers, imported goods, etc., which not only meets the consumption needs of community residents, but also helps the sales of Xinjiang's agricultural products.
The reporter visited and found that in the past, the "three-piece set of New Year's goods" preferred by families were dried fruits, candies, and pastries. As young people join the purchase of New Year's goods, beverages, milk, and biscuits have become the most popular choices and become the new "three-piece set of New Year's goods".
The "Affordable New Year" promotion launched by convenience stores every day and every night selects beverages, milk, and snacks that young consumers love to carry out preferential promotions. The daily and nightly logistics distribution center has increased the capacity of cargo storage, sorting and distribution, ensuring that more than 2,400 products are delivered to convenience stores around the country in a timely manner.
For everyday needs, right on your doorstep
With the Spring Festival approaching, community businesses have increased their "convenience functions" and built more new consumption scenarios.
Fu Yucheng, a resident of Ronghecheng Community in Shayibak District, found that the community has opened a new "water delivery to the house" direct store, which can provide water delivery services for community residents. "I usually like to drink tea, and there is bottled water here that can be specially made for tea, and it can be delivered to my home, which is very good. ”
It is understood that this is the first "water to the house" direct sales store opened by Nongfu Spring in Xinjiang, which adopts the direct sales method of manufacturers to consumers, mainly to meet the water needs of community residents. At the same time, the store displays and sells Nongfu Spring's mineral water, drinking natural water, tea, oriental leaves, fruit juice drinks, sparkling water, coffee and other products.
In the first Nongfu Spring "Send Water to Fu" direct store near Ronghecheng Community, Shayibak District, hundreds of products are displayed and sold, and consumers are buying. Photo by reporter Guo Ling
Hei Shengzhi, family channel manager of Nongfu Spring, said that consumers can place orders through various forms such as online mini programs, offline stores, and calling the water delivery service hotline, and the staff will deliver them to their homes for free, with two barrels of bottled water and two boxes of small-packaged beverages.
"This year, it is expected to open 100 Nongfu Spring 'water to Fu' stores in Urumqi, covering major communities. Hei Shengzhi said that in the future, the directly-operated stores will also add a series of cosmetics, medicines, food, agricultural products and other products under Yangshengtang, and regularly hold offline experience activities such as cooking tea around the hearth, tasting fresh, and skin care salons to increase the experience of products.
Consumers can place orders through various forms such as online mini programs, offline in-store, and calling the water delivery service hotline. Photo by reporter Guo Ling
At the same time, Nongfu Spring's "Water to the House" direct store takes advantage of the advantages of community stores to provide "love station" services for outdoor workers such as couriers, takeaway workers, and sanitation workers.
During the Spring Festival, Urumqi has 32 commercial complexes, 77 large shopping malls, 179 comprehensive and professional markets, 742 community vegetable and non-staple food direct sales points, as well as more than 30,000 commercial retail stores, to build a perfect urban supply guarantee system to ensure that people of all ethnic groups consume more conveniently and choose more during the festival.
Source: Urumqi / Urumqi Evening News