Food Power: 2023 Massive Engine Food & Beverage White Paper

Driven by the trend of great health, people not only pay more attention to "eating healthy", improve immunity and resistance through reasonable nutrition and balanced diet, but also pay more attention to the emotional health of themselves and their families, explore the philosophy of life under the tense rhythm, create a natural and comfortable atmosphere, and enjoy the food that continues to innovate in all aspects of taste and packaging.

Marketing model innovation - "three elements and six capabilities" marketing wheel model

1. Product power: leverage marketing potential energy with new product content
2. Scene power: Diverse creative scenes awaken the demand for submersion
3. Content power: The content is precise and empathetic, which promotes the exponential fission of communication
4. Traffic power: Paid traffic and natural traffic are coordinated to build a magnetic field engine
5. Channel power: the whole channel linkage, detonation and effectiveness
6. Price power: Strengthen value perception to achieve "heart-to-price ratio"

Source: Huge amount

Full report: 52 pages

The report reads in part: