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Daolang's concert tickets are unsold, are you surprised? It stands to reason that Daolang's fans are all over the country, how can there be tickets that can't be sold? Let's take a look at what's going on.
Daolang's musical legend
Daolang, this name can be described as a household name in the Chinese music industry. His songs "The First Snow in 2002", "Lover", and "Impulsive Punishment" were once popular all over the country, and many people still sing them in KTV. Daolang's music style is unique, with a strong northwest style, his voice is soulful and vicissitudes, and every lyric he sings seems to touch the heartstrings of the listener. Daolang has always had a very large fan base.
This year, Daolang decided to hold concerts in many cities in China, including Nanjing, Guangzhou, Chengdu and other places, with two concerts in each city, but only one day in Macau. But I didn't expect that the tickets for one in Macau were unsalable, why is this?
The peculiarities of the Macau market
Macau, as a special administrative region, has a permanent population of only about 600,000, far less than the first-tier cities in Chinese mainland. In other words, it is difficult for local partners in Macau to digest the tens of thousands of tickets for Daolang. Seven days after Daolang's November 8 concert in Macau, there are still plenty of tickets left, and most of them are higher-priced seats, which makes it even more strange.
Let's take a look at the data of Damai.com, which shows that the number of people who want to see Daolang's concert in Macao is 49,000, and there are only 16,000 tickets. It stands to reason that demand outstrips supply, and no matter how high the ticket price is, it should sell out quickly, but why is the reality the opposite? In fact, the reason is not difficult to understand.
The cost of going to Macau to see a concert
To go to Macau to watch a concert, you need to apply for a Hong Kong and Macau pass in advance, which is a hassle for many people. There are also additional costs such as carriage fees, accommodation fees, leave fees, etc., and the overall cost is three times or more than in other areas. These have discouraged Daolang's fans.
Daolang's fans are mainly concentrated in Xinjiang, Sichuan and other places, and are mainly middle-aged and elderly. These factors make it more difficult for them to go to Macau to see a concert. Middle-aged and elderly people are reluctant to toss, and coupled with these additional expenses, the enthusiasm for going to Macau to watch concerts has naturally cooled down.
Macau's entertainment industry is underdeveloped
In addition, Macau's entertainment industry is relatively underdeveloped, and there are relatively few local stars, and there are not many artists who come here to hold concerts. This has caused local residents to be less interested in large-scale concerts, after all, there are few opportunities to watch them, and the atmosphere of "chasing stars" has not been formed. Macau residents are more likely to choose to go to Hong Kong or the mainland to see concerts, where there are more opportunities and choices.
Therefore, Daolang's concert tickets were not sold out easily, not because the fans were exhausted or did not support it, but because the city of Macau did not have the conditions to hold a large-scale concert. This can also be seen from the concerts of other stars in Macau, many celebrities have only a few concerts in Macau, and some have even been canceled.
Analysis from a social and economic perspective
From a social and economic point of view, the unsalable tickets for Daolang's Macau concert are not entirely unexpected. As a city dominated by tourism and gaming, Macao's entertainment resources are relatively simple, and the demand for culture and entertainment is not as strong as that of mainland cities. Coupled with the fact that the crowd is not very young, many young people prefer to go to Hong Kong or the mainland to watch concerts.
From an economic point of view, Macau's consumption level is relatively high, and ticket prices are relatively expensive. For middle-aged and elderly people who like Daolang music, the additional transportation, accommodation and ticket costs are not a small burden. Even Macau locals may not be willing to spend a lot of money to see a concert, after all, the cost of living is not low.
Some netizens joked: "The money to go to a concert can be used in a casino in Macau for several days." Although this sentence is a bit ridiculous, it also illustrates the consumption habits and psychology of Macao people.
Comparison of similar events
Consider some similar events over the past five years. For example, in 2019, a well-known singer held a concert in Macau, and the box office was not ideal. Despite the singer's large fan base in the mainland, the box office in Macau is still not satisfactory. Also, in 2021, the tickets for a pop band's concert in Macau were also unsalable, and they finally had to be sold at a reduced price.
These cases show that the demand for concerts in Macau is indeed low. Daolang's unsold concert tickets are not an exception, but a common phenomenon. These circumstances also make us see more clearly the particularity of the Macau market, which is indeed very different from other cities.
Personal reviews
Judging from this series of analysis, it is not surprising that Daolang's Macau concert tickets are unsalable. Although Daolang's music has a wide fan base, Macau's market particularity and high cost discourage many fans. It is hoped that the Daolang team will be able to take into account the characteristics of different markets in the future performance arrangement.
Closing point
Behind the unsalable tickets for Daolang's Macao concert, there is actually a combination of factors. I hope that Daolang's fans can understand and support, and I also hope that the performance team can better plan the performance location and number of performances in the future. After all, music is for sharing and communicating, and I look forward to Daolang bringing wonderful performances in more places. It is worth waiting to see whether more "Daolangs" will choose more suitable places to hold concerts in the future.
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