The small potatoes in the south are going south, and the ice and snow tour in the Northeast has set off a new frenzy!
On the last day of 2023, Ms. Ma, a tourist from Guangxi, waited for 4 hours in the severe cold of more than minus 20 degrees Celsius, just for a moment of excitement and full of excitement. She told the Red Star News reporter: "I have been in line in this line for so long, but as soon as I sat on the big slide of Internet celebrity, I suddenly felt that everything was worth it." ”
The Ice and Snow World has become the fuse that detonates the enthusiasm of tourists in the south, and in the winter of 2023, the tourism market in Northeast China is extremely hot. All kinds of hot search topics such as "small potatoes in the south" and "frozen pears in the south" are full of Weibo, as if overnight, the dialogue between the north and the south has been warmed by the cold weather. Even though the temperature was lower than usual, it did not stop tourists from the south from setting foot in the Northeast. According to data from a homestay platform, the number of homestay bookings in Harbin on New Year's Day in 2024 will surge by 27 times compared with the same period last year, Shenyang will increase by 20 times, and Yanbian will soar by 8 times.
Harbin Ice and Snow World will be grandly opened on December 18, 2023, covering a total area of 810,000 square meters, a record high. The big slide, which is the most popular among tourists in the south, has become a local star attraction. In order to cater to the needs of tourists, the number of large slides has been upgraded from 8 to 14, and a new indoor queuing area has been set up, so that visitors can enjoy a warm wait even below zero.
In addition to Harbin, the tourism market in many places in Northeast China has also ushered in a climax. From Qunar to Ctrip, the number of bookings for flights and hotels in Mohe is soaring, and B&Bs in Mohe Beihong Village are in short supply. Tourists from the south learned about the various wonderful contents of Northeast tourism through the short video platform, and sighed that the ice and snow activities, ice lanterns, old buildings and food here made them linger.
Wang Qiyan, director of the Leisure Economy Research Center of Renmin University of Chinese, pointed out that the tourism popularity of a city or region is not accidental, but requires a certain amount of accumulation. This includes the improvement of infrastructure, the improvement of the playability of tourist attractions, and the enhancement of publicity. He said the key to attracting tourists is the tourist value of the place, not just a gimmick.
Tourists from the south head south to the Northeast, not just to escape the cold, but also to find a unique experience on the snow and ice. In this cold and beautiful season, the ice and snow world has become a bridge connecting the north and the south, bringing a different kind of joy to the new year. In 2024, we look forward to more southern tourists joining this ice and snow adventure and painting their own wonderful chapter.