Orchid "only makes peanut oil", condensing the spirit of "focus" of century-old ingenuity
In the current edible oil market, there are many types of grain and oil brands and diversified products, and orchid has chosen a different path and devoted itself to the only category of peanut oil. This kind of brand ingenuity and enterprise spirit of leaving no way behind and only doing better has created a unique cultural core of orchid and established its highly trusted position in the hearts of consumers. This cooperation with the eighth season of "Ace vs. Ace" is a presentation of its values and the spirit of the show, and it also conveys the "ace" spirit of the brand promise of Orchid Flower's dedication to quality and ingenuity to inheritance.
Tribute to the classics Orchid and "Ace vs. Ace" join hands in the cultural festival
The eighth season of "Ace vs. Ace" brings traditional Chinese culture into the public eye, leading the audience to appreciate the beauty of the national style of guqin and dance, to appreciate the preciousness and heaviness of the lost cultural relics, and to experience the elegance and civilization of ancient court etiquette. This is not only a variety show feast, but also an in-depth exploration and singing of the excellent traditional Chinese culture, so that the ancient crafts can be rejuvenated in the modern society, and the traditional culture will continue to grow in the context of the new era.
The collaboration between Orchid and the eighth season of "Ace vs. Ace" is precisely because it is highly consistent with the cultural communication concept of the show. At the beginning of the 20th century, when a drop of peanut oil slowly flowed out of a wooden press, the essence of the ancient oil extraction technique inherited by orchid flowers continued to develop under the persistence of several generations of craftsmen. Its pursuit of quality is also like a journey to find incense, consistent. From the level of raw materials, oil extraction skills, etc., meticulous polishing and excellence. Secondly, the orchid adheres to and carries forward the essence of the ancient method of oil extraction technology, and after several generations of unremitting attempts and innovations, the ancient method of oil extraction technology has been upgraded to the way of today's "ancient six arts": "fat peanuts, good origin; secret method of frying, leaving pure fragrance; small pressing technique, see fine; take virgin, get the best quality; authentic taste, really authentic; according to the ancient method, wonderful storage." In 2015, the ancient method of oil extraction of orchid was included in the list of representative items of Qingdao municipal intangible cultural heritage. Every step of the "Six Arts of Ancient Methods" is a tribute to the inheritance and tribute of excellent traditional culture, every process contains ingenuity, every bottle of authentic and fragrant peanut oil is born under strict standards, pressed by a small press, the same output is about 10 times slower than that of ordinary large presses, but all this is to capture the taste of the old tradition - rich, pure, and endless aftertaste of peanuts, so as to achieve the ancient method of small pressed peanut oil of orchid flowers, which is now favored by diners.
The eighth season of Orchid and "Ace vs. Ace" is not only a simple encounter between the brand and the show, but also a collision and integration of the two sides on the road of inheritance and innovation. Just as the ancient method of orchid flower small-pressed peanut oil adheres to the essence of traditional craftsmanship, the program also insists on rooting traditional culture in modern life, so that every dialogue is full of quality and depth, conveying tribute to the classics and expectations for the future. Therefore, the ancient method of orchid flower small-pressed peanut oil not only deeply rooted the brand story in the hearts of the people, but also showed the beauty of the power of cultural inheritance on the stage of the eighth season of "Ace vs. Ace". Looking at the past and the present with the program, and inheriting the oil and incense products, the two are hidden under the core of focusing on good content, and they are equally determined to inherit and promote traditional culture.
Inherit the ingenuity mission of the old oil mill fragrance and only make a good oil
Orchid not only focuses on inheritance, but also constantly innovates and upgrades peanut oil, in response to the more detailed oil needs of consumers, orchid has also developed more subdivisions of peanut oil, such as ancient method of orchid peanut oil, peanut oil for steamed fish with orchid, etc., so that peanut oil in the "smell, taste more fragrant" in addition to the pursuit of more rich flavor, but also let peanut oil in the fried, stir-fried, cooked, fried, in addition to the extension, more edible possibilities. For example, peanut oil for steamed fish with orchid flowers is an innovation in the original oil extraction technology and applied to product quality, which not only meets the needs of many young consumers for steamed fish to "remove the smell and increase the flavor", but also becomes a good cooking oil that reflects consumers' love for life and pays attention to the sense of ritual.
Orchid pursues a rich peanut aroma, and through a drop of amber liquid, the original taste beauty of peanuts is conveyed to thousands of households, bringing diners a good taste experience in the rich peanut aroma, and at the same time injecting soul into the delicacy. When you open the lid and smell a bottle of orchid peanut oil, you will be greeted by the fragrant peanut aroma and long flavor, and when you take a sip of the raw oil, the delicate taste will melt on the tip of the tongue, and the whole person will be immersed in the rich aroma of peanuts. Even the guests of the eighth season of "Ace vs. Ace" were "fascinated" by the fragrance of orchid flower ancient method of small pressed peanut oil just by "smelling and tasting" in the show, and they were full of praise.
This kind of orchid not only conveys a product, but also conveys an attitude - that is, in the face of the ever-changing world, still stick to the original intention, strive for the extreme, and continue to create traditional delicacies that make time stop for it. Under the insistence of orchid, the concept of only making "trump card" incense has been deeply rooted in the hearts of the people, interpreting the true connotation of the spirit of contemporary craftsmen.
In the fast-paced consumer industry, the ancient method of orchid flower small-pressed peanut oil leads the development direction of the industry with the inheritance of the essence of traditional skills and excellent quality, and has also become a spiritual totem in the current impetuous society; Two leaders from different industries gathered to tell the audience the story of the brand that inherits history and culture and conveys the attitude of ingenuity - in this story, Orchid responds to the desire for "single-mindedness" and the pursuit of ultimate quality with practical actions. It is precisely in this way that orchid has become an excellent brand of peanut oil in the hearts of the public, and the image of "orchid flower, only for peanut oil" is stirred in the hearts of consumers.
Editors: Liu Yu, Huang Ying
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