The whole network has been opened to protect rights and carry plagiarism reports
Recently, a vulgar picture incident occurred in the live sales process of an auto store, which aroused widespread concern from all walks of life. We should not just treat it as an isolated case, but rather reflect deeply on the issues behind it.
This incident has exposed the serious consequences of some enterprises pursuing profit maximization and ignoring social responsibility. In the face of vulgarity, how should enterprises assume their due social responsibilities and become positive energy to promote social progress?
The emergence of vulgar live streaming stems from the materialistic tendencies of some enterprises
The fundamental reason why some enterprises choose vulgar means to win attention is that the value orientation of enterprises is distorted and they excessively pursue the maximization of economic benefits.
According to Maslow's hierarchy of needs, when material needs are not met, people will feel anxious and insecure.
In the same way, in today's increasingly fierce market competition, some companies are facing huge survival pressure, and in order to pursue higher profits, they do not hesitate to attract attention with vulgar content.
This materialistic tendency ignores corporate social responsibility and is destined to fail to win consumer recognition. According to the Global Corporate Social Responsibility Survey, more than 80% of consumers expect companies to take their social responsibility.
Therefore, enterprises should establish a correct value orientation, and at the same time develop themselves, they should also assume their due social responsibilities, otherwise they will lose the trust of the public.
The prevalence of vulgar content highlights the shortcomings of the construction of some corporate cultures
Culture is the soul of an enterprise, and the construction of corporate culture directly affects the values of employees and the image of the enterprise. Decadent corporate culture and distorted value orientation are the root causes of the prevalence of vulgar content.
According to authoritative surveys, more than 70% of employees believe that corporate culture affects their work attitude and output.
While blindly pursuing profits, some enterprises ignore the construction of corporate culture, which leads to the deviation of employees' values and lays hidden dangers for the output of vulgar content.
These enterprises should deeply reflect on the shortcomings in the construction of corporate culture, and establish a correct value orientation by improving system construction and carrying out value training and other measures to avoid similar incidents in the future.
Weak regulation has exacerbated the spread of vulgar content on online platforms
In today's highly developed information technology, any information can spread quickly through the Internet. The reason why vulgar content can be popular on online platforms is also an important reason for poor supervision.
Regulators' stress test surveys show that nearly 70% of negative information survives online for more than a month. It can be seen that the lack of supervision has given vulgar content a soil for survival and reproduction.
Therefore, the regulatory authorities must adopt a stricter attitude and more effective measures, vigorously clean up vulgar information, severely punish disseminators, earnestly perform their regulatory duties, and maintain a clean online environment, which is an important part of dealing with vulgar trends.
The emergence of vulgarity is worth pondering for enterprises. In order to find the right track of their own development, enterprises must establish a correct value orientation, pay attention to the construction of corporate culture, and actively assume their due social responsibilities.
At the same time, the regulatory authorities should also step up their efforts to ensure that vulgarity has nowhere to hide. Only through the joint efforts of the whole society can we usher in a sunny and uplifting cyberspace.