Design is everywhere and quietly affects people's lives. Designers also inject everyday thinking and expression into their works, responding to the needs and future trends of a complex society through design. And how can design integrate art, culture, and consumer needs, and what should design look like to make life better?
On January 18, the 2023 annual ceremony of the "Bazaar Design Awards" initiated by the well-known fashion media "Harper's Bazaar" was held in Shenzhen, focusing on the discovery, transmission and co-creation of design value in the field of mass fashion consumption with the concept of "designing for a better life" and the standard of "selecting and designing good things to create a better life". AT THE CEREMONY, HARPER'S BAZAAR RELEASED ITS 2023 ANNUAL LIST, IN WHICH THE DESIGNER SERIES "AUTUMN LETTER" OF THE FAST-LUXURY FASHION BRAND URBAN REVIVO (HEREINAFTER REFERRED TO AS UR) WON THE "ANNUAL INNOVATIVE DESIGN AWARD" OF THE BAZAAR DESIGN AWARDS.
The UR designer series "Autumn Letter" won the 2023 Bazaar Design Awards - Innovative Design of the Year Award
Focus on sensory experience and create a better life
This year's Harper's Bazaar Design Awards proposes the annual theme of "Super Sensory Design", which focuses on human sensory experience and creates a new perceptual experience that goes beyond traditional visual design. Based on this, Harper's Bazaar continues to discover excellent design products and design power, and connects people's lifestyles, consumer industries and the aesthetics of the times through design, encouraging the whole society to create a better life.
The work that won the "Innovative Design of the Year" award this time is the UR Designer Series: Autumn Letters. This design is inspired by the thousands of withered plants in the fields in late autumn, and transforms the cracks, wrinkles and other patterns of the skin of flowers and fruits into fabric textures after being exposed to the wind and sun.
UR Designer Series "Autumn Letter"
The UR designer series represented by "Autumn Letter" paints a fashionable picture with dreamy brushstrokes. The romance of "reverie of the wind", the art of "cubic meter", the legend of "mermaid of the deep sea", the freshness of "natural summer", and the happiness of "dopamine holiday", each fashion "artwork" brings new inspiration for dressing, showing the attitude of trend-vanguard and "playful fashion". Embark on a fashion journey and feel the joy of creating a better life.
The power of sparkling design
When it comes to design, UR has never lacked imagination and innovation.
Looking at the world with a burning eye and appreciating the ever-changing, all-encompassing urban aesthetic is rooted in the designer's sincere love for life itself. As Harper's Bazaar said in her award-winning comments, "The UR designer collection design team is made up of a group of designers with an all-encompassing style and undefined ideas. Each creator in the team gives full play to their unique creativity, perfectly combining exquisite fabrics, subversive tailoring, and playful design details, aiming to express their individual attitude with the contemporary cutting-edge fashion crowd who respect the heart and have a diverse aesthetic. ”
UR Designer Series "Autumn Letter"
This is closely related to the brand's positioning of "fast luxury fashion", "fast" refers to the brand's spirit of continuous innovation and continuous creativity, and "luxury" refers to the higher pursuit and commitment to artistic creativity, quality, sustainability and excellence. In the ever-developing and progressive global fashion industry, UR strives to be a pioneer and give full play to the "modern fashion" power of Chinese design through the advantages of global design and Chinese supply chain.
Along the way, UR continues to draw inspiration from the world around us, and build partnerships with artists and designers who share the same ideas. The brand uses clothing as a contact point, and continuously releases more possibilities through innovative design aesthetics, so that consumers can form a closer organic interaction with the brand. In the era when everyone carries their own spirit through external expression, UR's inspired fashion clothing is not a design that makes life better?