On January 8, a Bloomberg reporter said that the Vision Pro was assembled by Luxshare Precision and had a delivery ceremony with Apple last month, and the devices have been shipped to warehouses across the United States to be sold in Apple stores. It is expected to go on sale in early February, with a price of 3,499 US dollars, or about 25,000 yuan.
The reporter also said that Apple U.S. store employees will also have multiple internal meetings over the next month, which may involve training and explanation of sales procedures related to the device. By all indications, the Vision Pro's imminent release is a foregone conclusion.
Previously, Apple was making final preparations for the launch of the Vision Pro next year, and Apple had some store associates come to Cupertino, California, to train them on how to use and sell the Vision Pro, and let them learn it before passing on the experience to others.
The reason why Apple attaches so much importance to the sales of Vision Pro is because its function settings are more complex, and Vision Pro will be customized for everyone's needs, if the service is not good, it will affect the consumer experience to a certain extent, so Apple hopes that every employee who works in the store can learn how to use Vision Pro.
In addition, Apple expects to sell the device only through Apple retail stores and Apple online stores, mainly considering that the Vision Pro is a new product type, and retail stores will also need to stock hundreds of different product models, such as different sizes of headbands and prescription lenses, so third-party retailers will not offer the product.
In addition to the United States as the first country to sell Vision Pro, the reporter also revealed that the United Kingdom, Canada, and China will be in the second batch of sales list, which will be later this year.
Xiaobian also noticed that today, Apple's official website in the United States recently released a nine-minute Vision Pro introduction video, interested partners can take a look.
As a product that Apple has high hopes for, Vision Pro may be able to become another product that changes the world after the iPhone, but due to its high price, it is almost impossible to popularize it in a short period of time, if Apple can take the initiative to adjust the price to meet the market demand, then it will lead the VR market back to a hot state, once again prove the unique charm of Apple products, and can also use iOS features to create a richer ecosystem.