On February 2, the "Sichuan Goat Ji" Pingchuan goat meat e-commerce live broadcast base was officially launched, marking that the e-commerce sales of the national geographical indication product "Pingchuan goat meat" have entered a new era. Liu Lichun, deputy secretary of the district party committee, delivered a speech, and Zhang Chunyan, member of the Standing Committee of the district party committee and deputy head of the district, presided over the ceremony.
Liu Lichun said that the launch of the e-commerce live broadcast base can more broadly display Pingchuan's rich breeding resources and unique goat products, expand the source market, and form an online and offline network platform integrating breeding, processing and sales, so as to help rural revitalization. In recent years, our district has insisted on planning and developing the agricultural industry with industrial thinking, and the number of sheep raised in the district will reach 370,000 in 2023, and 200,000 sheep will be slaughtered. The 100,000 high-quality goats and the annual output of 2,750 tons of high-quality forage project invested and implemented by Baiyin Muxing Original Ecological Agriculture Development Co., Ltd. will effectively promote the development and growth of the meat sheep industry in our district and even the city. It is hoped that relevant enterprises and departments will take this event as an opportunity to carry out the construction of extending the chain and strengthening the chain through policy integration, factor agglomeration and enterprise concentration in accordance with the cooperation model of "village party organization + enterprise + cooperative + farmer", build a meat and sheep processing industry cluster, and promote the end-to-end connection, front and back connection, agglomeration and development of processing enterprises and various upstream and downstream market entities, aiming at online and offline direct sales in the national market, and making Pingchuan goat meat brand bigger and stronger.
Zhou Yong, chairman of Baiyin Muxing Original Ecological Agriculture Development Co., Ltd., said: "The total investment of the project is planned to be 130 million yuan, which will be constructed in two phases and the construction period will be 5 years. It is planned to build 1 office space, 50 sheep farms, a 3,000-square-meter slaughterhouse, a 10,000-square-meter cold storage and a 10,000-acre high-yield forage planting base, with a planned breeding scale of 100,000. ”