Yu Chengdong made his debut after taking office, Huawei Pura70 was "re-released", and 17 blockbuster new products exploded

Smart stuff

2024-05-15 20:15Posted on the official account of Beijing Zhidong

Zhidong (public account: zhidxcom)

Author | Yun Peng

Zhidong reported on May 15 that just now, Huawei held a summer all-scene new product launch conference, showing more than ten new products such as mobile phones, tablets, laptops, watches, headphones, TVs, and smart glasses, which is the first blockbuster new product launch conference after the adjustment of Huawei's terminal business executives, and it is also the first time that Huawei has officially released the Pura70 series at the press conference.

Previously, Huawei had launched the Pura70 series through the Pioneer Program on April 18, and its super-large cup Huawei Pura70 Ultra started at 9999 yuan.

Before the press conference, Yu Chengdong, Chairman of Huawei Device BG and Chairman of Intelligent Vehicle Solution BU, appeared at the delivery event of the new M5, which was the first time that Yu Chengdong appeared in public after assuming the post of Chairman of Huawei Device BG. Yu Chengdong said that within 72 hours of the release of the new M5, Dading has exceeded 10,000 units.

Today's press conference is the first Huawei terminal new product launch conference that Yu Chengdong has appeared in after the change of position, and it is also the first time that He Gang, CEO of Huawei Device BG, has taken the stage to introduce new products after taking office.

▲华为终端BG CEO何刚

It is worth mentioning that the new Huawei OLED tablet PC is also called the iPad Pro, full of gunpowder, some self-developed software has brought a lot of intelligent experience, at the same time, Huawei's laptop computer is also moving closer to AI PC, especially adding "AI space" to integrate various AI capabilities, behind this, Huawei's self-developed Pangu model plays a key role.

At present, Huawei's HarmonyOS ecosystem has attracted a lot of attention in the industry, and it can be said that it is one of the most critical "reliance" of Huawei in the smartphone business, Yu Chengdong mentioned at the press conference that there are currently 180 devices that can be upgraded to the latest HarmonyOS 4.2, these products include mobile phones, tablets, headphones, TVs and other categories.

At present, the number of HarmonyOS ecosystem devices has exceeded 800 million, and the number of HarmonyOS 4.2 upgrade users has exceeded 20 million in one month.

What other noteworthy products and technical details are worth paying attention to in Huawei's blockbuster summer new product launch, and what changes will it bring to the industry, we will take you to see them all.

1. Yu Chengdong rarely explained the Huawei Pura70 mobile phone in detail, and the image photography topped the DXO ranking

Last year, Huawei released the Mate 60 series directly through the Pioneer Program for the first time, but Yu Chengdong did not introduce the product at the press conference. At today's press conference, Yu Chengdong focused on Huawei's Huawei Pura70 series.

The HUAWEI Pura70 series currently supports HarmonyOS 4.2, and there are many new features in AI, such as eye-to-eye interactive themes, AI elimination, and AI cloud enhanced image quality.

Imaging has always been the strength of the Huawei P series, and this time the Huawei Pura70 Ultra ranked first in the DXO mobile phone imaging rankings, and the Huawei Pura70 Ultra's retractable camera has attracted widespread attention from consumers and the industry, and it is also the first time in the industry that the retractable lens has been mass-produced in a mobile phone.

This lens has a 1-inch outsole and a maximum physical aperture of F1.6, and it is said that the main camera is the largest in the industry.

In addition to the amount of light entering the Pura, the ability to capture is also a typical feature of the Pura70 series, which is said to be able to capture objects moving at speeds of up to 300 km/h.

The Pura70 Ultra's telephoto lens is a telephoto macro 2-in-1 lens, and the macro supports "microscope" level shooting, which can bring some relatively fresh shooting experience.

Second, OLED tablets are benchmarked against the new iPad Pro, and laptops are upgraded to AI PCs

The recent release of Apple's iPad Pro has become the focus of attention in the technology industry, and it debuted a double-layer serial OLED screen in the tablet field. Huawei has released tablet products equipped with OLED screens as early as 2021, how will Huawei "take over" this time?

This time, Huawei's MatePad Pro 13.2-inch version adds a Roland Purple colorway, which weighs 580 grams and is 5.5 mm thick, compared to the 579 grams and 5.1 mm thick of Apple's new iPad Pro 12.9-inch version.

It can be seen that Huawei's OLED tablet is on par with Apple's iPad Pro in terms of weight, and there is a certain gap in thickness.

Huawei MatePad Pro 13.2 inches preset in the software this time Huawei's self-developed professional painting software"Born to draw。

It is worth mentioning that the App is created by Huawei with a technical research and development team in 8 fields, and at the same time, Huawei has joined forces with the professional team of the China Academy of Art to develop and produce tools such as brushes and custom color cards. The software has officially started the public beta from today.

