You need to be cautious when buying a car 2023 Auto Brand Retention Rate List Porsche tops the Korean system is a bit miserable

        In 2023, the auto market will be full of life and death, but the sales data is very powerful, auto brands will actively respond to the battle in order to better "survive", joint venture brands will put down their bodies, Chinese brands will move forward bravely, and new forces will deepen their internal strength while "fighting a war of words" to earn traffic.

        So, which brands are more sought-after in the second-hand car market? How are the major auto brands performing? A few days ago, the China Automobile Dealers Association and Beijing Jingzhen Appraisal Agency jointly launched the "2023 China Automobile Retention Rate Report" to see who is the winner?

         If you look at the overall strength of the major car series, the performance of German brands is still the strongest, on the list, the first brand is Porsche, the brand's three-year value retention rate data reached 83.74%, becoming the first on the list, however, in the past 2023, Porsche's sales in the domestic new car market have also declined.

Mercedes-Benz ranked second, with a three-year value retention rate of 69.16%, and BMW ranked third, with a three-year value retention rate of 64.58%. Audi ranks fourth, with a three-year value retention rate of 61.43%, and the German "Three Musketeers" are very popular in the domestic market. Comparatively speaking, the three-year value retention rate of the Volkswagen brand is very average, only 59.95%.

         Lexus ranks first in the list of Japanese brand retention rate, as a veteran Japanese luxury, Lexus's performance in the second-hand car market is still very stable, with a three-year retention rate of 75.96%.

Toyota and Honda ranked second and third respectively, and in 2023, the pressure on these two major Japanese brands in the domestic new car market is not small, but the three-year value retention rate data is good, at 70.09% and 67.23% respectively.

        In addition, the brands on the list include Subaru, Mazda, Nissan, Mitsubishi, Acura and Infiniti, which are mediocre in the domestic new car market, with a three-year retention rate of more than 50%.

         The retention rate of American brands is significantly weaker than that of German and Japanese brands, among them, the No. 1 brand Jeep has a three-year retention rate of 61.13%, although this brand does not mix well in the new car market, but it performs well in the used car market.

Lincoln, Ford and Buick ranked second, third and fourth respectively, with three-year retention rates of 59.4%, 58.93% and 58.9% respectively. Tesla ranks sixth, don't look at the American brand in the new car market is booming, the performance in the used car market is very average, the three-year value retention rate is only 54.6%.

         There are only two major Korean brands on the list, the first brand is Kia, with a three-year retention rate of 60.2%, and the Hyundai brand ranks second, with a three-year value retention rate of 59.23%. Both brands have excellent global sales, which is in sharp contrast to their performance in the domestic auto market.

        On the list of independent brands, the brand with the highest value retention rate is GAC Trumpchi, with a three-year value retention rate of 64.28%. Wuling Motors ranked second, with a three-year value retention rate of 62.21%, and strong practicality and high cost performance are the two major characteristics of this brand.

Lynk & Co ranked third, with a three-year retention rate of 60.56% for this small but beautiful brand. Changan Automobile ranked fourth, as the head boss, Changan Automobile has a rapid transformation speed, with a three-year value retention rate of 60.12%. The three-year retention rate of the above four brands is above 60%.

        On the list of joint venture brand retention rate, FAW Toyota's three-year value retention rate reached 69.34%, which is not surprising to FAW Toyota, which has always had a strong combat effectiveness. Beijing Benz ranked second, with a three-year value retention rate of 68.22%.

         GAC Honda, GAC Toyota, and Dongfeng Honda ranked third, fourth, and fifth, and in short, it can be seen from this list that Japanese joint venture brands are performing better than German brands. On the list of joint venture brand retention rate, the three-year value retention rate of all brands on the list exceeds 60%.

Ghost Bucket Car View: Overall, the three-year retention rate data of German brands and Japanese brands is relatively good, while the three-year retention rate data of Korean and American brands is not so ideal, while Chinese brands are actively growing.