1. Background of the event: Digital empowerment of cultural tourism, double-line resonance activates new potential energy of consumption
The Spring Festival of the Year of the Snake in 2025 coincides with the first Spring Festival after the successful application of "Spring Festival - Social Practice of Chinese Celebrating the Traditional New Year", and the State Council's "Several Measures on Further Cultivating New Growth Points to Prosper Cultural and Tourism Consumption" clearly points out that it is necessary to promote the deep integration of culture and tourism with innovative formats. In this context, the "CCTV" digital platform of China Central Radio and Television has joined forces with more than 100 cultural and tourism units across the country to launch the annual blockbuster activity of "Golden Snake Presents Rui and Cultural Tourism Renewal", creating a cultural and tourism feast with the participation of the whole people in the dual-line mode of "grabbing tickets on the cloud + traveling offline".
Following the 2024 Year of the Dragon Cloud Temple Fair, which has achieved more than 1.7 million visits and 700,000 ticket distribution, the 2025 "Yangbo New Year Cloud Temple Fair" will strike again, a one-year event, to create the 2025 Year of Cultural Tourism, realize the full-link digitization of ticket on-chain verification through the "Spark Chain Network" technology, and work with more than 80% of the country's 4A-level scenic spots to distribute millions of cultural tourism tickets and coupons, fully responding to the country's strategic deployment of boosting consumption and prospering the cultural and tourism economy.
2. Event Highlights: Triple Dimensions Unlock a New Experience of "Fragmented Vacation" 1. Inclusive Sharing: Millions of Tickets Rain + New Rolling Throughout the Year Limited Time Ticket Grabbing • National Carnival: All year of the Year of the Snake (from the first day of the Lunar New Year to the 29th day of the Lunar New Year), the "Golden Snake Red Envelope Rain" will be opened from 12:00 to 13:00 every day, and users can log in to the "Yangbo" APP or WeChat mini program to participate. The ticket covers 80% of the 4A-level and above scenic spots, including 18 provinces such as Shanxi, Shaanxi, Henan, and Chongqing, including popular attractions such as Longmen Grottoes, Wuyi Mountain, and Black Myth Xiaoxitian. The specific list of scenic spots can be found in the Yangbo Cultural Tourism Mini Program, which will be updated from time to time.
Long-term benefits and continuous increase: In the Year of the Snake, new scenic spots will be added one after another, and the "Yangbo Cultural Tourism Card" will be launched to achieve "one code for 100 scenic spots". Cardholders can imagine a large number of cultural tourism tickets.
2. Time and space folding: digital technology reconstructs the boundaries of cultural tourism VR large space travels in all directions: relying on VR large space technology, the ticket activities of the central expo cultural tourism have covered a number of digital cultural tourism characteristic exhibitions, including the immersive Antarctic set sail, the Antarctic theme VR exhibition, which is currently on display in Chaoyang Park and Fuzhou Science and Technology Museum in Beijing, and you can visit Antarctica without leaving home. VR Xiaoxi Tianda Space (the project is expected to be officially opened to the public in the second half of the Year of the Snake), watch the eternal swan song and hanging sculpture art up close, and nearly 2,000 thousand Buddhas come into view. "Longyou Shenzhou VR Immersive Exploration Exhibition". Visitors can wear devices to travel to the Hongshan Cultural Site and have a cross-time dialogue with the "first dragon in China", the Jasper Dragon. China Science and Technology Museum, why civilization VR space is developing, back to 5000 years ago to see Chinese civilization. The above tickets will be issued irregularly through red envelope rain.
Virtual and Reality Symbiosis, Immersive Digital Theater: Located opposite Wuyi Mountain National Park, the Wuyi Mountain Immersion Theater is expected to be officially launched before the end of March in the Year of the Snake. The AI algorithm generates a snow scene scroll in real time, allowing users to experience the Wuyi Danxia of "Thousand Rocks Competing Show, Ten Thousand Gullies Contending for the Stream" on the mobile phone. 3. Cultural Breakthrough: The Youthful Expression of Traditional IP Intangible Cultural Heritage Revitalization and New Tide Toys: The "Digital Intangible Cultural Heritage Market" of the Central Expo, the first stop in Beijing Fang, covers all cities across the country throughout the Year of the Snake, users can experience interactive projects such as lacquer fan painting and dynamic capture of tea opera, and can also "wear" intangible cultural heritage skills to virtual images through AR technology. During the event, you can grab tickets to the market through the red envelopes of Yangbo Cultural Tourism. There are also more airdrops of cultural and tourism special product welfare products, such as Liuzhou snail noodles and Yumen Mountain spring water.
3. Activity rules: three simple steps to play "fishing economics" 1. Ticket grabbing period: Log in to the "Yangbo" platform from 12:00 to 13:00 every day, click on the "Golden Snake Red Envelope Rain" icon, and randomly select scenic spot tickets, digital exhibition hall passes or cultural tourism product coupons (valid for 7 days). Grab every day, play every day. 2. Verification method: Online tickets can enter the park by scanning the QR code; Digital Pavilion Ticket to visit offline at the designated location of the ticket; Coupons can be redeemed locally, covering more than 1,000 categories such as intangible cultural heritage and local specialties. 3. Special Benefits: Zodiac Snake users (born year 1965, 1977, 1989, 2001, 2013) can enjoy exclusive access and additional "Year of the Snake Lucky Bag", which includes limited edition digital tickets and co-branded peripherals of scenic spots.
4. Future prospects: using cultural tourism as a medium to write a new chapter in consumption revitalization The "Yangbo New Year Cloud Temple Fair" is not only a cultural tourism project to benefit the people, but also a vivid practice of the construction of digital China. Through blockchain technology, the flow of tickets is transparent, bringing users a more affordable and diversified travel experience, and also relying on big data analysis to optimize the tourist flow of scenic spots, this model has brought more than 60% of the passenger flow growth to Chongqing, Shandong and other places. In 2025, the platform will deepen the integration of "cultural tourism + technology + finance", and launch innovative services such as "cultural tourism consumption index" and "digital tour guide AI", so that "fragmented vacations" will be upgraded from a meme culture to a sustainable new ecology of cultural tourism. Act now and start your journey in the Year of the Snake! Get daily ticket grabbing alerts, scenic spot guides, and hidden quest clues. This Spring Festival, let's "touch the fish at the workstation to grab tickets, and touch the fish in the scenic spot to enjoy the scenery" - after all, the best time is always to "swim"!