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Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

Geely Automobile has just announced its latest sales results for January 2024, including Geely, Galaxy, Lynk & Co and Zeekr and other series and brands, with a total sales of 213,487 units, a year-on-year increase of 110%.

After BYD's savage growth with new energy vehicles as a weapon, Geely Automobile once again surpassed BYD in history and rose to the first place in sales in China's auto market.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

When Geely said that it would be a Volkswagen Group in the era of new energy vehicles, I was personally surprised, firstly, that the Volkswagen Group's multi-brand strategy has been a representative of failure, and its electrification business has been full of twists and turns.

Unexpectedly, Geely Automobile challenged Volkswagen with China's No. 1 sales in a blink of an eye, and did not put BYD in its eyes.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

Beyond the impressive models such as Emgrand and Boyue, we may not be able to imagine how many new product lines and brands Geely's kingdom has today.

Volvo and smart are Geely Automobile's representative masterpieces of globalization, as Geely Automobile's new energy vehicle representatives, the Galaxy series has sold more than 100,000 units in August, in addition to this, brands such as Panda, Polestar and Lotus are rarely remembered.

Under the proud vast platform of new energy vehicles, Geely Automobile began to learn from Volkswagen's strategy of having more children.

Buy, buy, buy, OEM production and create a new series of new brands, the classic operation of the automobile market, Geely Automobile has not let go of any of them, quite rather than being rolled, it is better to roll themselves.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

The latest example is Geely Automobile's all-electric sedan.

The new sedan Zeekr 007 of the independent brand Zeekr, the pure electric sedan Galaxy E8 of Geely Galaxy New Energy, and the upcoming Lynk & Co pure electric sedan, the three blockbuster models lined up to go on the market in the same competition, blocking every lane and leaving others with no way out.

We don't want to say more about the similarities between the three pure electric sedan platforms, from the appearance to the interior of the completely different design styles, it can be seen that Geely Automobile is serious about doing more than the brand, not Chery only changes the power regardless of the appearance, nor is it Changan Automobile's nesting doll-style design.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

In addition to new energy vehicles, Geely Automobile's fuel vehicle development has not slowed down, and it was released not long ago

The diesel-electric hybrid vehicles of Xingrui and Xingyue.

As the world's largest automobile market, the Chinese market has unlimited development potential and space, which is a solid foundation for Geely Automobile's multi-brand and multi-mode development.

If the Chinese market in the era of fuel vehicles is a show for multinational brands, the Chinese market in the era of new energy vehicles will be a stage for the strong rise of Chinese automobiles.

Whether it is the technological development of independent car companies themselves, or the leading space of China's auto market in the field of electric intelligent car brand building, the future will be the centralized development of multinational car companies, and it is also the blossoming of China's mainstream auto brands.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

At its peak, Volkswagen had multiple brands and cooperative brands around the world, such as Skoda and Porsche in the Chinese market, and had a voice in the Chinese market that no other car company could surpass.

BYD surpassed FAW-Volkswagen and SAIC-Volkswagen, which had long occupied the sales championship with 3.02 million units a year, and the Chinese era of Volkswagen has become a thing of the past.

The next car company that can surpass Volkswagen and BYD may be Geely Automobile.

Ignoring BYD, Geely Automobile threatens to replace Volkswagen, is it ignorant or fearless?

Unlike Toyota, which has a single brand that develops together in multiple markets around the world, Volkswagen has a wide range of car brands, but its main markets are Europe and China.

The Chinese market will inevitably return to its own brands, and Volkswagen's market share and voice in the Chinese market will gradually decline to a normal level.

If Geely Automobile wants to become a Volkswagen, it is necessary to replace it, keep fuel vehicles, and accelerate new energy vehicles, which has the potential that even BYD should not underestimate.

End of full text!

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