All of the information stated in this article is based on reliable sources of information and is detailed at the end of the article
"You control me for 7 seconds"
"Big brother 7 seconds is over"
Recently, a screen recording of a live broadcast room of a car sales has been widely spread on the Internet.
The content involves a female anchor who behaved vulgarly and was suspected of pornography when introducing Jietu brand cars.
In this screen recording, the female anchor not only wears a miniskirt and makes a gesture of bending over to expose her underwear, but also uses "You control me for 7 seconds" and "Big brother is over in 7 seconds", etc., with vulgar hints to interact with the audience.
The video went viral on multiple WeChat groups and social media, sparking widespread public attention and discussion.
The Douyin account of the store involved "Jietu Auto - Ningxia Store" is still updating its content normally after the incident, and has not made any response or explanation to this matter.
Do the Jietu brands and their stores have a tacit attitude towards such vulgar marketing practices?
Will they take corresponding accountability and punishment measures against the stores and anchors involved?
At present, the official customer service of Jietu Auto has confirmed that the store involved is its operator, and said that it will give feedback to the relevant departments of the company and reply as soon as possible.
However, as of press time, the Jinan Times-New Yellow River reporter has not received any feedback.
Erotic edging is not advisable
We should express strong condemnation and severe criticism of the practice of the Jietu Auto store and its female anchor openly engaging in pornographic behavior in the live broadcast room.
This kind of bottomless marketing method not only seriously violates social morality and public order and good customs, but is also irresponsible to the audience, especially minors.
So why did the female anchor dare to openly perform vulgar performances in the live broadcast room when she knew that such behavior was undesirable?
The reasons are multifaceted:
1. Pursue traffic and attention:
Some enterprises and individuals, in order to quickly gain traffic and attention, do not hesitate to use vulgar and marginal methods to attract attention.
Although this kind of behavior may gain a certain amount of attention in the short term, in the long run, it will damage the brand image and social reputation.
2. Fierce competition in the automobile sales industry:
In industries such as automobile sales, the market is extremely competitive.
In order to stand out from the competition, some businesses and individuals may use some other means to attract consumers, including vulgar marketing methods such as pornographic edge balls.
3. Poor supervision:
In some areas, due to the lack of supervision by the regulatory authorities or the existence of loopholes, some vulgar marketing practices can be breeded.
Some businesses and individuals may exploit these loopholes to circumvent regulation and engage in vulgar marketing practices.
Fourth, the concept of social morality is weak:
In some social groups, the sense of morality is relatively weak, and the acceptance of vulgar marketing behavior is high.
To a certain extent, this has contributed to the proliferation of vulgar marketing practices.
The above reasons lead to the frequent occurrence of such incidents.
Vulgar content is endless
As early as 2022, Douyin issued relevant announcements, but similar vulgar content incidents are still emerging.
Douyin severely punishes the automotive industry for using "fragrant car beauties" as a gimmick for side-rubbing live broadcasts:
Douyin officially issued the "Announcement on the Governance of Severely Punishing the "Rubbing" Marketing Problem in the Automobile Industry", which severely cracked down on the vulgar marketing behavior of some anchors in the automobile sales industry who used "fragrant car beauties" as a gimmick to carry out vulgar side-rubbing in the live broadcast room.
The announcement pointed out that these behaviors have seriously damaged the health of the car live broadcast ecosystem, and Douyin Live has zero tolerance for such behaviors.
"Rubbing the edge" female anchor selling cars:
In order to attract traffic, some anchors began to wear sexy and revealing clothes in the live broadcast room, and some anchors even directly used stocking feet to gear the car, which attracted public attention and condemnation.
Douyin has demanded a ban on the use of seductive performances as a means of car marketing, and strict rectification of anchors who conduct car marketing in this way.
Second-hand car salesman live broadcast playing erotic edge balls:
The Douyin account "People's Auto" under the People's Daily "Minsheng Weekly" released a video saying that recently, on some short video social media platforms, there has been frequent vulgar marketing of second-hand car live streaming.
Female anchors are often scantily clad and scratching their heads, using various sexy and sultry poses and provocative words to play erotic margins.
These news reports reflect the vulgar marketing problems in the live broadcast of car sales, and the platform's determination to rectify such problems.
Violations of the law and moral norms will be punished severely
We strongly condemn and severely criticize the practice of Jietu Auto Store and its female anchor openly engaging in pornographic marginal behavior in the live broadcast room.
The Measures for the Administration of Internet Information Services in mainland China clearly stipulate that Internet information service providers shall not produce, reproduce, publish or disseminate information containing obscenity, pornography or other content.
And the pornographic side-kicking behavior obviously violates these regulations.
This kind of bottomless marketing method not only seriously violates social morality and public order and good customs, but is also irresponsible to the audience, especially minors.
On a platform with the main purpose of spreading positive energy and promoting high-quality products and services, it is a great insult and tarnish to the entire automobile sales industry to have such vulgar and bad content.
As a brand with a certain market influence, Jietu Auto should pay more attention to its own image and social responsibility.
However, its stores and anchors use vulgar marketing as a means to attract attention and win traffic, which not only damages the brand reputation, but also corrupts the atmosphere of the entire industry.
We call on the brand owner of Jietu Auto to immediately and seriously deal with this matter, and severely punish the stores and anchors involved to set an example.
At the same time, we also hope that the relevant departments can strengthen supervision, crack down on such vulgar marketing practices, and maintain a healthy, civilized and orderly online environment.
Finally, we emphasize once again that any form of vulgar marketing is not advisable.
As an enterprise and an individual, we should establish correct values and treat every consumer and audience with integrity and responsibility.
Only in this way can we gain the recognition and respect of the market and win the trust and support of consumers.
Sources:
Jinan Times-New Yellow River: There are large-scale vulgar pictures in the live broadcast room, and the suspected Jietu Auto store involved is still releasing new works