In a peaceful fishing village, the first rays of the dawn shine on the sails of fishing boats, and fishermen are preparing to go out to sea. Among them, an experienced fisherman, Chen Laohan, is recognized as a "fish expert" in the village. His skills have been passed down from generation to generation, and his fishing skills are unmatched. But lately, Mr. Chen has been excited about a particular fish, not because of the lucrative profits it brings, but because of its amazing health benefits.
This fish, called "silver cod", is surprisingly low in the market, less than 8 yuan per catty, but its DHA content is higher than that of wild salmon. DHA, or the omega-3 family of polyunsaturated fatty acids, is a key nutrient for maintaining brain and retinal health. Through a friend, a retired doctor, Chen learned that DHA is especially important for middle-aged and elderly people, as it can effectively improve memory, prevent cardiovascular and cerebrovascular diseases, and even the natural barrier of Alzheimer's disease.
Chen Laohan decided to share this secret with more people. He hopes that not only his family, but the entire village, and even more people will benefit from this affordable but nutritious fish. But he also knows that changing people's perceptions of this humble fish won't be easy. He needed a plan, a story, to touch people's hearts.
With Chen Laohan's efforts, silver cod gradually became a hot topic in the village. He began to tell the villagers about the benefits of cod and share the delicacies he had cooked himself. At first, people were skeptical about this cheap fish, but as more and more villagers tried it, they were surprised to find that the cod was delicious and effective.
However, just as Chen's efforts began to bear fruit, a problem arose. A large fishing company identified the market potential of cod and began large-scale fishing, resulting in higher prices and reduced supply. The villagers' daily diets have been affected, and Chen's plans have been challenged. He realised that he needed a more sustainable approach to maintaining the supply and price of cod.
Chen Laohan began to try to breed cod. Using his savings, he teamed up with several equally visionary fishermen to set up a small fish pond. The process was fraught with difficulties: they needed to learn new techniques Xi fish farming while ensuring the health and DHA content of the fish. In the process, Chen Laohan and his partners experienced several failures, but they did not give up.
At the same time, the village doctors began to notice a significant improvement in the health of the villagers. He began to study cod more deeply, sharing his findings with Chen Laohan and providing scientific advice on fish farming. Gradually, their cooperation paid off, and the cod in the fish ponds was not only sufficient in quantity, but also of excellent quality.
However, when the benefits of cod began to become more known and other fishing villages began to breed coit, the competition in the market became more intense. Chen and his partners faced a new challenge: how to maintain an edge over the competition and continue to provide the villagers with high-quality, low-cost cod. This problem is in front of them and needs to be solved.
As competition intensifies, Chen and his partners face unprecedented challenges. There is an increasing supply of cod on the market, but not all of them maintain their quality and nutritional value. They realized that to win this competition, it was not only necessary to maintain the high quality of cod, but also to educate consumers to identify and choose products that are truly good for their health.
To this end, Chen decided to launch a public welfare campaign, inviting local doctors and nutritionists to explain to the villagers how to identify fresh, nutritious cod and explain its long-term health benefits. They give presentations at village gatherings and even organize visits to fish ponds for school children to teach them the importance of healthy eating from an early age.
At the same time, through the village cooperative, Chen Laohan has also introduced a brand identity to ensure that the cod they farm is farmed to the highest standards, not only of high quality, but also at a fair price. They spread the word through the village's WeChat group and other social media platforms, and slowly, their efforts began to be recognized, and more and more consumers began to look for Chen's brand logo to buy silver cod.
However, just when everything seemed to be going in a good direction, a sudden flood hit the fishing village, severely damaged the fish pond, and the hard work of Chen and his friends was almost destroyed. In the face of this sudden disaster, the villagers spontaneously rallied to help them clean up the pond and rebuild the facilities. The disaster has instead brought the entire village closer together, with people realizing that a healthy lifestyle and community support are just as important.
After unremitting efforts, Chen Laohan's fish pond has finally resumed production. He and his partners are even more convinced that it is only through continuous education and high standards of farming that this precious resource can be ensured to bring health and well-being to future generations. The story ends with Chen Laohan looking at the silver cod jumping in the pool by the newly restored fish pond, and his heart is full of hope and determination.