Preface
Recently, Andy Lau's concert, which has been in the spotlight, has once again become a hot topic of public discussion, and this time the focus is not because of his singing skills or performances, but because the price of his concert tickets has been exposed, which has aroused heated discussions and discussions among many netizens and fans. It is reported that the price of Andy Lau's concert tickets has increased significantly compared with the past, and even in some popular cities and shows, the most expensive ticket price is as high as several thousand yuan, and there has been a situation of being resold by scalpers, making it more difficult to grab tickets that are already in demand, which also makes many fans feel helpless and distressed.
In this regard, some people think that the high ticket prices discourage ordinary fans, and even make some fans who really love Andy Lau unable to realize their wishes, and the existence of scalping has made the entire ticket market chaotic, seriously damaging the interests of consumers, therefore, I hope that the relevant departments can supervise this, crack down on scalping, and return the ticket market to rationality and order.
There are also people who hold the opposite view, they believe that the artist's efforts and dedication should be rewarded accordingly, and the formulation of ticket prices is also affected by the relationship between market supply and demand, only under the effective regulation of the market, can the optimal allocation of resources be realized, and at the same time, a certain proportion of the artist's performance income will be used for public welfare, so it should not be blindly blamed for high ticket prices, but should be treated rationally, and can also be supported by other ways to support and happy artists.
First, the increase in ticket prices has sparked heated discussions
Recently, Andy Lau's concert, which has been in the spotlight, has once again become a hot topic of public discussion, and this time the focus is not because of his singing skills or performances, but because the price of his concert tickets has been exposed, which has aroused heated discussions and discussions among many netizens and fans. It is reported that the price of Andy Lau's concert tickets has increased significantly compared with the past, and even in some popular cities and shows, the most expensive ticket price is as high as several thousand yuan, and there has been a situation of being resold by scalpers, making it more difficult to grab tickets that are already in demand, which also makes many fans feel helpless and distressed.
In this regard, some people think that the high ticket prices discourage ordinary fans, and even make some fans who really love Andy Lau unable to realize their wishes, and the existence of scalping has made the entire ticket market chaotic, seriously damaging the interests of consumers, therefore, I hope that the relevant departments can supervise this, crack down on scalping, and return the ticket market to rationality and order.
There are also people who hold the opposite view, they believe that the artist's efforts and dedication should be rewarded accordingly, and the formulation of ticket prices is also affected by the relationship between market supply and demand, only under the effective regulation of the market, can the optimal allocation of resources be realized, and at the same time, a certain proportion of the artist's performance income will be used for public welfare, so it should not be blindly blamed for high ticket prices, but should be treated rationally, and artists can also be supported and liked in other ways.
2. The market law behind the ticket price
1. Artists should be rewarded for their hard work
Behind every wonderful performance, it is inseparable from the hard work of the artists and staff, and what the audience sees is only the tip of the iceberg, and behind the scenes, they have paid countless sweat and efforts in order to present the most perfect stage, and the quality and effect of the performance are also inseparable from the investment of various resources and the support of operating costs.
Therefore, the artist's performance income should also be rewarded accordingly, and the price of tickets is also an important part of it, only through reasonable pricing, can the legitimate rights and interests of artists and related parties be protected, and the entire performance market can be sustained and healthy.
2. Optimal allocation of resources under market regulation
In the context of the market economy, the allocation and optimization of resources are often achieved through the price mechanism, and in the performance market, it is also affected by the relationship between market supply and demand.
Therefore, the formulation of ticket prices also needs to fully consider the actual situation of the market, and cannot be separated from the market supply and demand relationship to simply price, only when the market has enough consumers willing to accept, can the box office expectations be realized, and more people can have the opportunity to enjoy high-quality performances.
3. Equal emphasis on public welfare and business, and diversified values
In the current society, the development and promotion of public welfare undertakings have become the common responsibility and goal of the whole society, and among them, the public welfare significance of culture and art has become more and more important, and the public welfare participation of artists has also received extensive attention and support.
Therefore, a reasonable distribution of performance income is also a strong support for public welfare, and only by allowing the artist's contribution and harvest to achieve an effective docking can we better motivate them to participate in public welfare, and only then can public welfare and business achieve a virtuous circle.
3. How to look at ticket prices rationally
1. Strengthen market supervision and crack down on scalping
At present, the problem of scalping in the ticketing market has always been a stubborn problem that plagues consumers and relevant departments, who use various means to hoard and snap up a large number of tickets for popular performances, and then resell them at high prices on the basis of the original price, which seriously disrupts the normal order of the market and damages the legitimate rights and interests of consumers.
Therefore, in the current ticket management, the relevant departments need to strengthen supervision and crackdown, for scalping behavior, to give severe sanctions and crackdowns, at the same time, can also be through the establishment of a more perfect real-name system and second-hand trading platform, to effectively curb the scalping space, so that more ordinary consumers have the opportunity to buy legitimate performance tickets.
2. Diversified interaction methods to shorten the distance between artists and fans
At present, the interaction between artists and fans is no longer limited to the stage and the screen, through various Internet platforms and tools, the connection between them has become closer and more diverse, and fans' support and love for idols can also be expressed and transmitted through various forms.
Therefore, in addition to concerts, artists can also give back to fans through more interactive ways, such as online live events, fan meetings, etc., which can not only allow more people to have the opportunity to participate, but also effectively reduce the dependence on tickets, shorten the distance between each other, and enhance fans' sense of identity and loyalty to idols.
3. Cultivating awareness of consumer rights and interests
In the context of the current consumption upgrading, people's demand for spiritual and cultural life is also constantly improving, and the consumption of performance tickets is becoming more rational and quality-oriented, so the awareness of consumer rights and interests protection has become particularly important.
In the process of purchasing performance tickets, consumers should purchase through formal channels and channels, understand and protect their rights and interests, and can also supervise and feedback on the reasonableness and transparency of prices.
epilogue
I hope that in the future, both artists and audiences will be able to find their own position on this beautiful stage, and I also hope that the entire performance market can go wider and wider on the road of paying equal attention to public welfare and commerce, so that more people can benefit from it and pay their own part for it.