laitimes

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

For many curious netizens, they seem to be more concerned about what kind of new energy vehicles consumers in some developed countries and regions are buying, whether they are the same as our domestic consumers?

After all, the automobile industry in developed countries and regions has developed for a long time, and the local family car penetration rate is extremely high, and due to the high per capita income, the local automobile market has a high "gold content". Translated into the vernacular, brands and models that can gain a foothold in the automobile market in developed countries and regions must have "real skills".

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Some time ago, the Clean Technica website released the sales data of new energy vehicles in Europe in the first 10 months of this year, in which the author ranked the TOP20 models according to the sales volume from high to low, which is the table below.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Before introducing this list in detail, it is necessary to give you a science popularization of the new energy vehicle market in Europe. First of all, it must be said that environmental awareness occupies a very important position in the European concept of car consumption, so European countries do not welcome plug-in hybrid vehicles that still emit carbon dioxide, and many countries do not even subsidize the purchase of PHEV models.

Secondly, the cost of raising a new energy vehicle in Europe is not much lower than that of a fuel vehicle. Because the price of electricity in Europe is generally high, the electricity price in many countries is generally more than 3 yuan per kilowatt-hour, and some countries are even higher. This makes the original intention of local European consumers to buy new energy vehicles really for that obsession, firmly believing that investing in environmental protection is a worthwhile deal.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Next, let's get back to business, from the above table, we can see that none of the top independent brands and new car-making models that are sold in China have entered the TOP20 list, and there is only MG4, a self-owned brand new energy vehicle, whose sales in the first 10 months were 58,983 units, ranking sixth on the list.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

In Japan, the model was previously named MG MULAN, but was officially renamed the MG4 EV in order to be able to combine the domestic market with the international market. But its sales in China are not so good, from the recent sales data released by the passenger association in November only 1642 units, perhaps our domestic consumers and European consumers in the purchase of new energy vehicles care about things are really different, domestic consumers consider "refrigerators, air conditioners and large color TVs" and whether the space is spacious, and European consumers like MG4 EV's streamlined body, low center of gravity and vehicle handling.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Next, let's take a look at Tesla's two models, which verify what is called a global model with solid sales data. Intuitively, Tesla Model Y and Tesla Model 3 are in a "far ahead" position in the European market, with nearly 300,000 units sold together, and other brands of new energy models only look at its taillights.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Volkswagen ID.4 and ID.3 also sold well, with a combined sales of nearly 130,000 units in the first 10 months, which shows that Volkswagen's new energy vehicles are still popular in their "hometown". However, here we have to talk about the ID.4 and ID.3 that sell "cabbage prices" in China, which made local European consumers complain, so much so that they publicly complained on social media.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

Volvo's two models, the XC40 and XC60 PHEV, are also worth mentioning, and these two cars are also selling well in Europe, with a combined sales of nearly 100,000 units in the first 10 months, especially the XC40 (pure electric + plug-in hybrid) with good handling strength. However, in our country, due to the small space of the XC40 and the high price of the XC60 PHEV, the overall sales are average.

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

In addition, there are some models with less space but handling advantages, and they are also selling well. For example, Skoda Enyaq (known as Octavia station wagon electric version in China), Ford Kuga PHEV (domestic plug-in version of Ford Winghu), Peugeot 208 EV and Renault Megane EV, etc., but these cars are basically not sold in our country, or they dare not introduce domestic sales at all, because they are not only small in space and not high in intelligence, but also crowned with the big hat of "oil to electricity".

Looking at the world with wide eyes and understanding cars, what new energy vehicles are European consumers buying?

In recent years, Chinese brand new energy vehicles have mastered the absolute right to speak in the world, whether it is the core three-electric technology or intelligence, technology and interconnection, Chinese brand new energy vehicles are in a leading position. But a fact that cannot be ignored, some of our brands have landed in the European market, but the sales data has taught us a lesson, Chinese brand new energy vehicles are still a certain distance from conquering the world in the real sense, especially the European market with higher "gold content". Next, it is expected that Chinese brand new energy vehicles will continue to work hard to realize the vision of Chinese cars all over the world as soon as possible.

Read on