For the field of domestic mobile phones, in fact, there are really few high-end brands, especially when Huawei was suppressed, but none of the domestic market can stand up against Apple, so that many brands can only silently watch Apple erode the domestic high-end market share. Everyone should still remember that at that time, Apple upgraded and squeezed toothpaste, becoming more and more ruthless year by year, and also canceled the gift of various accessories under the banner of environmental protection. However, now the situation has changed again, Xiaomi has returned to the first domestic brand, and has formed a three-strong trend with Apple and Huawei.
In the past two days, BCI, an authoritative market research agency, released the data on the number of mobile phone activations in China in November, and Xiaomi has become a well-deserved domestic number one with a score of 5.243 million units. You may think, which is more reliable, sales volume or activation, the activation amount needs to be activated in the hands of the user to be counted as one, and the sales volume of some brands will be delegated to dealers, in fact, these products are not sold, so the activation volume is more real and reliable.
Xiaomi's ability to have such a high amount of activation actually has a lot to do with the explosive sales of the Xiaomi 14 series. As we all know, the Xiaomi 14 series sold more than 6 times the first sales of the previous generation within 5 minutes of sales, and finally won the sales of 1,447,400 units in 10 days, which directly broke the first sales of all mobile phones in the Chinese mobile phone market in the past year. Therefore, Xiaomi won the domestic brand, and the Xiaomi 14 series contributed a lot.
Of course, the Xiaomi 14 series can sell so well, mainly because it has brought innovative technology in both software and hardware this time. In terms of software, the Xiaomi 14 series debuted Xiaomi Surging OS, which completely replaced the original MIUI. In terms of hardware, Xiaomi has brought dragon crystal glass, as well as domestic 2K screen, these configurations are our own technology. Therefore, some people often say that supporting our high-end mobile phone products is actually supporting the domestic supply chain.
In the high-end mobile phone market, Xiaomi and Huawei have also shown vigorous vitality and formed a three-strong trend with Apple. Especially in the 4K+ price segment, Apple's market share fell by 21.2% year-on-year under the market squeeze of the two major brands, and with the blessing of the head effect, the high-end share of other brands was less than 1.5 percent, and nearly 9 percent were included in the bag of these three brands.