SAIC Volkswagen's new energy sales in November were nearly 20,000 units, and NIO and Leap were surpassed
In recent years, new energy vehicles seem to have become a watershed, in the new energy vehicles to do a better job of car companies, sales are rising, but many of the new energy vehicles do not pay enough attention, or the transformation of thinking is too slow joint venture brands, they have missed the new energy vehicle outlet, and now even face the dilemma of being marginalized. The current situation is that when it comes to new energy vehicles, everyone's reaction is that the joint venture brand does not have a "ready-made" brand, let alone a product with excellent sales.
However, Volkswagen in the domestic auto market, has always been known for its fast response and good insight into market changes, in the wave of new energy vehicles, although compared with many domestic car brands, it is still slightly behind, but compared with most joint venture brands, Volkswagen has responded very quickly. North and South Volkswagen not only launched a variety of electric vehicle products, but also in terms of price, it is also closely following market changes, and the price reduction will be reduced, so that Volkswagen's electric vehicle products have achieved good sales performance within the scope of the joint venture brand.
A few days ago, the Passenger Association announced the estimated domestic wholesale sales of new energy vehicles in November, of course, there are many brands of new energy vehicle sales, which have made great progress. But to our surprise, SAIC Volkswagen's sales of new energy vehicles in November are estimated to reach 19,659 units, close to the wholesale sales level of 20,000 units. Although wholesale sales do not represent the final terminal sales or risky volume, it at least proves that SAIC Volkswagen has gained momentum in the field of new energy vehicles.
First of all, within the joint venture brand, SAIC Volkswagen's monthly sales of nearly 20,000 new energy vehicles are naturally the first; secondly, compared with the new forces of car manufacturing, SAIC Volkswagen's sales of new energy vehicles in November have surpassed that of brands such as Weilai, Leapmotor, and VOYAH, and are second only to Ideal and Finally, compared with traditional car companies with their own brands, SAIC Volkswagen's sales of new energy vehicles in November also surpassed that of Chery, Hongqi and other brands. Therefore, in fact, SAIC Volkswagen's monthly sales level of new energy vehicles is close to 20,000 units, which is still very important in the domestic new energy vehicle market in November.
In fact, at present, SAIC Volkswagen has ID.3, ID.4X, ID.6X three pure electric vehicles, as well as a small number of plug-in hybrid models that can be on the green plate, overall, the three pure electric models are the main force of SAIC Volkswagen's new energy vehicle sales, especially the price is relatively entry-level, the discount is relatively large ID.3, in October the terminal sales are close to 12,000 units. At present, the general discount of this car is more than 40,000 yuan, basically about 120,000 yuan, you can buy it, plus it is exempt from purchase tax, so this hatchback pure electric car still has a certain purchase value.
Of course, SAIC Volkswagen's pure electric vehicle products can obtain relatively high sales, and we believe that there is a certain amount of credit and should belong to the Volkswagen brand. The public, which has been deeply cultivated in China for many years, has formed an influence in the hearts of many consumers. In other words, there will indeed be some consumers, even if they buy new energy vehicles, they are willing to choose Volkswagen's products, and SAIC Volkswagen's new energy models do make great concessions in price, and the combination of the two makes SAIC Volkswagen's new energy vehicle sales continue to make breakthroughs.
In our opinion, in the past one or two years, in the area of new energy vehicles, joint venture brands have been far behind by local brands, a big reason is that the joint venture brands are seriously separated from the local market at the level of thinking. Many foreign management of joint venture brands use the research data of the headquarters or consumer preferences to judge the direction of our domestic market, and even many foreign executives believe that domestic brands are still representatives of low-end cars, so they are much slower to respond to new energy vehicles. The domestic new energy vehicles have been making great progress all the way and have become an incomprehensible existence for many joint venture brands.
However, Volkswagen's advantage is that it has been deeply cultivated in the domestic market for many years, and the entire Volkswagen brand attaches great importance to the domestic market, so when the market trend changes, Volkswagen's insight and response ability are still relatively in place, and the team in China can also implement it in place. In recent months, the Volkswagen ID series has seen a significant price cut, resulting in an increase in sales, which is a typical example. The sales volume has gone up, and the popularity has also been there, which is also more beneficial for SAIC Volkswagen to roll out more new energy products in the future.