In order to increase the sales of agricultural products in Pingchuan District, help farmers benefit the people, and help rural revitalization. Starting from February 1, Pingchuan District Agriculture and Rural Bureau, together with the District Consumption Assistance Experience Hall and Gansu Jianong Youpin Agriculture Co., Ltd., jointly held a 9-day New Year's goods exhibition and live broadcast activities.
Clicking on the live broadcast room, the anchor is interacting with the audience enthusiastically, and actively telling consumers about the consumption method and efficacy of inulin.
Liu Qiang, general manager of Gansu Jianong Youpin Agriculture Co., Ltd., said: "You can add milk, you can add the juice of a fruit, and you can also add almond milk...... Inulin is a natural preservative, especially when used in bread. ”
Inulin, buckwheat, quinoa, wolfberry puree and other products with Pingchuan characteristics were neatly placed on the booth behind the anchor, and the number of likes exceeded 20,000 in just two hours of live broadcast.
The New Year's goods exhibition will be Pingchuan apples, Pingchuan buckwheat noodles, Pingchuan quinoa, Wenguan fruit tea, farming potatoes, Fuxing vermicelli, Shuiquan Town special vegetable gift box, Qu Wushan yak meat, Baiqiyuan wolfberry puree, inulin and other specialties on the shelves of the mall. Online sales through the specialty hall + live broadcast can not only meet the diversified needs of consumers, but also effectively use the traffic advantages of the online platform to provide a display and sales platform for local characteristic agricultural products, enhance the popularity of Pingchuan agricultural products, and broaden sales channels.
Qin Qiru, director of Pingchuan District Agricultural Products Quality Supervision Station, said: "We will continue to use the power of 'Internet +' to actively explore new ways to help farmers, further improve the effectiveness of helping farmers, enhance the popularity and sales of Pingchuan's local high-quality agricultural product brands in various forms, break the geographical restrictions on the sales of agricultural products, promote the development of Pingchuan's characteristic industries, and help rural revitalization." ”