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When it comes to South Korea, I believe that many friends will subconsciously think that it is a country of trends and a food desert. The former is naturally boasting that South Korea's entertainment industry is very developed, because whether it is idol groups or makeup technology, South Korea is second and no one is first.
The latter is a clear indication that South Korea has a very obvious disadvantage, which is that it is at a disadvantage on the food list. In addition to all kinds of instant noodles, there are only all kinds of miscellaneous kimchi, and these are only commonly eaten by migrant workers in the mainland.
The current situation of food desert in South Korea has made many migrant workers in the mainland finally find some psychological solace in comparison: although they don't make much money, they can eat well. The choice of food types should be much richer, at least you don't have to eat instant noodles every day.
However, South Korea's dominant position in some industries can not be ignored, taking the production of lithium battery separator as an example, South Korea's process on wet separator is ahead of the mainland. This situation also includes Samsung in the mobile phone industry and Lotte Mart in the supermarket industry.
Although both have withdrawn from the Chinese market, there is an old saying in the mainland that a skinny camel is bigger than a horse. The scale of development of the two is still not small, especially Samsung, although it has chosen to withdraw from the Chinese market, it can still compete with Apple.
As for Lotte Mart, after withdrawing from the Chinese market, it has accelerated its strategic expansion to Southeast Asia. However, the performance of the Southeast Asian market is undoubtedly unsatisfactory compared with the Chinese market. Because Southeast Asian countries are not very wealthy as a whole.
Lotte Mart's is in full swing
When it comes to Lotte Department Store, many older friends must know how valuable this name is in supermarket department stores. Because the expansion rate of Lotte Department Store is much faster than that of Carrefour, Wal-Mart and other well-known supermarkets in Europe and the United States.
This is because Lotte is a Korean company, and China, Japan and South Korea also belong to the East Asian cultural circle. Therefore, Korean companies have a very good grasp of the Chinese market, especially the psychology of Chinese. This is a significant advantage that European and American supermarkets do not have when entering the Chinese market.
Therefore, the expansion speed of Lotte Department Store is very rapid, take Chizhou City, Anhui Province, a small city in China, for example, Lotte Department Store can even go deep here, and is widely loved and welcomed by the local people. At that time, Lotte could be described as a day in the sky.
As early as 2010, Rakuten had more than 100 stores in China. Later, due to the favorable situation, the Lotte Group even put forward the far-reaching goal of tripling on this basis. At one point, its life was shortened to eight years later.
It's just that the black swan event in 2017 prevented the achievement of Lotte's goal. Although it is called a black swan, it is not unexpected, on the contrary, Rakuten's approach is a commercial challenge to national sovereignty and interests.
The THAAD affair was born
The THAAD incident is not relatively old in the memory of the Chinese people, because one of the protagonists of the THAAD incident was the approval of the South Korean Lotte Group's request for land for the South Korean government to deploy THAAD. The date of this incident is February 2017.
This unanimous decision by the Lotte Group to approve the land supply must have shocked even Koreans, because the subsequent development trend was very unexpected. First, Rakuten's official website in China was directly paralyzed, and then countless Chinese people shouted boycott slogans.
Pull the banner of the banner, lobby of the lobby, block the door of the door... In short, all kinds of busy. And the result of this was later known to everyone. In just one year, Lotte Group's turnover in China has been cut by as much as 93%.
And that's not all, the number of Chinese tourists who went to South Korea for sightseeing and purchasing also halved in the same year. It is not difficult to see that although the Chinese people look loose on the surface, they are unequivocal in the face of national sovereignty, interests, and major rights and wrongs.
This must be praised, and the subsequent result is that of the more than 100 stores opened in China, 74 have closed their doors directly. Rakuten's plan to open 300 stores has come to naught. Lotte Group was as anxious as an ant on a hot pot.
Rakuten's remedy and follow-up
After seeing the silver of the white flowers passing rapidly from his hands day by day, and not being replenished in time. Lotte Group's executives were very anxious and soon wanted to use the means of smashing blood and speculating on operations to save Lotte's image as soon as possible.
In March 2018, Lotte invested more than 2 billion yuan, hoping to achieve a breakthrough in turning losses into profits through various operational means. What Lotte did not expect, however, was that the mainland would never take a step back in the face of its behavior and behavior that endangered international sovereignty and interests.
However, the people on the mainland are resolutely standing on the side of safeguarding national sovereignty and interests, and continue to maintain a high degree of resistance. Seeing that the two billion investment did not make waves, Lotte had to make a timely decision to withdraw from the Chinese market and stop loss.
After withdrawing from the Chinese market, Lotte once set its sights on the European market, after all, most European countries are developed countries, and people are relatively wealthy, so Lotte Group hopes to reverse the loss of the Chinese market through the distant European market.
But Lotte failed, after all, Lotte is a Korean company and belongs to the East Asian cultural circle. However, later Lotte set its sights on the Southeast Asian market and successfully entered the market. It's just that the performance of the Southeast Asian market is not very ideal, and many are losing money.
Perhaps for Lotte, the huge profits of the mainland market have made them float, and in the face of national righteousness and national interests, South Koreans mistakenly believe that the mainland will not pay too much attention and the mainland people will not react too fiercely. But Lotte was wrong, quite wrong.
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