Ma Huateng wore a red sweater and sang "Bless You", criticizing Tencent Games for "lying on the credit book"
10,000 people gymnasium, Zhou Shen's passionate singing, professional stage layout.
Three in one, is it...
Yes, it's Tencent's annual meeting!
On January 29, Tencent's annual meeting was held at the Spring Cocoon Stadium in Shenzhen.
Tencent CEO Pony Ma, Senior Vice President Zhang Xiaolong and other senior executives appeared one after another.
Although Brother Xiao Ma is introverted, this does not affect him from singing and dancing, and even sang "Bless You" in Cantonese.
Not only was the response enthusiastic, but it also quickly became popular!
The only downside is... It's a little stiff, it's all shy, and it's not skillful.
It belongs to the shyness of singing, shyness in dancing, and shyness in expression.
Isn't this the one who was forced to perform in front of his relatives during the Chinese New Year?
Netizens ridiculed: "I laughed, but I laughed very seriously, and there was a serious and lively beauty." ”
Not only that, but the sweater on Brother Pony has gained a wave of attention, this is the same style as the CEO, if there are not tens of thousands, it will be thousands!
Not really... As long as 79.9, free shipping!
Little Brother Ma knows how to live.
The most interesting thing is that the original name of the family was "teenage student trend warm thickened wide-headed sweater", but as soon as it came out of the circle, Semir GLM immediately changed its name, and changed to "autumn and winter new annual meeting New Year Chinese New Year's Eve red festival thickened loose holiday sweater"
This sentence is really outrageous, for fear that customers will miss any keyword.
This is the legendary congenital carry-on holy body?
Semir and Ma Huateng are both "Ma family", and it is reasonable for Lao Ma to bring the goods in person, right.
In addition to the performance, Ma Huateng also commented on Tencent's various business segments.
The video account lives up to expectations and makes every effort to develop live broadcast e-commerce
Ma Huateng first gave a good evaluation of the performance of the video account in the past year.
A year ago, I said that the video number is "the hope of the whole goose factory", after more than a year of development, it has indeed lived up to expectations, giving us a lot of surprises in the process of growth, so that we have a solid grasp again in the case of the failure of short videos in the past.
On January 11, the WeChat team announced the 2023 video account delivery data:
The GMV of live streaming on Channels has tripled compared to 2022, with a 300% increase in supply and a 244% increase in orders.
Although Tencent has not disclosed the specific data of GMV in 2023, according to 36Kr news, the GMV of Channels e-commerce in 2022 will be about 130 billion.
On this basis, it is estimated that in 2023, the GMV of live streaming on Channels should have exceeded 300 billion yuan.
Insiders revealed to 36Kr that the target for video advertising revenue in 2024 is 24.3 billion yuan, and it is expected to exceed the 50 billion mark in 2026.
The Channels team has made it clear that it will increase investment in R&D, operation, and business, and will launch a new Tencent advertising system around the Lunar New Year, and an advertising streaming tool for WeChat Bean.
Sure enough, the end of the universe is advertising, the familiar one-knife 999, and the equipment full explosion 666 are back!
Don't lie down, go to sea to work!
Ma Huateng was not very satisfied with the game business, criticizing: "Friends continue to produce new products, and we don't seem to have any achievements - we have also launched new products, but they are not as good as we imagined." ”
To put it bluntly, it is to eat the old book, there is no innovation, and it can't do it as a friend.
Take the Yuan Dream Star as an example, in order to compete with friends, the egg boy party wrestles with each other. Tencent spent 1.4 billion yuan on publicity, inviting a large number of bloggers to focus on advertising.
It also carried out high-frequency linkage with well-known IPs such as Glory of Kings, Astro Boy, Crayon Xiaoxin, and Meituan, and slammed out of the skin.
But in the end, the results were not satisfactory.
According to the Baidu index, since its release on December 15, the popularity of Yuanmeng Star has been crushing compared with the egg boy party.
But the popularity of the 16th was cut in half, and it never surpassed the egg boy party until the 21st.
Coupled with old problems such as forced krypton, the reputation is relatively average.
It lasted for just seven days, 1.4 billion was announced, well-known IP linkage, Wang Bang was thrown out, and he heard a sound.
If I were Brother Pony, I would be so angry that I would be carried into the ICU.
Ma Huateng said, "In terms of software and game development, we should do a thorough and solid job horizontally, rather than being an enemy of other game companies or hardware manufacturers from a deep perspective. ”
Going to sea and going international may be one of the best paths.
PCG is especially hard, stay alive!
PCG is a collection of all of Tencent's old businesses
Ma Huateng focused on QQ and Tencent Video, and commented, "It is particularly difficult, and the biggest requirement we put forward last year is to surface and live." ”
In particular, QQ has set a milestone from March 2010, when the number of simultaneous online users exceeded 100 million, to 2019, when the number of monthly active users began to decline year by year.
and then to the QQ small world, which is benchmarked against the WeChat video account, was fined and suspended for content violations, and Ma Huateng is very troubled by this.
In terms of Tencent Video, "Flowers", "The Long Season", "Three-Body Problem", and the three hits were called "thick and thin" by Ma Huateng.
Ma Huateng believes that big dramas are the key to supporting long video members, and there must be at least one every quarter, and the best product is the channel.
Other software, such as AppTreasure, QQ Browser, Tencent Music, etc., are being adjusted to reduce costs and increase efficiency, and stay alive!
epilogue
As a giant company in the midst of a "mid-life crisis", Tencent is more concerned than ever about profit margins and human efficiency metrics.
The game business has changed from a "cash cow" in quarterly financial reports to a "key criticism" at the annual meeting, that is, the changes that have occurred in the past two years.
What do you think of Tencent Games' performance overseas?
Source: Odd & Even Studios
[Disclaimer: The materials and pictures of the article are from the Internet, if there is any infringement, please contact to delete.] 】