Recently, it was reported that Yin Shuijun, the head of Weilai mobile phone, resigned, and he was replaced by Bai Jian, the head of Weilai hardware. Bai Jian also responded on his personal Weibo today, although he did not say it explicitly, but he revealed between the lines that he had taken over the mobile phone business of Weilai. Subsequently, the Weibo was also reposted by Yin Shuijun, and said that "NIO will continue to make mobile phones and do better under the leadership of Bai Jian." ”
It is reported that during Yin Shuijun's tenure at Weilai, his main job was to do Weilai's mobile phone business. From the establishment of the NIO mobile phone project to the release of NIO Phone on September 21, 2023, Yin Shuijun's answer sheet handed over in two years is decent.
In terms of configuration alone, NIO mobile phones can be said to be full, Snapdragon 8 Gen2, Samsung 2K screen, ultrasonic fingerprint recognition, 50 million main camera, periscope telephoto, etc. In addition, NIO Phone also supports in-vehicle control, remote start of the vehicle, vehicle summoning, remote parking and other vehicle-machine interaction functions. But it is such a mobile phone that is priced at 6499 yuan, the price is close to Huawei and Apple, and most of the owners who buy this mobile phone are Weilai, and ordinary consumers don't even know that Weilai has a mobile phone.
Some users who have bought NIO Phone say that if you are a non-NIO owner, then there is no need to buy this phone at all, and if your NIO car is an older model, then you will find that there is no difference between NIO Phone and the NIO App on your phone.
At the previous Weilai Media Day, Li Bin also said that Weilai mobile phones are very easy to use, very easy to use, very power-efficient, smooth, and no ads, but at present, he still uses more iPhones. You see, even the boss of the Wei family uses the iPhone more, not to mention the ordinary consumer.
(Image source: Weibo Sina Technology)
However, Li Bin also has his own views on NIO mobile phones, he believes that NIO does not need to use mobile phones to make money, but that NIO users need a mobile phone that seamlessly connects with NIO cars.
In fact, car companies don't really want to seize the mobile phone market, this is also to improve their own ecosystem, either like Huawei and Xiaomi, they have their own unique advantages, or they make their own mobile phones like Weilai. Now it is no longer the era when everyone is fighting for hardware with all their might, whoever has higher user stickiness will be able to get more users, and the initiative will be in their own hands.
In Xiaobian's opinion, the starting point of Weilai mobile phone is good, but due to the time and price of the launch, it has not been able to "break the circle", 80% of the functions that come with the mobile phone and the interconnection with the car machine can be realized on the Weilai APP, so this makes Weilai car owners and ordinary consumers have no motivation to be able to consume, from the perspective of long-term development, Weilai's next generation of mobile phones need to take a good look at the situation.