The cost is 350 million, and the pre-sale is only 50,000, Andy Lau tried his best, what is the problem with "Goldfinger"?

I really didn't expect the limelight of the Chinese New Year file to be stolen by a new film released a month later.

The new New Year's Eve film "Twinkle Twinkle Twinkle Star" opened its pre-sale on December 5, and the pre-sale box office exceeded 70 million in less than a day, directly breaking the pre-sale box office record of "Detective Chinatown 3". Up to now, the total box office of the movie pre-sale has exceeded 167 million.

There is no suspense to become the biggest dark horse in this year's Chinese New Year file, and at the same time, it also makes the new films in the same period tremble.

9 new films span Chinese New Year's Eve melee, and "Twinkle Twinkle Star" is overwhelming.

This year's Chinese New Year's Eve is superimposed on a weekend, which is definitely the most golden time period for this year's New Year's Eve.

From December 9th to December 31st, 9 new films were released in just 3 days, among which "Sneaking", "Annual Meeting Can't Stop!", "Goldfinger" and "If You Are Honest Do Not Disturb 3" are all big productions, and even many film media have thought that "Goldfinger" and "If You Are Honest Do Not Disturb 3" are the seed players of this year's Chinese New Year box office champions. Unexpectedly, as soon as the pre-sale opened, the dark horse came.

As of 21 o'clock on December 7th, although there is still nearly a month before the release.

But "Goldfinger", "Annual Meeting Can't Stop!" and "Twinkle Twinkle Twinkle Star" have all opened pre-sales.

According to current statistics, the movie has a pre-sale box office of 167 million, of which 100 million are pre-sold on the first day, and the proportion of pre-rehearsal films on the first day is as high as 88.4%, and the cinema has taken out almost all the screenings to show "Twinkle Twinkle Twinkle Star", but the movie tickets are still sold out!

The movie version of this web drama of the same name actually defeated Andy Lau , Tony Leung , Feng Xiaogang , Dapeng and other movie big names.

This was unexpected. At present, the popularity of "Stealth" and "Do Not Disturb 3" is not high, after the pre-sale explosion of "Twinkle Twinkle Twinkle Star", the publicity of these two blockbusters is at a standstill, and it is not good that "Twinkle Twinkle" will be scared to withdraw, of course, it may be the best choice to withdraw at this time, especially after seeing the pre-sale results of "Annual Meeting Can't Stop!" and "Goldfinger".

"The Annual Meeting Can't Stop!" starring Dapeng and Bai Ke.

tells the absurd story of Hu Jianlin, a fitter, who was transferred to the headquarters by mistake and changed from a blue-collar worker to an annual salary of one million gold collars.

In 2023, Dapeng will be invincible, and will bring 3 new films in a row: "Keep You Safe", "The Eighth Suspect" and "Warm", both the director and the starring role are big hits, but I didn't expect to run into "Twinkle Twinkle Twinkle Star" and it will be cold.

As of 21 o'clock on December 7, the pre-sale box office of the movie was only 101,000.

But what's even more disappointing is "Goldfinger"!

The cost is 350 million, and the pre-sale is only 50,000, Andy Lau tried his best, what is the problem with "Goldfinger"?

This year's Chinese New Year file, whether it is the lineup or production cost, "Goldfinger" is the first.

In terms of lineup, the main creative team of the film is "Infernal Affairs", in Hong Kong films with the tradition of not seeing the king, Andy Lau and Tony Leung are working together again after many years, Cai Zhuoyan , Ren Dahua , Fang Zhongxin , Jiang Haowen , Qian Jiale and other supporting roles are also old acquaintances of Hong Kong films, it can be said that "Goldfinger" is definitely the strongest lineup of Hong Kong films at present.

In terms of cost, the film cost 350 million to produce.

There is no new film that can match this year's Chinese New Year, and "Goldfinger" is the best police theme for Hong Kong films, with gimmick plots of 100 to 10 billion yuan, hot action scenes, and in terms of entertainment, "Goldfinger" is also a dimensionality reduction blow to new films in the same period.

Unexpectedly, the pre-sale box office directly stunned this Hong Kong film.

As of 21 o'clock on December 7, the total pre-sale box office of "Goldfinger" was only 50,000, and the proportion of pre-rehearsal films on the first day was only 6.3%, indicating that cinemas are not optimistic about this blockbuster.

Andy Lau and Tony Leung are useless? What's the problem with "Goldfinger"?

In my opinion, there are two main reasons.

The first is that the aesthetics of Hong Kong-style police and gangster films are tired.

In recent years, Hong Kong movies are basically police and gangster films, and you can see that Hong Kong films with a box office of more than 1 billion in the mainland, such as "Anti-Drug 2", "Bomb Disposal Expert 2", "Angry Serious Case", etc., are all police and bandit themes.

It's not even up to date.

One of the simplest examples, the villain played by Nicholas Tse in "Angry Serious Case" desperately robbed the bank, and finally ran away with a bag of money.

This is obviously the design of Hong Kong films in the last century, is this bag of money 1 million? Is it enough for the down payment of a Hong Kong house at today's prices? If you think about it, this is simply a joke, planning such a big case, buying so much equipment, can it pay back?

"Goldfinger" gives people a sense of déjà vu from the trailer, although it cost 350 million, but even Tony Leung's special effects when he was young are unwilling to add, 61 years old and still playing a high-spirited young man, such an old Hong Kong film, now the mainland market, which is dominated by young audiences, will naturally not pay.

The second is that Andy Lau tried his best to publicize, but the role was a problem.

2023 proves that only Andy Lau still has box office appeal in Hong Kong films, so "Goldfinger" focuses on Andy Lau and Tony Leung before cooperating after many years, but some fans found that Andy Lau appeared in the same scene in the trailer, plus "Goldfinger" shows that Tony Leung is the big male lead, Andy Lau is very likely to have few scenes.

Generally speaking, with the current pre-sale, "Goldfinger" has no hope of counterattack, so it is better to withdraw the file.