In the past two days, the domestic automobile circle has made waves again!
On April 8, at the technical launch conference of the Zhiji L6, a subsidiary of SAIC, Liu Tao, co-CEO of Zhiji Auto, compared the Zhiji L6 and Xiaomi SU7 in a number of parameters. One of the parameters is that the Xiaomi SU7 Max version uses the electric drive of the front IGBT and the rear silicon carbide module, while the Zhiji L6 uses the front and rear dual silicon carbide electric drive.
However, according to Pan Xiaowen, product manager of Xiaomi Automobile, Xiaomi SU7 has a full range of silicon carbide, not only the front and rear electric drives are silicon carbide, but even the on-board charger (OBC) and the compressor of the thermal management system use silicon carbide.
Subsequently, Liu Tao, co-CEO of Zhiji Auto, said that "the research results of the product information were wrong, and there was an information error at the press conference", and apologized to Xiaomi Auto and the public in his personal name.
However, this wave of apologies has not been forgiven by Xiaomi Auto, it seems that this wave of apologies is indeed a bit arbitrary, the parameters of Zhiji Auto's press conference are wrong, but he apologizes in his personal name, and the apology is brief, and it is indeed a little insincere.
From the evening of April 8th to the early morning of the 9th, a spokesperson for Xiaomi issued three articles in a row asking Zhiji to formally apologize for the incident of "Zhiji Company mislabeled the key parameters of Xiaomi SU7 Max at the press conference", saying that this behavior has caused an extremely serious negative impact on Xiaomi. If it does not receive a formal public apology from Zhiji, it will take legal measures to protect its own rights and interests.
Since then, Zhiji Auto apologized for the second time, posting an official Weibo saying that due to the team's negligence in content moderation, a key parameter was incorrectly labeled. Zhiji Auto said: "We apologize for the negative impact on Xiaomi Auto due to the negligence in the internal audit. "This time I apologized in the name of Zhiji Automobile, and my words were much more sincere.
On the afternoon of April 9, perhaps because public opinion was too turbulent, Zhiji Auto apologized for the third time. Zhiji Auto stated that Zhiji Auto subjectively did not have the intention of deliberately smearing in this incident. We would like to emphasize once again that we really have no intention of deliberately smearing subjectively, and we have no intention or ability to challenge the sky-high traffic of Xiaomi cars. As Mr. Lei Jun said, it is very hard to build a car, and the Zhiji brand sincerely accepts corrections, and at the same time, please @Xiaomi company spokesperson, as Mr. Lei Jun said, "be merciful"!
And it's okay not to apologize this time, but an apology stabbed the hornet's nest again, because in this apology, many words have caused controversy among netizens, for example, "Xiaomi Auto's splashing traffic", and there seems to be a bit of accusation. "Regrettably, in three official responses, a spokesperson for Xiaomi used hurtful moral derogatory terms such as 'intentional rumor-mongering, smearing, harassment, and indecency,'" and "the rhetoric has risen violently to denying the corporate culture and values of the Zhiji brand and its parent company, SAIC." I implore Xiaomi to be merciful. And so on.
Therefore, many netizens feel that the third apology of Zhiji Auto is not like a sincere apology, but more like a public opinion that is too turbulent after being accused by Xiaomi's fans, and there is a bit of grievance and a bit of indignation in it. However, some netizens feel that although Zhiji Auto marked the wrong parameters, it is enough to apologize three times.
Today's automobile circle, it is common to compare with competing products at the press conference, but some car companies choose to benchmark with foreign models, for example, the Xiaomi press conference is benchmarked against Tesla and Porsche, and Zhiji Auto chooses to benchmark Xiaomi SU7, which is also understandable, because the current traffic of Xiaomi cars is too large, but there are hard parameter errors really shouldn't, it seems, Zhiji Auto's wave of traffic is a stone to shoot itself in the foot, which also casts a shadow on the prospects of Zhiji L6 this car.