The popularity of live streaming is in stark contrast to the decline of the real economy. People enjoy the convenience of online shopping, but ignore the importance of the real economy. When e-commerce platforms become the largest middlemen and landlords, where is the way out for the real economy?
Live streaming, as a new marketing model, is changing people's consumption Xi at an unprecedented speed. Through the live streaming platform, online celebrity anchors can display a variety of products and attract fans to make purchases, forming a new shopping experience. The rise of this model not only brings consumers a more convenient and personalized shopping experience, but also brings more sales channels and exposure opportunities for merchants. At the same time, however, the real economy is facing enormous challenges.
The once bustling shopping street is now deserted, and many brick-and-mortar stores have closed. These brick-and-mortar stores used to be a part of the city's landscape and an important part of the city's economy. However, with the rise of e-commerce, many consumers prefer to shop online rather than go to a physical store to buy something. This makes it increasingly difficult to do business in brick-and-mortar stores, and many merchants have to face the dilemma of survival. The decline of brick-and-mortar stores has not only affected the profits of merchants, but also the economic development of the city and the image of the city.
The rise of e-commerce platforms has made the price of goods more affordable, attracting a large number of consumers. However, this also makes it difficult for brick-and-mortar stores to survive. Physical stores need to pay high rent and labor costs, while e-commerce platforms can reduce costs and provide cheaper goods through scale effects and Internet technology. This makes it difficult for brick-and-mortar stores to compete with e-commerce platforms in terms of price, which in turn leads to a decline in sales in brick-and-mortar stores, making it increasingly difficult to do business. The decline of brick-and-mortar stores has not only affected the profits of merchants, but also the economic development of the city and the image of the city.
Under the frenzy of live streaming, the real economy is experiencing a painful transition period. Brick-and-mortar stores need to find new models that adapt to the changing times in order to survive in the fierce market competition. On the one hand, brick-and-mortar stores can use the power of the Internet to carry out an online and offline integrated business model, and attract more consumers by establishing their own e-commerce platforms or opening online stores on e-commerce platforms. On the other hand, brick-and-mortar stores can also create a unique consumer experience and attract consumers' attention by improving service quality and product quality. Only by constantly innovating and improving their competitiveness can physical stores be invincible in the market competition.