In 2023, the tourism market will recover strongly, and the summer vacation in July and August is the peak period for tourism. Among the statutory holidays, the National Day and Spring Festival travel demand is the strongest, accounting for 50% and 23% of the overall tourism popularity, respectively. Emerging island attractions are increasingly becoming a bright spot in the tourism market. Niche destinations with "few people and beautiful scenery" have unique "attractiveness", and characteristic "rural tourism" is highly sought after. The night tour attracts travelers with its unique charm, and a variety of ways to play open a new chapter of the night tour.
Crowd image
- The younger generation is keen on "social travel", and the "return to the world" is the most active when traveling around
- First-tier cities are leading the way in "outbound travel", and young women are emerging in the global tourism market
- "Parent-child family groups" are the main force of domestic travel, and couples prefer to "travel around the world"
- Seeking more valuable spiritual consumption in travel, "in-depth study tour" is becoming a new trend
- The pursuit of cost-effective, but also the pursuit of "high-quality" tourism experience
- Tourists seek a more niche and unique travel experience
- "Customized tours" are popular with women and have a strong growth momentum
- Take a "cultural trip" during the Spring Festival to find the strongest flavor of the New Year
Source: Hornet's Nest
Full report: 55 pages
The report reads in part:
