One of the reasons why the movie "If You Are the Truth, Do Not Disturb 3" is at the bottom of the box office is the unscrupulous placement of advertising. In this article, we will explore whether Feng Xiaogang was able to keep his evening and the influence of advertising on filmmaking.
The current state of the flood of advertising
In today's society, advertising has become ubiquitous. In the film industry, ad placement has become a common phenomenon. However, the product placement of "Do Not Disturb 3" caused dissatisfaction among the audience and became a factor in the box office failure.
Feng Xiaogang's late festival difficulties
As a heavyweight director in the Chinese film industry, Feng Xiaogang has created many classics. However, the failure of "Do Not Disturb 3" this time is shocking. The audience criticized him for not being attentive enough, greedily pursuing commercial interests at the expense of the quality and enjoyment of the film.
Negative effects of ad placement
Advertising placement can bring additional income to film creation to a certain extent, but if it is not used properly, it can wreak havoc on the artistry of the film. Audiences are willing to pay for a movie, but they prefer to see a work of true art.
Audience's attitude towards ad placement
Audiences generally show resistance and dissatisfaction when faced with ad placement. They believe that advertising undermines the integrity of the film, making it commercialized and pompous, and no longer a true reflection of life.
How should directors respond?
As a director, Feng Xiaogang should recognize the problems caused by ad placement and correct his mistakes. He can choose to choose product placement more carefully to ensure that the ad fits the theme of the movie and avoid ruining the audience's viewing experience.
The balance between ad placement and the film industry
Ad placement, as a means of commercial operation, is unavoidable, but we cannot let advertising completely dominate the film industry. Directors and producers need to maintain good creative ideas and values, and put the quality of the film first.
Whether Feng Xiaogang can keep the evening festival needs him to think and improve by himself. The audience also wants to see him return to the ranks of excellent directors. At the same time, we should work together to be vigilant for the development of the film industry and to strike a balance between art and commerce.