If you want to ask which game manufacturer has been the most successful in the past 2023, the answer is undoubtedly NetEase.
In 2023, NetEase's popular models will continue to be popular, laughing from the beginning of the year to the end of the year, and achieving excellent results that make people "jealous". In addition to NetEase's long-term leading position in technology accumulation and R&D investment, it is also related to its increasing emphasis on service awareness and more attention to "after-sales experience" in recent years.
This year's absolute hottest new game "Against the Cold" mobile game is undoubtedly the best case.
The success of the mobile game "Against the Cold" goes without saying much - it was officially tested on June 30, and it took less than half a year to attract more than 50 million active users, win the App Store Global Editor's Choice Award, log in to the Snapdragon 8 Gen3 global press conference, and be selected as CCTV's 2023 Hot Meme Inventory......
While achieving such amazing results, the mobile game "Against the Cold" has also maintained a super high sales and user praise rate - the game has been at the top of the best-selling list since the open beta, and has also received a score of 8.2 points on the TAPTAP website, which is the highest score in the history of new games in its category!
There are many users, sought after, high sales and full of praise, these seemingly impossible results, because the mobile game "Against the Cold" maintains a very conscientious operation strategy at the same time, it also pays great attention to player suggestions, and the after-sales service is also directly full.
Different from ordinary numerical games, the mobile game "Against the Cold" adopts a conscientious operation strategy that does not sell values at all, and the only profit point in the game is the appearance of fashion without adding any values.
In terms of appearance sales, the mobile game "Against the Cold" also "broke the convention". On the one hand, it launched an unprecedented "price war" in the game circle, greatly reducing the appearance price, giving players half-price coupons and discounts at every turn, and on the other hand, it attaches great importance to player feedback and after-sales service, so that players can buy happily and buy with confidence.
To what extent is the after-sales volume of the mobile game volume of "Against the Cold"? Let's put it this way-players are dissatisfied with the price before the release, and they are not satisfied with the shape before the release, and they are not satisfied with the details after the release, and they will still modify it as soon as possible, so as to ensure that everything has after-sales and everything has a response!
For example, the first set of luxury appearance in the game "Green Snake Fahai", which was originally a buy one get five free heavenly reward quality, but because the players were dissatisfied with the price, the official agreed to the players' demands, and sold the high-luxury fashion that includes blackened and color-changing appearance, single & double exclusive special effects, exclusive makeup for appearance, and MVP best animation at a price of 288 yuan, and supports "half-price coupons", so that players can get it for only 144 yuan;
On the eve of the release of the white fox appearance in the game, because some players complained that the ears of the accessories of the "white fox" were not "cute" enough, the official rushed to work all night in less than a day before the release date, adjusted the accessories to pure white fox ears that are closer to the characteristics of the white fox, and upgraded the performance of the hair material to make it whiter and more fluffy;
Recently, because some players have controversy over the two-player action given away by the fashion appearance "Mirage" that has been released, and they are dissatisfied with the initiative to initiate the action inviter to launch the "Knight Kneeling" on the invitee, the official immediately made an additional double action, and the inviter who uses the new action will become the Knight Kneel side, so that players can have more choices when using action interactions.
All these things have made the mobile game "Against the Cold" highly praised by the player group. Many players have said: Reverse Son really listens to the players, and it is really cool to play the mobile game "Reverse Cold".
can be praised by players like this, how can the game not be popular?
The success of the mobile game "Against the Cold" has not only brought huge benefits to NetEase, but also greatly enhanced the brand value of NetEase Games. So you see, the crazy roll "after-sales service" can indeed win hemp, isn't it?