With the rapid development of the economy and the continuous improvement of the level of science and technology, many industries are facing a major reshuffle. Small and medium-sized enterprises have risen rapidly and then declined rapidly. On December 4, at the 19th China Equity Security Investment Annual Forum, Kai-Fu Lee, chairman and CEO of Innovation Factory, said that with the end of the mobile Internet dividend period, the future platform-level mobile Internet super unicorn will be greatly reduced, and the next opportunity will mainly come from back-end innovation.
What is back-end innovation? Kai-Fu Lee pointed out that if the front-end innovation subverts social, media, payment, O2O, etc., the back-end is a relatively traditional industry, such as physics, enterprise services, factory supply chain, retail education, medical and so on. At present, China's back-end sectors are relatively inefficient, so Kai-Fu Lee believes that through capital integration and technology-driven, these areas will grow by 30%-50%. Kai-Fu Lee's insight into the backend is in line with the popular saying, "All traditional industries are worth doing again."
In recent years, many excellent enterprises have emerged across the country. Haidilao, which is famous for its service attitude, New Hope Group, which puts quality first, and Dingque Group, which is customer-oriented, all occupy a place in their respective industries and have become industry benchmarks. After investigation, it was found that these excellent enterprises have a common feature, they are all local brands from Sichuan. Sichuan businessmen pay attention to harmony and value, depending on the credibility of life, making their corporate culture more affinity, in the process of communicating with customers, more patient, more meticulous, more able to gain customer recognition and trust.
Speaking of dingque, most people in Sichuan probably know the loud slogan: "Enterprise service, just find dingque". At the beginning, it was also because of this simple and easy-to-remember slogan that attracted the attention of the editor, so I took a deep look at this company. It turns out that this enterprise has been developing in the industry for eleven years, since its establishment in 2008, it has always adhered to the customer-oriented, providing a full range of corporate services for major and medium-sized enterprises, and has a high reputation in the industry!
It is understood that Dingque has been serving the public with the spirit of passion, dedication, integrity and gratitude. In the industry, most enterprise services can only provide customers with a certain aspect or several aspects of the service, customers handle business processes cumbersome, the government, agency, the company three-end running, time-consuming, laborious cost. In order to bring customers a more convenient and fast process, in 2017, Dingque and Wuhou District of Chengdu jointly created the country's first new entrepreneurial comprehensive service platform - Dingque Government and Enterprise Service Center. Grafting government and banking service resources related to market access. The government will decentralize the working window, completely change the status quo of enterprise services, significantly improve the efficiency of government services, save enterprise operating costs, and truly bring together the full-cycle services required for enterprise development in "one door". This cooperation with the government is undoubtedly the best witness to the strength of Dingque Group!
A few days ago, Huang Jianming, chairman of Dingque, was interviewed by Tencent Dacheng Network. In the interview, he mentioned that in order to improve the customer experience, let customers complete online processing, online ordering, online contract signing, online document generation and design through mobile phones, and gradually build and upgrade into a one-stop intelligent enterprise service platform. At the same time, Dingque also spent 45 million yuan, set up a professional and technical team of nearly 500 people, through independent research and development, launched a series of intelligent enterprise service APP, through technology and big data empowerment to provide more customers with more efficient and convenient services, to solve customer problems. On the road of practicing customer reputation is the lifeline, Dingque has done a lot of work, thinking of what customers think, anxious for customers, and can be said to be a typical representative of the innovation and development of the entire enterprise service industry!
In the era of the Internet economy, what is it to do business no longer staring at competitors? It should be more about going into the customer, understanding and analyzing the customer, and improving the product and service from the user's point of view. Alibaba changes the consumption and payment methods of Chinese, stands on the user's point of view, brings more convenient shopping methods and lifestyles to everyone, and wins the market; Didi changed the way we traveled, promoted the convenience of mass travel, and won the market; Dingque changed the traditional enterprise service model and built a one-stop intelligent enterprise service platform, so that users can solve business problems without leaving home and win the market. Therefore, in today's rapid development of the Internet economy, enterprises should develop stably, science and technology is an indispensable driving force, and users are the fundamental development of the industry, only by grasping users, can we win the market.
【Disclaimer】This article only represents the views of the co-contributors and does not represent the position of Hexun Network. Investors operate accordingly, at their own risk.
Source: Hexun Network
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