Mobile phone manufacturers competed, and the "big V" suffered heavy casualties
Produced by|Sanyan Pro Author|Yuchen
Recently, the smell of gunpowder in the mobile phone circle is a bit strong.
What has attracted the most attention is that several mobile phone manufacturers are fighting each other, and the competition among manufacturers has not had any impact on themselves, but some big Vs were injured first and were "in".
Here's a quick look at the timeline:
January 3 Xiaomi
Wang Teng, general manager of Redmi market and brand spokesperson, confirmed the revelation of a blogger, and the content of the revelation was that the head of the water army team of a mobile phone manufacturer was arrested.
Wang Teng said: "As far as I know, the descriptions are true. Create a healthy public opinion environment and give praise to the legal department @Xiaomi brand safety".
January 5 OnePlus
Today, the newly opened OnePlus Legal Department account released the first content.
OnePlus said that in response to the frequent malicious smears after the release of OnePlus's new products, the public security organs have filed a case for investigation and have taken criminal coercive measures against Gu Moumou and others. Gu Moumou and others have taken the initiative to admit the fact of violating the law and apologize to the company.
OnePlus's Ministry of Justice said that the case involved more clues and more people, and it is still under further investigation.
Almost simultaneously, both sides claimed legal sanctions against the trolls, and some were caught.
Although neither side specifically said who the other was, most netizens had their own guesses.
Just last month, when OnePlus released the OnePlus 12, it was questioned about various problems such as gaps and dispensing.
And Lu Weibing posted a Weibo, saying that the fermentation of the "gap" and "dispensing" accident is getting hotter and hotter, and more users have chosen to return the machine. Although it was not named, everyone knew it.
On December 7, 2023, Li Jie, president of OnePlus China, posted that there are also many rumors and slanders about OnePlus 12, "In the past two days, someone has been organizing large-scale slander against OnePlus 12. He also said that at present, the police have been reported to the Dongguan police, and the clues of several companies behind it have been verified, and some evidence is currently being solidified, and the latest progress "will be synchronized with everyone in time".
Li Jie even said bluntly, "Some brand executives frequently go out to maliciously mislead the public, which is a very rare bad behavior, especially this point makes them "like a treasure", and they dare not compare product power, but only dare to make small moves." ”
In fact, as we all know, mobile phone manufacturers have been secretly competing, and it may have been more euphemistic before, and the press conference did not name the "friend business" product comparison, and said a few words on Weibo, which is not a new thing.
But recently, the competition of mobile phone manufacturers has become more open, and they have begun to move seriously, and the specific performance is as follows.
The legal department of the machine ring was launched
Mobile phone manufacturers have begun to face up to the previous hints.
The above Xiaomi and OnePlus police arrests are obvious examples.
In fact, there is another performance, that is, mobile phone manufacturers have also learned from car companies and have opened official accounts of the Ministry of Legal Affairs.
Xiaomi was the first to set up a legal department, and it has done a lot of things over the years.
On November 16 last year, some netizens posted on Weibo that they received private messages from strangers on the Internet, and if they could provide video materials such as Xiaomi mobile phone stuttering, heating, and frame dropping, they could get transfer rewards, and the video materials would be posted on social media platforms.
Lei Jun retweeted the Weibo post and @Xiaomi brand safety.