A tea friend asked: Has the price of your tea increased this year?
Hearing the word price increase, Lao Yang looked confused and said: Since he sold tea in October 2021, he has never raised the price.
The tea friend listened to it and said with a confused face: There is a brand, and the price has increased at the end of the year. I originally wanted to buy his family's tea, but I gave up. The reason given by the tea seller is that the older the Pu'er tea is, the more fragrant it is, the better the quality, and the more aging the more fragrant the market performance is that the older it is, the more expensive it is, and the price has increased by 10%.
When Lao Yang heard this, he said calmly: The price increase, this is probably done by the brand manufacturer, and the dealer is also forced to accept it.
Past experience, if not forgotten, is a guide for the future.. A few years ago, a big brand raised prices and raised prices every year, forcing dealers to take goods. However, the price has risen, but the dealers who represent that brand have also fallen down one by one.
Nowadays, the dealers have harvested the immovable tea customers. What tea customers want is very simple: I buy tea, just buy the tea that suits me. You raise the price, I drink other people's. The market is so good tea, it's not that you don't drink it.
Therefore, the annual price increase has gradually become a way for brands to harvest dealers. As soon as the brand manufacturer raised the price, the dealer's inventory appreciated again. In the past few years, the tea market was good, and the tea was easy to sell, and dealers were also very happy to see this way.
But nowadays, tea is not selling. Dealers live not by the surface appreciation of tea, but by selling tea for cash. But now in this market, the tea is still the same tea, the price is rising more and more expensive, and it is not easy to sell.
There is a special place in the tea industry, there are famous mountains but no famous brands. In other words: a brand's influence on the end market is quite limited.
When it comes to selling tea in the terminal market, it is necessary to rely on the dealers to go it alone, develop the market by themselves, and work hard to sell tea in the dealers' own circles.
The dealer wants to say: brand, it's not good for you to harvest dealers like this.
The brand said: I can't help it, I can't live anymore, if the brand manufacturers are poured, it will be more difficult to sell the tea of your distributors.
After all, sweet melon is bitter, and nothing in the world is perfect. The advantage of being a distributor is: other people's things, whether it is concept, publicity, tea products, or store decoration, can be used directly.
However, this also means that in the future, we must advance and retreat with the brand, a bunch of products a year, and there are only a few that are easy to sell, and a lot of tea is still in stock at the end of the year.
Year after year, tea has accumulated a lot. However, because of the large stock of tea, it has firmly tied itself to the brand's car. If you don't want to be a dealer, it will be more difficult to sell the tea you have saved, and you have to do it hard.
Eventually, the car turned around. As soon as the manufacturer raises the price, the dealer also has to raise the price, and if it is not mentioned, it will disrupt the market. When a new product is developed, you have to get the goods.
If you don't replenish the stock for several years in a row, the brand says: you can't sell, don't occupy the brand's image, don't be a dealer. The tea that was saved before really couldn't be sold.
Sugar cane is not as sweet as both ends. It is very stressful to make a brand by yourself, design your own brand concept, collect tea by yourself, operate by yourself, and raise a team. Being a dealer is much easier, but there are losses in other aspects.
Since you choose to make tea, you can only choose one of the two. If you want to make a career in the tea industry, then do the brand, this is a point of no return. If you want to travel lightly, live a small life of selling tea chicly, and be a distributor, it is the best choice.
Judging from the situation in the past few years: the raw materials of tea mountains are becoming more and more expensive, and the brand is becoming more and more difficult to do, and the more you do it, the more you are trapped.
On the contrary, the small life of dealers, although not as good as before, is better than that of brand owners. #Pu'er Tea##Stock##Tea##Tea Life##品牌#
