Since last year, various performances and exhibitions have suddenly become popular, and everyone has gone out of their homes to participate in various activities, but a phenomenon has also begun to appear, that is, it is becoming more and more difficult to buy tickets, it is becoming more and more difficult to make reservations, and what is the problem of difficulty in buying tickets?
1. Is it getting harder to buy tickets for museum concerts?
Liu Yu (not his real name), who works in the tourism industry in Beijing, received more than a dozen calls from relatives and friends asking for tickets to the National Museum, according to Legal Daily.
"At the beginning, I was still hopeful, and I kept an eye on the reservation system for several days, but even if every second counted, I couldn't win this 'ticket war'." In order not to disappoint relatives and friends, Liu Yu could only "switch" to a second-hand trading platform, and found a "scalper" to buy a total of 7 tickets 3 times, spending a total of 3,300 yuan.
"At the beginning, the price of a summer ticket for the National Museum increased by at least 100 yuan, and the price fluctuated to varying degrees depending on the date. After that, it became more and more exaggerated, saying, "There is no guarantee that the appointment will be made, and the order must be placed 7 days in advance", with a price increase of 500 yuan, and if there is a temporary demand, 1 ticket will be increased by at least 1000 yuan. Liu Yu said.
Not only museum tickets, but also a reporter from the "Rule of Law Daily" recently investigated and found that almost all fields that need to "grab tickets and grab numbers" such as concerts, scenic spots, and exhibition halls have "scalpers". Some popular performances and exhibitions with "hellish difficulty in grabbing tickets" have forced consumers to buy from "scalpers" at prices several times higher than the original price. The "scalpers" in the ticket market may have their own ticket purchase channels, or adopt "crowd tactics" to organize a large number of "sought-after" to rush to buy, and some also use scientific and technological means to develop "scripts" and "package grabbing" programs for "machine grabbing". This kind of "machine grabbing" program has also become a commodity, and it is sold at a clear price to netizens who need to grab tickets.
Not long ago, some media interviewed 30 tourists at random outside the National Museum, and only two of them successfully made reservations through formal channels, and the other 28 people were all booked by "scalpers".
2. What is the problem of difficulty in buying tickets?
Since last year, the performance and exhibition market has shown an unprecedented prosperity, all kinds of concerts, art exhibitions and other activities have been warmly sought after by the majority of consumers, and tickets are even more difficult to find, what should we think about this matter?
First of all, since last year, the global performance and exhibition market has ushered in an unprecedented boom. With the full opening of the market, people's pent-up demand for cultural consumption has been released, whether it is concerts, plays, exhibitions or special events in museums, it has become the first choice for people's leisure and entertainment and self-cultivation. As an emerging product of this trend, museum concerts have quickly attracted the attention of a large number of fans and audiences with their unique space advantages, rich cultural connotations and high-quality performance lineups. This surge in demand has directly led to a relatively tight supply of tickets, laying the groundwork for the subsequent problem of ticket purchase.
Secondly, in the context of strong market demand, some scalpers smelled business opportunities and began to hoard and hype museum concert tickets on a large scale. They use technology to snap up large numbers of tickets quickly, and then resell them at high prices outside of official channels to make huge profits. The existence of scalper tickets not only seriously disrupts the market order and exacerbates the scarcity of tickets, but also makes it difficult for audiences who truly love culture and are eager to participate in activities to obtain tickets through formal channels, further exacerbating the problem of difficulty in purchasing tickets. In addition, the proliferation of scalpers has also contributed to unfair competition among consumers and undermined the social atmosphere.
Third, scalping has evolved from a fragmented individual behavior to an organized and large-scale industrial chain. They use technology, such as automated ticketing software, to get a head start on a large number of tickets, which are then resold at high prices through multiple online and offline channels. This kind of industrialized operation has seriously squeezed the normal circulation channels of tickets, and ordinary consumers often face the dilemma of selling out even if they try to buy tickets at the first time. This phenomenon not only undermines the fairness of the market, but also poses a threat to the healthy development of cultural activities.
Fourth, in the face of this problem, the government needs to take decisive measures to solve the problem of scalping tickets with both policy and technical means. On the one hand, stricter laws and regulations should be introduced to intensify the crackdown on scalping, increase the cost of violating the law, and fundamentally curb this phenomenon. On the other hand, the use of modern technological means, such as real-name ticket purchase, blockchain technology, etc., to improve the security and transparency of the ticketing system, to ensure that tickets can be distributed to consumers fairly and reasonably. At the same time, strengthen the supervision of the ticketing market to ensure the stability and fairness of the market order, so that cultural consumption can truly benefit the public. #记录我的2024#