Eye-catching packaging design for Quantum's plant-based energy bars
author：Liangtian design
Eye-catching packaging design for Quantum's plant-based energy bars
Quantum Energy Squares are plant-based energy bars powered by Balance Macro and Organic Green Coffee. Founded in 2019 by Dan Medvene, Quantum Energy Squares is a plant-based energy bar powered by Balanced Macros and Organic Green Coffee.
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
1 bar = 1 cup of coffee, plus 10 grams of protein for a sustainable energy boost. Quantum uses only plant-based ingredients that are certified by NSF and are non-GMO.
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
We worked closely with Dan and the Quantum team to create eye-catching, eye-catching packaging that communicates key product attributes while being balanced, clean, and simple. Quantum Square
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Deliverables
Primary packaging design
Secondary packaging design
Icon design
Pantone
font
Copywriting
Product attribute development
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
Eye-catching packaging design for Quantum's plant-based energy bars
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Briefly
In a very crowded market, the challenge was to create a buzz on the shelves and quickly communicate the rationale for trying Quantum. With this in mind, we've tweaked their primary and secondary packaging to make them more vibrant in color while focusing on the main messaging.
The method
We achieve this by spending a lot of time with the management and sales teams mastering the POD and then doing a thoughtful communication on the packaging.
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