bought first and then sold at a loss of 4000, and was exposed to the issuance of a "yin and yang test report", and the official response...

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It's not a time of peace, it's just that we live in a peaceful country.

Reporter丨 Tao Feng

On October 16, Lei Jun's sentence "Don't worry, this time the product is very, very strong" appeared on Weibo hot search.

On the morning of the 16th, Qualcomm officially announced that the 2023 Snapdragon Summit will be held on October 25-26. According to past practice, Xiaomi 14 is likely to start the warm-up before the Qualcomm press conference, so with the above reply, the "rice fans" kept looking for Lei Jun to urge the change. After all, Xiaomi is going to "open up" this time, in addition to the Xiaomi 14 series, the upcoming self-developed operating system Xiaomi Surging OS has also attracted much attention.

However, some netizens have doubts about Xiaomi's brand positioning and product quality in recent years. They believe that Xiaomi is now a representative of low prices, the cost performance is not as good as before, and the product quality is average, which is contrary to the product quality assurance promised by Lei Jun many times.

In the past three years, the high-end strategy has been the top priority of Xiaomi's development. The so-called high-end is a battle of transformation from the inside, and a battle of life and death from the outside. Chinese mobile phone manufacturers are experiencing various forced growth, and this growth is the most painful, difficult and even the least optimistic growth of Xiaomi in recent years.

In June 2023, Xiaomi's branch in India was charged with illegally transferring funds abroad and allegedly violating the Foreign Exchange Management Act. India's Enforcement Directorate has seized 55.51 billion rupees of Xiaomi's funds, or about 4.82 billion yuan, which is almost equivalent to 56.7% of Xiaomi's adjusted net profit in 2022.

Since 2022, Xiaomi has begun to go "downhill" in the Indian market. On the one hand, Xiaomi has become India's No. 1 smartphone brand in 2017 since it entered India in 2014, on the other hand, Xiaomi's position in India has declined in recent years, coupled with the current risks from the policy level, Xiaomi's overseas strategy has gradually reached an impasse.

However, from Xiaomi's financial report for the second quarter of 2023, it seems that Xiaomi has passed the darkest moment. In the second quarter, Xiaomi Group's total revenue was 67.4 billion yuan, an increase of 13% quarter-on-quarter, and its adjusted net profit was 5.1 billion yuan, a year-on-year increase of 147%, the highest profit performance in a single quarter since Q4 2021, far exceeding market expectations. As of the first half of 2023, Xiaomi's adjusted net profit was 8.4 billion yuan, which is close to the adjusted net profit level for the full year of 2022.

According to Canalys data, Xiaomi ranked among the top three in the global smartphone market for 12 consecutive quarters in the second quarter, with a market share increase of 1.6 percentage points quarter-on-quarter to 12.9%, overall shipments of 32.9 million units, business revenue increased by 4.6% quarter-on-quarter to RMB 36.6 billion, and gross profit margin of 13.3% hit a record high, an increase of 4.7 percentage points year-on-year. According to Canalys data, in the international market, Xiaomi's smartphone shipments ranked among the top three in 51 markets and the top five in 61 markets, and in Q2, Xiaomi's smartphone shipments in Europe and the Middle East ranked second, continuing to maintain its leading position in the international market.

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Turn around: If you hurt the user experience, you should be beaten upright...

On November 29, in response to the exposure of the second-hand mobile phone yin and yang test report, the official response said that it apologized to the anti-counterfeiting video blogger @monkey big wrist and said that it would strengthen the training of quality inspection standards.

From now on, all stores across the country will open the second-hand goods "7-day no reason to return" service, if consumers are not satisfied with the goods, they will return the goods at the original purchase price.

According to previous reports, on November 28, Douyin blogger @monkey big wrist posted two videos in a row, pointing to the yin and yang test reports issued in the process of buying and selling second-hand mobile phones.

In the video of the big name monkey, he bought four mobile phones at four resale stores, and then sold these four mobile phones to other resale stores. It cost a total of 13,610 yuan to buy four mobile phones, but when I sold them again, I only got 9,567 yuan.

Between buying and selling, the "quality" of the phone has also changed.

According to Red Star News, when the monkey big name bought it, the quality inspection reports of two mobile phones were marked with "no scratches", but when they were sent to another transfer store to sell, the other party marked them as "scratches" and found the scratches on the mobile phones.

The left is the inspection report at the time of purchase, and the right is the inspection report at the time of sale

In addition, when a mobile phone was bought, the quality inspection report stated that "the camera is normal", but when it was sent to another transfer store, the other party found that the camera function was "spotted".

Blogger Monkey said that from buying to selling, each mobile phone only stayed in his hand for about half an hour, and he had video records and also went to notarize, which can fully prove that he did not carry out any human damage to the mobile phone.

According to Red Star News, for the above-mentioned official apology, the monkey master believes that it is not honest enough, which is equivalent to putting the responsibility on a small staff member (referring to the operation error in the detection of the photo function), and he does not approve.

Some netizens didn't buy it and questioned, "Apologize to the blogger, what about the consumers who were cheated before?"

Another netizen said, "Admit your mistakes in time, rectify them well, and correct them." ”

According to public information, Zhuan Zhuan is an idle trading platform for second-hand items, and its main company is Beijing Zhuan Zhuan Spiritual Technology Co., Ltd. At present, Zhuan Zhuan has opened more than 150 offline second-hand mobile phone stores.

Tianyancha App shows that Beijing Zhuan Zhuan Spiritual Technology Co., Ltd., established in 2017 with a registered capital of 13,495,276 yuan, has completed the D round in 2021, with a transaction amount of 100 million US dollars.

The number of judicial risks of the enterprise is 999+, the beneficial owner of the company is Yao Jinbo, with a shareholding ratio of 64.22%, and the boss serves as a shareholder of 51 companies, of which the highest investment ratio (investment ratio of 99%) The name of the enterprise is Tianjin 58 Automobile Service Co., Ltd. The well-known 58 Daojia Co., Ltd., Yao Jinbo's investment ratio is 17.122%.

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丨Yang Bo Comprehensive Red Star News, Shangguan News, and Sino-Singapore Jingwei

Picture丨Douyin @monkey big wrist video screenshot, Weibo @zhuan screenshot, Tianyancha official website screenshot, Red Star News video screenshot, Weibo comment screenshot

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