This is the first time that Huawei's signature AI air control technology has been used on a tablet, allowing us to directly wave our hands to turn pages and take screenshots, which can provide a lot of convenience in certain scenarios.

Today, Huawei also released the Huawei MatePad 11.5"S new tablet computer, the uniqueness of this tablet is that it is equipped with Huawei's "Yunxi soft light screen", this screen focuses on improving the experience of seeing, writing, and touching.

It is understood that nano etching technology and nano magnetron coating process can eliminate 99% of the environmental interference light on the surface of the flat plate, the screen transmittance is increased to 95%, the color display of the picture is more real and clear, and the nano etching technology can realize the feeling of paper writing. This screen also supports a 144Hz refresh rate and 2.8K resolution, and the realistic effect can be said to be full.

At the level of software operating system, HUAWEI Note has added functions such as material bazaar, audio synchronization, and lasso color change, which can be used with a split Starlight keyboard and stylus to become a "paperless learning" solution.

The audio synchronization function can record audio information synchronously while recording text, in addition, some professional PC-level applications, such as super transfer station, parallel vision, etc., have also landed on tablets.

In addition to the tablet, Huawei also announced a new colorway for the MateBook X Pro series, Dawn Pink, which weighs 980 grams, which is even lighter than the total weight of Apple's iPad Pro+ Magic Keyboard.

In addition, the Huawei MateBook 14 has added a wild green color scheme, and its 2.8K OLED screen supports a 120Hz refresh rate, and the contrast ratio can reach 1 million:1. It is worth mentioning that for the first time, Huawei notebooks support stylus.

In terms of AI capabilities, Huawei has added "AI space" to laptops, and the AI overview and other AI capabilities supported by the Pangu model are integrated into this "entrance".

3. The watch generates a "calorie bill", and the children's watch can still be located for five days without a gateway machine, and there is a TV that can "brush and play".

In addition to mobile phones, tablets, and computers, since this is an "all-scene" press conference, Huawei's various wearable products and AIoT products are naturally indispensable.

This time, Huawei Watch FIT 3 is equipped with a 1.82-inch AMOLED screen and weighs only 26g. Sports and health are the core areas of focus of smart watches, and this time, the Huawei Watch FIT 3 has been upgraded with TruSeen 5.5 sign monitoring technology, and the scientific fat loss function can accurately calculate the calorie deficit and generate your own "calorie bill".

Huawei Children's Watch 5 Pro debuted the offline positioning 2.0 function, which can be located without network or after five days of shutdown. It is worth mentioning that this is the first children's watch in the industry to pass the "Child Safety Guardian Certification" of the China Quality Certification Center.

In terms of wearables, this time Huawei released the second generation of new smart glasses, Huawei smart glasses 2 use high-density sheet frames and UV400 protective lenses, which can block 100% ultraviolet rays, and common basic voice intelligent interaction functions are supported together.

This time, Huawei released its first 5000Yuan smart TV——HuaweiVisionSmart screen4,It supports Huawei Lingxi pointing remote control for the first time,TV directly becomes"Giant screen mobile phone",Users can "brush and play"。

Finally, in terms of Huawei's "repertoire" whole-house intelligence, Huawei focuses on integrating AI technologies, such as the AI health care solution, AI-assisted health care sensors, and millimeter-wave radar technology to detect scenarios such as bed falls, falls, and sleep. Intelligent hierarchical alarms can achieve "strong alarms for major events and no disturbance for small matters".

Conclusion: AI is integrated into various intelligent terminals, and ecology is still Huawei's key trump card

This year is the second year of the return of Huawei's 5G flagship,According to the data of the municipal research institute,Huawei's mobile phone has recovered rapidly in terms of shipments,Directly sat in the top two positions in China,The focus on HuaweiPura70,It also reflects Huawei's self-confidence。

From mobile phones, tablets to PCs, and various AIoT products, we can see that the application of AI technology in Huawei's various product lines is deepening, and AI has always been Huawei's traditional technology advantage. At present, the HarmonyOS ecosystem is growing rapidly, and Huawei is gradually completing its own ecological layout in the broader IoT market in addition to mobile phones.

Nowadays, Apple, Samsung, Google, Microsoft and other top technology giants in the world have invested heavily in generative AI, Apple's AI big move is about to come out, this morning Google is directly stuffing Gemini into the bottom layer of Android, in the new AI mobile phone, AI PC era, for all kinds of terminal giants, there are many opportunities, but the competition is bound to become more and more fierce.

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