More than 50 million developer incentives and support funds were issued, and the annual income of a single team exceeded 5 million......
At the "FBEC 2023 Future Business Ecology Link Conference and the 8th Golden Gyro Award" held on December 8, the "Peace Elite Oasis Qiyuan Developer Ecology Conference" was also held in the form of professional sub-venues. At the meeting, Huang Xinlong, planning director of "Peace Elite", comprehensively analyzed the current situation of the game industry, and brought wonderful sharing around the "creative ecology" and "incentive support" of Oasis Qiyuan.
From the establishment of the project in 2021 to the present, Oasis Qiyuan has achieved phased results, including 270 development teams joining the creation ecosystem, more than 50 gameplay methods have been successfully launched and received rave reviews from users, etc.
This makes the game Gyro curious, in today's fierce competition in the UGC track, why did developers choose Oasis Qiyuan?
What are the key factors that make up the prosperous ecology of Oasis Qiyuan?
How will it further shape this ecosystem in the future?
With these questions, Game Gyro started a conversation with Huang Xinlong.
Popular gameplay has emerged in Oasis Qiyuan
Now, "battle royale" or a wider range of shooters isn't enough to describe Peace Elite. After several years of accumulation, "Peace Elite" has built itself into a big DUA national game with 50 million+ daily active users. With the development and change of the game market, players have higher and higher requirements for game content, and are more eager for games to bring updated content experience, which also pushes "Peace Elite" to explore the possibility of adding more interesting gameplay in the open world in addition to the core gameplay.
"In the past, the sense of accomplishment that players get in Peace Elite mainly stems from the competitive experience of tactical competitive gameplay, and how to maximize the potential of the open world of Peace Elite and develop towards a more inclusive and diverse form has become an important direction for us to think about. Huang Xinlong said, "The emergence of Oasis Qiyuan has given more imagination to the future form of "Peace Elite". ”
Two years ago, Peace Elite officially launched Oasis Qiyuan, launching six gameplay options, including classic gameplay, asymmetrical confrontation and parkour, and encouraging developers to use creative tools and resources to actively create new gameplay. After two years of growth, the gameplay of "Peace Elite" has been greatly expanded, and more than 50 gameplay methods have been launched in Oasis Qiyuan. These new gameplay modes are either derived from the main gameplay, such as airdrops, vehicle racing, parkour breaks, etc., or they have nothing to do with shooting, and are entirely based on the imagination of the creators.
Among the gameplay that has been launched, there are many small and medium-sized teams that have achieved success in Oasis Qiyuan. For example, in "Stunt Smash Bros.", players need to team up with two people, one driving a vehicle and the other in charge of attacking, and win the game by competing for points in the field. The popularity of this gameplay in the game has reached 6.4 million.
Another example is the "Guardian Lifeline" gameplay, where players who form a team of four need to rely on constant upgrades to repel the android army. The popularity of the game is more than 13 million.
Now we can log in to the "Peace Elite" Oasis Qiyuan module to see a very rich gameplay content, covering shooting, casual, puzzle, survival, asymmetric competition and parkour, as well as various gameplay based on "FPS+". According to the data released by Huang Xinlong at the Oasis Qiyuan Developer Ecological Conference, the cumulative number of people playing the Oasis Qiyuan gameplay has exceeded 200 million.
Huang Xinlong said that in the past, the project team mainly focused on high-quality quality gameplay, and there was a certain interval between the frequency of new gameplay. With the increasing acceptance of players and the addition of more and more development teams, Oasis Qiyuan is also speeding up the progress of the gameplay launch and shortening the development and launch cycle of the work as much as possible. He revealed, "There are still dozens of gameplay games in the pipeline.
Why was Oasis Qiyuan made?
What are the core advantages of Oasis Qiyuan to do a good job in the UGC ecosystem?
When I asked Mr. Huang Xinlong this question, he said that the underlying logic of the sustainable prosperity of the Oasis Qiyuan ecosystem is that "we create value for both players and developers, and establish a virtuous ecological cycle of officials, developers, and players." ”
First of all, for developers, the value provided by Oasis Qiyuan is mainly divided into three aspects.
First, the development cost is greatly reduced at the level of gameplay creation. The underlying engine of Oasis Qiyuan Editor adopts the UE4 (Unreal Engine) framework, which includes some modules of common game engines on the market, as well as modules that are featured in Peace Elite, and supports Lua script development.
