In the past few days, with the broadcast of the TV series "Flowers", people's attention to the original work has been rising, which can be described as another typical case of popular dramas and popular novels. What is the sales volume of "Flowers" in bookstores? How do experts view the phenomenon of popular dramas bringing popular original works? On 11 January, a reporter from Dawan News visited the bookstore and interviewed Mr. Liu Zhengping, a veteran book publisher.
Two versions of "Flowers" were out of stock a week ago
At 9 o'clock in the morning on January 11, a reporter from Dawan News came to Xinhua Bookstore (Sanxiaokou Store) for a visit. "Is there any "Flowers"?" The store staff immediately pointed out the location of the book to the reporter and explained the difference between the two versions.
"Recently, "Flowers" has been selling very well, because the TV series has been broadcast, and the two versions of the book in the store have been out of stock. The staff told reporters that the book was out of stock a week ago, and it was out of stock for a few days in between, and the two existing versions in the store only arrived in the past two days.
"Recently, the number of inquiries for "Flowers" has increased significantly, and the sales are not bad. Readers want to know the content of the book after watching the TV series, and they will choose to buy the book to read it themselves or give it away. The staff member said that it is also common for TV dramas to drive the hot sale of books, and it is actually good to attract everyone's attention to the original work. "In the days when "Flowers" is out of stock, we will also recommend other excellent works of Jin Yucheng to readers. ”
A month ago, the "Flowers" sales booth was set up
At more than 10 o'clock in the morning of the same day, the reporter went to Xinhua Bookstore (Anhui Book City Store) to learn about the sales of "Flowers". Walking to the second floor, what catches your eye is the sales booth of "Flowers", in addition to the 13 novels on the stage, the upper right corner of the introduction card reads "Hu Ge, Ma Yili starring in the original TV series of the same name". Passing by the booth, readers who sometimes come and go stop to flip through it.
The staff in the store told reporters that because "Flowers" is a work of the Mao Dun Literature Award, the usual sales are not bad, and recently with the blessing of the hit TV series, the sales are better. "There is a lot of inventory in the store, and a month ago, I received the news that the TV series "Flowers" was going to be broadcast, so I launched a theme exhibition. ”
Subsequently, the reporter checked the best-selling list of books on Dangdang.com and found that several versions of "Flowers" were in the forefront. The reporter noticed that the data of the past 24 hours showed that the Changjiang Literature and Art Publishing House's Fanhua annotated edition ranked third, the Shanghai Literature and Art Publishing House's Fanhua original classic edition ranked fifth, and the People's Literature Publishing House's Fanhua hardcover collection edition ranked ninth.
Expert: Reading the original book is a process of improvement and expansion
At noon on 11 January, a reporter from Dawan News interviewed Mr. Liu Zhengping, a veteran book publisher and member of the Chinese Writers Association.
Liu Zhengping said that the recent hit of "Flowers" has greatly increased the sales of the original work. "The fact that some varieties are out of stock can be said to exceed the stock expectations of bookstore stores, and it also reflects that readers have their own considerations and preferences for book editions when they have room to choose. These are all factors that should be taken into account when bookstores stock up in a targeted manner in the future. ”
Liu Zhengping explained, "First of all, the adaptation of the Mao Dun Literature Award made everyone look forward to it, coupled with the reputation and strength of director Wong Kar-wai, the TV series finally became popular. On the other hand, the broadcast and popularity of TV dramas is also a stimulus to the sales of the original work, and many people are eager to know the results and more details, so they will pay attention to and buy the original work. ”
"It's a very common phenomenon for TV series and original books to drive each other, and the same is true of the surge in book sales of "Three-Body Problem" and "Hurricane" last year. Liu Zhengping said that this phenomenon is long-term, and now people pay attention to the original work through short videos and TV series, which is a good thing, which can be described as the fragrance of books floating from the screen.
Liu Zhengping said that readers can read the original works through TV dramas, which can allow them to compare and think more deeply about the different expressions of TV series and books, which is a process of expansion and improvement for readers.
Dawan News reporter Wang Yan photo report
Edited by Xu Dapeng