A fresh apple is peeled, cored, sliced, pre-dried, and then dried by vacuum puffing at variable temperature and pressure to become crispy and delicious apple chips......
Recently, the reporter walked into the apple crisp production workshop of Gansu Liangyuan Agricultural Co., Ltd. to see how the value of apples "doubled".
"The fresh apples are processed in for about 4 hours, and the finished apple chips come out. Kang Yongliang, the person in charge of the company, pointed to the intelligent fruit and vegetable crisp production line and told reporters that this Internet celebrity product, which often appears in the live broadcast room, is deeply loved by consumers and can often be seen in supermarkets, aviation, high-speed rail and other consumer places.
Kang Yongliang calculated that a pound of broken apples was sold for one or two yuan at most, but after being made into chips and sold to supermarkets, the price was at least about six yuan, which greatly increased the added value of apple products and increased the income of local fruit farmers.
Once upon a time, Lixian apples were plagued by the "three old" problems of "old people, old trees, and old varieties" for many years. In addition, during the apple harvest season, after the commercial fruit is sold, the remaining fruit often makes it difficult for the fruit grower.
How to maximize the value of the apple industry, resell the apple residue fruit, and achieve quality upgrading?
The key to the development of rural industries is to highlight the characteristics and consider factors such as location conditions, industrial base, and resource endowment. The intelligent fruit and vegetable crisp production line is a useful attempt to extend the industrial chain and enrich the product categories based on the advantages of the hometown of apples.
Taking the road of transformation and upgrading, Lixian Apple not only made a fuss about the quality of fruits, but more importantly, aimed at deep-processed products, developed apple crisps, beverages and other products, and supplied them to all parts of the country, realized multiple transformations and value-added, formed a new industrial chain, and led the modern apple industry in Lixian County to continue to transform to an "upgraded version".
"We have an average annual output of 2,006.5 tons of fresh apples, which can produce 200,600 kilograms of crisps, with an annual output value of 50.16 million yuan, driving more than 200 local jobs. Kang Yongliang said that the market prospect of the product is very good, and sales have continued to rise after listing.
Why are small chips so popular?
"A bite is amazing, with a strong red Fuji apple flavor", "Sweet and sour crispy is very healthy", "Our family likes to eat it very much", "I bought 5 packs, and I know everything I have eaten" In the e-commerce live broadcast room of Liangyuan Company, netizens spoke highly of apple crisps.
Kang Yongliang said that apple chips are different from other deep-processed products, it has strict raw material control, and the most advanced technology is used, it is a non-fried health product, no flavors, pigments, preservatives are used in the processing process, and apple nutrition is preserved at more than 95%, so it is very popular with consumers.
The intensive processing of apples extends the industrial chain, which not only increases the income of the enterprise, but also allows the fruit farmers to obtain dividends.
In this regard, the villagers of Xihan Village, Qishan Town, Lixian County have a deep experience. His family has 5 acres of orchards, and after the apple harvest in previous years, the fresh fruits were sold on the spot, and after the good apples were sold, the remaining small apples could not be sold at a high price.
Last year, Liangyuan bought the remaining small apples at 3.6 yuan per kilogram. Through this item, I earned more than 6,000 yuan. Dude said happily.
The fresh fruit became crispy, and the little apple walked out of a new way to get rich.
"Last year's apple sales season, the price of residual fruit in Lixian apples was about 2 yuan per kilogram. After the introduction of the production line and the processing of apple chips, we will appropriately increase the purchase price according to the market situation and corporate benefits, so that the fruit farmers can benefit from it. Kang Yongliang told reporters.
In front of the current fiercely competitive market pattern, it is an inevitable choice for the transformation and upgrading of apples in Lixian County to further tap the potential of deep processing of apples and make the "cash cow" of fruit farmers more flourishing in terms of depth and breadth.
The deep processing production line of apple crisps of Gansu Liangyuan Agricultural Co., Ltd. further makes up for the gap of deep processing of apple crisps in Lixian County and deep processing of the whole industrial chain.
Kang Yongliang said. "In the next step, we will base ourselves on the construction of the base, expand the scale of investment, increase the diversified production of products, further launch deep-processed products such as cider wine and apple cider vinegar, extend the industrial chain, improve the value chain, and help the high-quality development of the agricultural industry in Lixian County. ”
Source: Longnan release