At the same time, the official has also been optimizing the editor, including scenes, objects, behavior trees, UI, patterns, materials and skills. The module encapsulation of different design dimensions allows developers to avoid tedious development work in the process of using the editor, make visual edits, and focus on the creation itself to improve build efficiency.
Second, the massive user base and off-end traffic matrix of "Peace Elite" provide traffic support for creators, so that high-quality works can reach active users at the same time, and can also be more widely disseminated through head KOL live broadcasts, official events and e-sports events.
In addition to the systematic traffic support given to developers, the official also has a more detailed promotion plan. This includes matching different promotion strategies with different internal and external resources according to the characteristics of different works to maximize the effect of traffic support.
Third, Oasis Qiyuan provides tens of millions of incentives for creators. Huang Xinlong introduced that the distribution method of incentive money is mainly based on the activity of the game after it is launched, in short, the more popular the game is, the higher the bonus obtained.
In the past two years, Oasis Qiyuan has issued more than 50 million incentives to developers, of which the single team with excellent results will earn more than 5 million yuan in 2023. This means that the development team can fully develop their creativity at a very low cost under the Oasis Qiyuan ecosystem, and at the same time, obtain good benefits.
At present, more than 270 development teams have joined the Oasis Qiyuan ecosystem, and the settlement of development teams has shown a trend of rapid growth. Huang Xinlong said that one of the future directions of Oasis Qiyuan is to further expand the ecology, and the first thing to do in the expansion of the ecology is to increase investment, and the most important point is to ensure that developers can get good benefits in the ecology.
Attracted by the abundant incentives, it is not difficult to foresee that more developers will join this ecosystem, and then form a benign situation of common growth with the ecosystem, and continue to consolidate the foundation of Oasis Qiyuan UGC creation ecology.
For players, the high-quality works produced by the development team with the support of the government will meet the needs of users for different entertainment content. In Oasis Qiyuan, players not only passively receive information, but can participate in the creation and iteration of gameplay, and the good community atmosphere strengthens the player's sense of participation.
Huang Xinlong said: "If you enter the player community of Peace Elite, you will find that most of the discussions in Oasis Qiyuan are benign and positive, and the benign here does not mean that players give high marks to a certain gameplay, but they will be very active, objective and rational to put forward constructive feedback, such as where the problem is, where it can be optimized, and so on. Developers can also communicate with players face-to-face in the community. ”
This obviously constitutes a virtuous circle for the Oasis Qiyuan ecosystem, the official attracts more creators to join the ecosystem by lowering the development threshold, providing traffic and incentive support, and developers can quickly iterate and tune their works from the player group or get feedback, and even players and players, players and developers will discuss with each other what kind of gameplay is more fun.
For players, the continuous output of the developers, on the one hand, meets the needs of diversified gameplay, and on the other hand, the close communication with players, developers and officials also further strengthens the player's sense of belonging. More good works will be created and excavated in this benign ecology to achieve quantitative and qualitative changes in the UGC ecology.
As Huang Xinlong said, in this cycle, the official plays an invisible role, laying the infrastructure, providing services, helping developers and players establish connections, and facilitating the exchange of feedback between the two sides. "Of course, we've also gained a more active player base and user reputation. ”
In 2024, Oasis Qiyuan will continue to increase investment to make the cake bigger
After two years of construction, Oasis Qiyuan has obviously entered a stage of rapid development.
We can see that many of the gameplay methods in Oasis Qiyuan have exceeded 10 million popularity, and in this process, the diversified needs of players have been met, high-quality content has also been operated in the long run, and the potential of developers has been tapped, all of which are inseparable from the good ecological strategy of "Peace Elite" Oasis Qiyuan.
In the future, Oasis Qiyuan will continue to increase incentives around the income of the development team. At the same time, in 2024, Oasis Qiyuan will open the incentive policy of in-app purchase and turnover sharing. Huang Xinlong said that the latest announcement of the 2024 commercialization sharing policy was formulated after they did a comprehensive and in-depth research on developers and the industry, with the aim of making developers' income methods richer and more autonomous.
"To put it simply, it's the logic of making the pie bigger together, so as to avoid a situation where the number of developers is getting bigger and bigger, but the incentives are getting less and less. ”
In the future, with the comprehensive and meticulous support and encouragement of the Peace Elite Oasis Qiyuan official, I hope that more creators will join it, and at the same time, I hope that there will be more ways to play or break through the life cycle restrictions to become "evergreen" works, and even become the mainstream direction of industry exploration.
The top will also continue to be watched.