Recently, the 2023 "National Food Industry Science and Technology Progress Work Conference and China Food Industry Association Science and Technology Award Conference" was held in the Nanjing International Expo Conference Center. The project of "Digital and Intelligent A2 Dairy Cow Breeding and Development and Industrialization Application of A2 β-Casein Dairy Products" led by Adopt-a-Cow Group won the second prize of the "Science and Technology Award of China Food Industry Association" in 2022.
As an early dairy company to deploy this category, its first A2β-casein milk came out in 2020, and at present, the product matrix has been expanded to 5 models. According to this year's Sullivan market data survey, the sales of A2 β-casein milk products for adopting a cow have reached the first place. Earlier, the "A2 Milk Trend Insight Report" released by Jingdong Supermarket disclosed that the growth rate of A2 milk was 7 times the growth rate of ordinary warm milk, and for every 10 pieces of A2 milk sold by Jingdong Supermarket, 4 were products that adopted a cow.
In 2023, the group standard of "A2β-casein milk" will be released by adopting a cow, jointly with Northeast Agricultural University, and relying on the platform of China Nutrition and Health Food Association, which is also the first public standard for A2 type milk in China. The standard focuses on the relevant definitions, index requirements, testing methods, and product grading of A2β-casein milk.
As a new consumer brand, the development of adopting a cow in the past 9 years or so is inseparable from the support of the entire supply chain. In 2014, adopting a cow established the first modern ranch in Hengshui, Hebei Province. At present, 8 modern pastures have been built in the country, and new large-scale pastures are also under construction, with more than 70,000 dairy cows, which can ensure the supply of high-quality milk. As of June 2022, the supply of its own milk source has reached 88.17%, which is at a high level in the industry.
In 2020, Shandong Intelligent Manufacturing Base was completed and put into operation in Pingyi County, Linyi City, and the factory introduced the world's advanced equipment and technology, opened up the digital and intelligent central control management of the whole link, and passed the three world food safety management system certifications of IFS, SQF and BRCGS in the following year, and the safety and quality management level was in line with international standards, and was awarded the "Excellent Dairy Processing Enterprise" at the 13th China Dairy Conference.
In the process of industrial development, adopting a cow has been committed to promoting the upgrading and development of agriculture and animal husbandry with digital intelligence. The recently put into operation of the Hebei manufacturing base of adopting a cow has built an intelligent large-scale warehouse, which greatly improves the storage capacity and space utilization efficiency of the warehouse, and realizes the all-round digital intelligence and refined management of warehousing. From pastures to factories, from warehousing and logistics to consumer services, the industrial chain with digital and intelligent wings leads the development of the brand.
With the continuous upgrading of modern intelligent manufacturing, the cutting-edge dairy enterprise "Adopt a Cow" was not only awarded the honor of the first batch of dairy production enterprises in the country to be modernized 5A. Moreover, from 2022 to 2023, it has successively won the China Dairy Conference Excellent Dairy Processing Enterprise, Digital Intelligence Upgrading Case Enterprise, and the Second Prize of China Dairy Industry Annual Technological Progress Award, and was rated as a national high-tech enterprise.
Innovation and R&D are indispensable driving forces for the long-term sustainable development of enterprises. Especially for emerging companies, improving R&D capabilities will become a key competitive advantage. Winning the industry authoritative award this time is an affirmation of adopting a cow to strengthen R&D investment and continuously improve technical strength, and it will also become another important milestone on the road of innovation and development of cutting-edge enterprises.
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