In winter, the colder it is, the more "exercised". Since the beginning of winter, many popular destinations for ice and snow sports and tourism across the country have been very popular.
In fact, this winter, it is not only ice and snow sports that are heating up, but also mountaineering, cross-country running, cycling, to nature, to the sports field, and some niche sports have gradually become a popular way of life for people to return to nature and release pressure, and it is also becoming a new trend of consumption.
Holding a pot, throwing a pot...... Harbin's various curling halls and curling clubs are very popular. What was once a niche sport is now being transformed into a mass fitness program.
According to industry insiders, the rules of curling are simple, easy to use, and not easy to get injured, and many consumers gradually begin to fall in love with this sport from the initial "give it a try".
Li Na, front desk supervisor of Harbin Aoyu Curling Sports Center: On weekends, there are 500 to 600 people a day, compared to more than 100 people in the club.
In Shanghai's Pudong Creative Park, there is a sports court for paddle tennis and pickleball, and many people come to experience it in groups.
Zhang Bohou, the person in charge of the venue: It is a fusion of squash, tennis, and table tennis, but it reduces the difficulty of this ball, and you can get started better when you play.
According to the data of the Shanghai Tennis Association, in the past two years, nearly 20 pickleball and paddle tennis clubs have been opened in Shanghai, with more than 40 related courts.
In the warm southern city of Shenzhen, a sailing competition is being held on a warm winter day.
Zhang Zhen's family are all sailing enthusiasts, and now the eldest son can take on the role of "captain", and now, the seven-year-old son has also begun to Xi learn the sport of sailing. Sailing, which has obvious cooperative attributes, has led many families to join it as a new sports option.
Zhang Zhen, a sailing enthusiast: It brings cohesion to our family, because sailing is a task that needs to be completed together.
At present, Shenzhen has a total of 6 sailing marinas and more than 50 sailing clubs, which also attracts more and more people to participate in this sport.
The consumption upgrade behind a bicycle
The change from niche to mass reflects not only the needs of consumers, but also the needs of consumers, which are more personalized and diversified. There are more and more patterns of outdoor activities, which shows the comprehensive upgrade of the entire outdoor sports industry chain.
In a park in Jinan, Shandong Province, even though the roadside is still covered with snow, cyclists come here almost every night for night rides around the lake. They told reporters that cycling is not only a way for them to commute, but also the best way to relax and fitness.
As their love for cycling grows deeper and deeper, their needs for equipment are becoming more and more professional and diverse. The reporter came to a bicycle shop in Jinan. From parts to complete vehicles, the small shop is full of all kinds of bicycle elements. Here, buying a bicycle is like making clothes to order, first measuring the data of the body while riding, and then assembling a unique bike that is most suitable for the consumer based on the data.
Jin Yuze, head of Jinan TAC Cycling Leisure Center: For example, screws, like I have a purchase list in my hand now, which are some screws that will be used on bicycles, and there are thirty or forty types of screws.
The upgrading of demand drives the upgrading of production. Following this purchase list, the reporter came to a bicycle accessories production factory in Dezhou, Shandong. In production, different configurations are available according to the individual needs of cycling enthusiasts.
Huang Haiqing, Director of the R&D Department of Shandong Taishan Ruibao Composite Materials Co., Ltd.: It can be seen from this handlebar that this is a low-profile version, and this is a high-profile version. The difference is that the brake line and transmission line of the low-spec version are exposed. The high-end version is to make an integrated handlebar, and then integrate all the brake lines and transmission lines.
Companies that used to produce professional racing cars have keenly captured the huge demand for outdoor sports from the public, and began to turn their attention to the civilian field a few years ago. Today, civilian cycling products have accounted for 80% of the company's total sales revenue. The cycling craze has brought more than 60% annual growth to the enterprise.
According to data from e-commerce platforms, during the e-commerce promotion festival in November this year, the sales of bicycles, cycling clothing, cycling equipment and other cycling "three major pieces" increased by more than 100%. Among them, road bicycles soared by 300%, and bicycle computers and accessories increased by 230%.
Sports + Cultural Tourism From "Seeing Mountains and Waters" to "Entering Mountains and Waters"
At present, many areas rely on special terrain such as mountains and canyons to create special sports such as racing and rafting, so that tourists can go from "seeing mountains and waters" to "entering mountains and waters".
With the integrated development of "culture, tourism and sports", "small sports" have also stimulated "big industries".
This holiday, the Racing Valley in Shangyou County, Jiangxi Province ushered in many tourists to check in. Here, visitors can experience the speed and furiousness while appreciating the ecological beauty among the green mountains and green waters.
In recent years, Shangyou County, Jiangxi Province, combined with its ecological advantages, has created outdoor sports industry clusters such as Bishui Bay Yangming International Racing Valley and Poyang Lake International Cycling Competition, forming an industrial format integrating outdoor sports, tourism, catering and entertainment.
The movement has not only driven the tourism market, but also driven the integrated development of training, manufacturing and other industries. In Hubei Mountain, a challenge tournament organized by non-governmental tennis enthusiasts kicked off on these two days, attracting about 100 tennis enthusiasts to participate.
Tourist Ms. Lu: The tennis atmosphere in Jingshan is very good, there are many venues, and there are many people who play tennis, and they go to Jingshan to play tennis every year.
Today, there are more than 300 tennis courts and more than 100,000 tennis enthusiasts in Lake Beijing Mountain alone. The good atmosphere and resource advantages have promoted the development of surrounding sports equipment, events and other industries. In Yichang, a new large-scale sports facility membrane structure manufacturer was completed this year, and it is now working at full speed to catch up with orders.
Li Yushan, General Manager of Hubei Zhiyuan Intelligent Manufacturing New Materials Co., Ltd.: At present, our products have been applied in more than 30 stadiums in the province, and we expect that the orders in 2024 will rise by about 50%, in order to meet the needs of production, we plan to add 4 new production lines in 2024.
The trillion-level industry that has been "played" has made new changes in high-quality development
The National Development and Reform Commission, the General Administration of Sports and other departments recently issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)", which proposes to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025.
The trillion-level industry that has been "played" out is people's growing demand for a better life, and it also reflects the new changes in the process of China's high-quality economic development.
(CCTV reporter Yue Qun, Ding Yani, Gao Yuan)
Source: CCTV News